Publishing Rodeo: The Good, The Bad, and the Bloody Ugly - podcast cover

Publishing Rodeo: The Good, The Bad, and the Bloody Ugly

In 2022, two authors debuted in the same genre, with the same publisher, in the same year. Yet each of their books, and subsequently each of their careers, went in very different directions. That pattern repeats itself throughout the industry, over and over. Why does this happen, and what does it mean?

In this Hugo-nominated podcast, we aim to answer those questions and many more, using collated experiences from ourselves, friends, colleagues, and a slew of industry professionals in an attempt to deconstruct what makes or breaks a book, along with how to build–and maintain!–an author career.

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Episodes

E44: More Than The Text Of Our Book, ft. Greatest Author Chuck Tingle

Famed for his highly unique fiction, and for the the pink mask that conceals his secret identity, Chuck Tingle (pseudonymous name) is a much-beloved icon in the SFF book world and beyond. Today he joins us to share the incredible story of his journey through publishing, and to make a passionate case for why authors are so much more than just the story they write. We also discuss the nuts and bolts of book deals, running innovative book events, and how to approach publisher negotiations. Although...

Nov 28, 20241 hr 35 minSeason 2Ep. 44

S2 Ep 43: Momentum, Worldcon, and Arguing on the Internet (ft Sunyi and Scott)

Catch-up episode after a long gap! Sunyi and Scott both discuss career momentum, cheerfully losing at the Hugos, and the pushback they've had from Reddit / the internet. Sunyi explains why she'd turn down other nominations in the future, while Scott talks about why he was happy to sign a smaller deal for his UK rights. They also cover future plans, and what happened to previous author guests. And finally, they each get to give the pettiest hill they'd die on. Hint: Sunyi's hill starts with "J" a...

Oct 07, 202447 minSeason 2Ep. 43

SPECIAL EPISODE: The Grim World Predatory Publishers (ft. James MacDonald)

Ever heard the phrase "Money flows to the author"? James "Jim" MacDonald is the one who coined it. Jim is a long-time author and anti-vanity press advocate who, along with many others, has dedicated years of his life to investigating predatory publishers and teaching new authors to protect themselves. Today, he joins us in this Special Episode to share his experiences and knowledge on the rise of these organisations and how they operate. This episode differs from our usual because Jim is very mu...

Jul 12, 202443 min

S2 E42: Managing Your 'Author Bandwidth', ft Suyi Davies Okungbowa

Authors are expected to juggle many different demands on their time and energy--from social media and self-promotion, to side projects and live events. How do we decide what is or isn't worth our efforts, and where do we set boundaries to prevent burnout and overwhelm? Award-winning author and professor, Suyi Davies Okungbowa, discusses how he makes the writing life work for him, by balancing his original fiction and his prolific IP work against his academic career. Among many other topics, he o...

Jul 11, 20241 hr 4 minSeason 2Ep. 42

S2 E41: Write-to-market & the Rise of Romantasy, ft. Nisha J. Tuli

After years of mostly existing in indie space, Romantasy has finally burst onto the trad pub scene where it now reigns supreme, especially in SFF. Today, we talk to Nisha J Tuli, who spotted romantasy's trad potential early and whose career took off as a result. Her career trajectory is a microcosm of what is happening with romantasy more broadly, and gives us the chance to explore what it is like to catch the crest of a publishing wave. Nisha also shares with us specific tactics she employed as...

Jun 06, 202443 minSeason 2Ep. 41

S2 E39: The State of the Industry, ft. Kristina Perez

Kristina Perez has lived all over the world, working alternately as a journalist, an author, and now as top literary agent. In this episode we cover a number of different topics, putting forward a combination of our own questions and reader-submitted questions, chatting with Kristina generally about the state of the industry and her multi-sided perspective on it. Topics include: reviving a flagging career, romantasy, trends and pitches, a nuanced discussion on the relevance of platform, and Scot...

