Could virtual brands help sales during coronavirus?

We're continuing with our series of mini episodes helping restaurants through the coronavirus pandemic. With input from operators, vendors, consultants, data analysts, and more, these mini episodes will facilitate incredibly important conversation on how we can collectively survive the coronavirus scare.
Next up: André Vener is cofounder of Dog Haus, a hot dog, sausage, and burger fast casual based in Pasadena, California. The franchise just rolled out The Absolute Brands, a portfolio of eight virtual concepts that will operate out of Dog Haus kitchens. While the virtual brands were supposed to go live next year, Dog Haus expedited the launch of a few of them in order to boost sales in the midst of coronavirus. Vener explains how it all works.

For more of QSR's coronavirus coverage, visit QSRmagazine.com/coronavirus

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