Episode 11 - Positioning and Niching down a Startup

We chat about positioning and niches and focus on how applicable this is to a startup or not. We run through April Dunford's positioning framework from her book 'Obviously Awesome'

• [00:35] - Intro - And Dan & Colin are catching up in IRL!!
• [01:59] - Long weekend activities
• [04:29] - Dan's update on his SAAS
• [05:20] - Update on Userlot & Positioning introduction
• [07:15] - Introduction and what is positioning?
• [13:17] - April Dunford's Obviously Awesome book and positioning process.
• [16:36] - 5 (6) Step Positioning Process
• [31:36] - Does an early stage business need to position with no customers?
• [34:18] - Userlot's thoughts on niches
• [44:20] - Learnings about positioning
• [45:50] - Closing out

Shoutouts to https://twitter.com/Mortenbrekkes & https://twitter.com/icebearlabs

Colin's review of Obviously Awesome
April's new podcast - https://www.positioning.show/

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