May 26, 202455 minSeason 2Ep. 39

S2 E40 - The Downside of Blockbuster Advances, ft Ed Wilson (literary agent)

Sunyi and Scott have always maintained that "bigger is better" when it comes to book deals, and that any downsides will also apply to smaller advance sizes. But Ed Wilson, the literary agent and director Johnson & Alcock, believes the discussion is much more nuanced, and that 'blockbuster' book advances can sometimes be a symptom of publishing not working well. With 18 years of experience in the industry, Ed brings a shrewd but frank perspective on a variety of important topics in trad publi...

May 16, 20241 hr 7 minSeason 2Ep. 40

S2 E32 - Our Hugo Awards "Voter Pack" Compilation

This audio file is a compilation of 11 clips across various episodes, and is part of our submission to the Hugo Awards "Voter Pack." Everyone who pays for Hugo membership is given a "voter pack" with electronic copies of the books, short fiction, novellas, essays, and--in our case--audio files for fancasts. Rather than subject voters to hours of episodes, we've chosen to create a short(ish) compilation, spanning the whole of our show! Runtime is only 31 minutes, and we hope it will give you a se...

Apr 21, 202431 minSeason 2Ep. 32

S2 E38: Taking Charge Of Your Book Launch, ft. Alexander Darwin

After submitting his debut self-pub novel to the annual SPFBO (self published fantasy blog-off) competition and reaching the semi-finals, Alex Darwin landed himself with a "trad deal" and agent. In the months leading up to his trad re-launch, Alex applied his self-pub experience to his upcoming book launch, trying a number of different angles. Reflecting back, he shares what kind of tactics worked best to give his book the best possible chance. Topics covered: Being a hybrid author How SPFBO wor...

Apr 20, 20241 hrSeason 2Ep. 38

S2 - BONUS CLIP: Scott Versus The Elk

Just an outtakes edit from Alex Darwin's episode 38, in which Scott shares a hunting misadventure. Absolutely no industry content whatsoever, simply a short bit of chat. Also featuring: Alex Darwin and Sunyi Dean. CONTENT WARNING: Animal hunting (elk) is discussed in detail, which may be upsetting to some listeners.

Apr 16, 20247 min

S2 37 - Reasons To Keep Writing, ft. David Wragg

After solid sales for his first duology, David Wragg's next book series got caught in the infamous post-covid "midlist death spiral". After this current trilogy finishes, his future in trad is uncertain at best.But with his usual good-natured humor, Wragg cheerfully dissects the past six years of his career, including advances, royalties (or negative royalties in this case), the reality of post-debut book deals, and the differences in production quality between tiers of books. Finally, he and Sc...

Apr 09, 20241 hrSeason 2Ep. 37

S2 E36 - The Problem with Author Book Events, w/ Sam Missingham

What's the deal with author book events? Are they useful, do they shift books, and why do they all follow the same format? This week, we speak with Sam Missingham, who spent many years working with the Bookseller, and later with Harper as an author events creator. We talk about what works and what doesn't, whether hiring publicists as a trad author is worth the time, the influence of class and connections in publishing, and the real reason so many publisher-run book events fall a little flat. If...

Mar 27, 202445 minSeason 2Ep. 36

S2 E35 - AI Generation and the Future of Cover Art, w/ cover designer Steve Leard

Steve Lead is a freelance cover artist and industry podcaster, with many years' experience working on book cover designs in the publishing industry. Today, he sits down to help demystify the complicated process that goes into creating a book cover. We discuss briefs, trends, industry pay (or lack of it), the impact of thumbnail images on print books--and finally, the elephant in the room: the burgeoning technology that is generative AI, and what it might mean for us all. 00:00 Introduction and B...

Mar 18, 202452 minSeason 2Ep. 35

S2 Ep 34 - Challenging Tradpub's 'Culture of Defeatism', with Mark Stay of THE BESTSELLER EXPERIMENT

In addition to writing bestselling novels and cofounding a viral podcast (THE BESTSELLER EXPERIMENT), Mark Stay also spent many years working with bookstores and publishers, gaining great insight to all sides of the industry. We chat to Mark about his varied experiences, and reflect back on the seven years he spent recording his groundbreaking podcast. This one is fun and quite eye-opening for behind-the-scenes stuff. 00:00 Introduction and Podcast Origins 01:09 Mark Stay's Background and Bestse...

