Trailer: Purposing Season 2

It might feel like purpose is under attack from the “anti-woke” brigade. But that isn’t stopping leading companies rewiring their businesses around a different set of priorities - making them more sustainable, more inclusive, and, ultimately, more purposeful.

Becky Willan, CEO of brand purpose agency Given, is back with a brand new season of Purposing - the podcast that lifts the lid on how to run a truly purpose-driven business.

Last season we spoke with leaders from organisations like IKEA, The Body Shop and John Lewis Partnership to discover how they defined their purpose and put it to work in their business - boosting engagement, driving innovation and building better brands.

This season, we’re back with more guests from Ben and Jerry’s, Farfetch, and Aviva and many more, to demystify this often misunderstood topic into clear, actionable advice you can use in your own business. 

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.