Only transactional customers are always right
Dec 14, 2021•25 min•Ep. 100
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Episode description
A customer might always be right, but a client needs help to get to the right decision. Do you have transactional customers or consulting clients? It’s all about your sales approach.
Kevin and Richie welcomes everyone’s favorite lawyer and fellow FreightWaves TV host Cassandra Gaines of MadGaines fame to discuss how sometimes giving legal advice means getting paid to tell your clients they are doing it all wrong.
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