Feb 27, 20241 hr 9 minSeason 2Ep. 34

S2 E33 - The Myth of the Instant Bestseller, with JT Greathouse

As our one and only return guest, JT Greathouse joins us for the launch of Season 2, this time in his capacity as a true-hybrid author (with a bookseller's eye). JT sold his debut, HAND OF THE SUN KING, to a UK publisher, but didn't get a USA deal. With the support and help of his literary agency, he opted to self-publish the American version in the States. This week, we talk about the process of getting your books into stores, the nitty gritty of distribution in relation to small presses, indie...

Feb 10, 202455 minSeason 2Ep. 33

31 - SEASON FINALE: Leverage, success, and life after Debut Year

Our final show of the season! This week, we talk frankly about author leverage--what it means, and how to use it. We also discuss when and how to pitch new books on proposal, the impact of past sales on that process, and why Scott is (probably) walking away from writing trad fantasy as a result. Other topics: we reflect on regrets and highlights across the past year, do a quick summary of where we are, why we've slowed down, and what's going on, AND our plans for Season 2 (there will be one!) an...

Nov 26, 202351 minSeason 1Ep. 31

30 - Relaunching A Career, with Holly Race

After being orphaned by multiple agents, and a COVID book launch that hamstrung her sales, Holly Race started again--querying with a fresh manuscript, in a different age category--before finally landing on her feet... for now! Today, we talk about the instability of trad; relaunching a career that stumbled; what Holly learned from reading tv scripts; moving from YA to adult; writing with the market in mind; the pitfalls of manuscript assessment services; and much more.

Nov 04, 202353 minSeason 1Ep. 30

29 - Readerships, Sales, and Discoverability with Gail Carriger

Does Twitter sell books? Do book tours improve sales? How do readers actually find authors in the first place? Across a fifteen-year-career, NYT best-selling author Gail Carriger talks about hitting list, collecting data on her readers, and walking away from bad book/film deals. Check the show notes to gain access to a wealth of info and author assistance, via her incredibly detailed blog. ###Show Notes And Links (written by Gail herself!)Website = gailcarriger.com Resources tab for authors on G...

Oct 14, 202354 minSeason 1Ep. 29

28 - The Art of Success, with Wesley Chu

Against the odds, Wesley Chu's small-press debut novel became a break-out success. In the ten years since, he has published a dozen other titles, written for large IPs, signed deals with the Big 5, and even dabbled in self publishing. Today, he sits down to chat about unexpected wins, getting blacklisted by publicists, learning to write sex scenes with Diana Galbadon, industry trends for SFF, and many other things. #### SHOW NOTES #### Got through the Angry Robot slush pile, unagented Lives of T...

Sep 22, 20231 hrSeason 1Ep. 28

27 - Foreign Rights and the Frankfurt Book

This week, we chat with Anika Scott, an international bestselling author of historical fiction. After years of writing, querying, and revising, Anika's debut novel was snapped up amidst a whirlwind of interest and buzz--only to then launch a week before COVID shut the world down. On one continent, her book flourished, while on another, it tanked. We discuss the European scene, including the Frankfurt Book Fair and what it means to be a Frankfurt book, as well as being editorially orphaned, diffe...

Sep 15, 202359 minSeason 1Ep. 27

26 - Why Don't We Just Quit? with Kameron Hurley

After years of rejections, Kameron's early book deals ran into problems when her publishers either folded or went bankrupt, Instead of quitting, she kept going. And going. In the decade since, Hurley has signed new deals, built a fanbase, and even won a Hugo. We sit down with her today to ask hard-hitting questions: Why don't we just quit? Why keep doing it? Why not 'just' self publish? And finally, was it all worth it? Nota bene: SPECIAL THANKS to Casmer Maliszewski for helping us clean up the ...

Sep 07, 202353 minSeason 1Ep. 26

25 - How to Write For Film, TV, and Tie-Ins (with D. V. Bishop)

If you've ever been curious about alternate or adjacent writing careers, this episode is for you! David "D.V." Bishop got his start 30 years ago writing for comics and IP franchises, before later moving to tv/film scriptwriting. These days, he's back to books and is now an award-winning historical crime novelist. Bringing to bear years of varied experience, he walks us through the trenches and pitfalls of an industry that makes trad pub look like child's play--including the kind of working condi...

