Leslie Prevish of Harley Davidson discuss how the company's marketing strategy to female riders, plus how women are being marketed to participate in sports and outdoor activities.
Apr 29, 2008•34 min
Center for Womens Business Research Executive Director Sharon Hadary talks about Marketing to Female Entrepreneurs and their enterprises.
Apr 22, 2008•34 min
Chief Branding Officer for Carlson Hotels Worldwide Yvonne La Penotiere talks about her work in branding and marketing in order to capture the attention of the female consumer.
Apr 15, 2008•40 min
Carmichael Lynch Spong discusses the power of public relations and how you can incorporate PR to reach women and why companies should consider upping their spend on PR
Apr 08, 2008•38 min
Glam Media Regional Director Christine Ryder discusses distributed media networks and how a distributed media network plans on connecting with women.
Apr 01, 2008•38 min
A preview of the upcoming Marketing to Women Conference in Chicago which is the premier national conference for business and marketing professionals looking to increase their emotional, cognitive and financial share of the lucrative woman's market.
Mar 25, 2008•38 min
Delia Passi discusses her latest book Winning the Toughest Customer: The Essential Guide to Selling to Women from demographics to in store experiences
Mar 18, 2008•35 min
Women Power Bloggers is discussed with Stacy DeBroff , the President of Mom Central, whose company connects your products and services with the influential blogger
Mar 11, 2008•35 min
McCann Erickson chairman Nina DiSesa introduces us to her book, Seducing the Boy's Club: Uncensored Tactics from a Woman at the Top and how to success by not following the rules you learned in business school.
Mar 04, 2008•36 min
Pam Danziger, President of Unity Marketing ,and author of Shopping: Why we love it and how retailers can create the ultimate customer experience, explains how have the wealthy weathered the current economic climate
Feb 26, 2008•38 min
Jennifer Johnston Schaidler, VP of Music at Best Buy, the major big box consumer electronics retailer, talks to us about women, technology and why companies need to look at how its empowering its employees before taking on the consumer
Feb 19, 2008•37 min
Business guru,noted speaker and author Martha Rogers discusses what innovation and trust mean for competitive differentiation and long-term success.
Feb 05, 2008•35 min
Kelly McGrath and Cathy O'Connor of the Excel Energy Center discuss how their company hosted the U.S. Figure Skating Championships in Minnesota, and describe the anatomy of marketing sporting events aimed at women
Jan 29, 2008•34 min
Cassie France-Kelly and Sarah Sullivan, Marketing and Public Relations experts from Martek, manufacturer of the algae-based omega 3 ingredient Lifes DHA, discuss the challenges with marketing an ingredient.
Jan 22, 2008•34 min
Jack Stanton, chair of Third Life at Carmichael Lynch Spong, explains the importance of the boomer market, and their perspective on age, income level, and specifically ways of marketing to female baby boomers
Jan 15, 2008•35 min
Andrea Nierenberg,an independent personal marketing consultant and founder of The Nierenberg Group, discusses her latest book Savvy Networking, plus the rules of business etiquette and some specific tips for small business owners.
Jan 08, 2008•38 min
Angela Wethor, Director Advanced Markets for Foresters, a fraternal benefit society that provides life insurance products and annuities, speaks about the unique financial challenges faced by the high net worth woman, and how financial services companies may be missing huge opportunities in capturing her attention and winning her loyalty.
Dec 11, 2007•33 min
Jennifer Kemp, of Kemp Company – an interactive communications resource-shares some of the top interactive trends that you and your company need to be aware of… and how women are already getting hip to the new online world order.
Dec 04, 2007•38 min
Discover some startling insight into marketing misconceptions about single women specifically single moms - the largest group of single women with Gigi Carroll, VP, Concept Director with Draft FCB.
Nov 27, 2007•33 min
Jennifer Rudolph, Public Relations Manager for TransFair joins Maria to talk about about Green, Sustainability and Do-Good Companies as she explains the green movement and its exploding popularity, the number of messages bombarding women, and the growing skepticism.
Nov 20, 2007•31 min
Lisa Kovner, Principal at Carmichael Lynch Spong and Chair of the Experiential Marketing group, shares her tips for creating experiential marketing which attempts to connect consumers with brands in personally relevant and memorable ways.
Nov 13, 2007•35 min
Audrey Reed-Granger, Director of marketing and public relations for the portfolio of brands of the Whirlpool Corporation speaks to Maria about iconic brands – how they get that way, how they stay that way and how women are critical to their success.
Nov 06, 2007•34 min
Hannah Keeley of TotalMom.com discusses how marketers can reach moms through blogs, the internet and social networking and talks about her new book, Hannah Keeley Total Mom Makeover: A Six-Week Program to Completely Transform Your Home, Health, Family, and Life.
Oct 30, 2007•37 min
Insight Farm principal Kelley Styring teaches us how marketers can connect with women through their purses whether big or small.
Oct 16, 2007•35 min