Aug 25, 20231 hr 5 minSeason 1Ep. 25

24 - The Pervasive Joy of Writing, with RJ Barker

Because it's NOT bad, not all the time ;-) After Dr. Kerry's brilliant but hard-hitting previous episode, we wanted to return after summer with something gentler, funnier, and possibly even wholesome. This week, please join us as we talk to award-winning fantasy author RJ Barker. Despite dropping out of high school, suffering a chronic illness, losing one agent, and dying on sub , RJ has found his feet on the shaky ship of trad publishing. These days, he has 9 published books under his belt and ...

Aug 20, 202359 minSeason 1Ep. 24

23 - The Minimum Viability Threshold: Why Some Books Don't Sell (w/ Dr. Kerry Spencer Pray

In 2008, Dr. Kerry Spencer Pray watched her book die on submission after the financial crash halted publishing acquisitions. She then decided to do a PhD, focusing her research on what makes books sell. After studying hundreds of factors, Dr. Kerry Pray zeroed in on a handful that seemed correlated with book sales in some way. All of them were marketing related, and often linked to a book’s advance (which is itself often representative of the support a novel gets). Let's dig in! Dr. Pray talks t...

Jul 14, 20231 hr 12 minSeason 1Ep. 23

22 - The Mayonnaise Buffet

This week, the wise and witty Ella McLeod sits down to talk with us about the hard-hitting, ever-prevalent topic of whiteness in publishing, including in our own podcast (!) and dissecting the dreaded Diversity Tick-Box. (And if you're curious about that title, we do explain it in-episode!) But first, we also chat about some of the differences between YA and adult publishing, and her experiences as an actress, poet, podcaster, and now a debut author. Also, Ella turns the tables at the end to ask...

Jul 09, 202349 minSeason 1Ep. 22

21 - Against All (g)Odds

After 25 years, 47 books, and at least 4 different genres, Miles Cameron (aka Christian Cameron) has seen and survived a lot in publishing. In addition to being an author, he is also a US Navy officer, trained historian, and martial artist. But when the thriller market changed and sky-high advances evaporated, Miles moved on to historical, fantasy, and even science fiction. Today, we talk about surviving the end of your writing career, and starting from scratch (but this time, on midlist hard-mo...

Jun 30, 20231 hr 9 minSeason 1Ep. 21

20 - When Passion Meets Business, with Daphne Tonge

In 2015, Daphne Tonge started a small "book crate" subscription service out of her London living room, with a tiny pool of subscribers. Today, Illumicrate is a well-known specialist retailer, with a thriving fanbase and strong industry presence, which has laid the groundwork for Daphne's next co-current venture: Daphne Press, an independent publishing imprint run on the same values and with the same marketing savvy. In this detailed, question-loaded interview, Daphne kindly joins us to talk the ...

Jun 24, 20231 hr 11 minSeason 1Ep. 20

19 - The 50k Download Special: My 600-Rejection Life, with R.R. Virdi & Wayne Santos

Huge thanks to our listeners for helping us hit 50,000 total downloads! We are incredibly humbled by the interest and support so far. This episode was recorded during the week while Scott was off for paternity leave, and only features Sunyi as host, with R.R. Virdi (author of THE FIRST BINDING) and Wayne Santos (author of THE CHIMERA CODE) as dual guests, and is more wide-ranging and conversational that some of our other episodes as a result.Content warning for open discussion of drug use, menta...

Jun 16, 202352 minSeason 1Ep. 19

18 - A Song of Contracts And Unions, with Julia Vee

So you've signed a book deal, and the book contract has arrived. What does it mean, what can you ask for or changed, and how involved should you be? What organisations can help, if any? Also, why don't we have a writer's union / writer's guild, and how might we get one in future? Today, we sit down with Julia Vee, who is an established indie author with a forthcoming trad title, Ebony Gate, via Tor 2023. Julia also happens to be an attorney in her dayjob and we can't wait to discuss those questi...

Jun 09, 20231 hr 7 minSeason 1Ep. 18
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