Publishing for Professionals - podcast cover

Publishing for Professionals

Unicorn Publishing Companywww.writeforyou.me
Turn your big ideas into a published book - without the traditional publishing headaches or the costly mistakes that plague first-time authors. Join multi-published author and ghostwriter Lynn "Elikqitie" Smargis of Unicorn Publishing Company as she pulls back the curtain on the world of modern publishing, showing professional speakers, executives, and thought leaders how to transform their expertise into compelling books that build their brand and legacy. Have you been struggling with impostor syndrome, wondering if your story is worth telling? Overwhelmed by the sheer number of publishing options? Worried about investing thousands in a book that might never find its audience? Or are you concerned about maintaining your professional reputation while sharing personal stories? Tune in each week as Lynn tackles these fears head-on, providing practical solutions and proven strategies. In a world where traditional publishers are increasingly selective, and self-publishing can feel like navigating a maze blindfolded, Publishing for Professionals offers a refreshing roadmap for busy professionals who know they have a book in them but don't know where to start. Lynn serves up straight talk and insider secrets each week, addressing the real challenges that keep those brilliant ideas trapped in notebooks or laptop folders. Are you an? *Executive or CEO with methodologies to share? *Professional speaker ready to expand their reach? *Consultant looking to scale their impact? *Industry leader with valuable insights? *Entrepreneur with an inspiring journey? *Thought leader ready to cement their legacy? Your story matters. Your experience has value. And with the proper guidance, your book can change lives - starting with yours. Tune into Publishing for Professionals and find out: *Whether a ghostwriter is right for you (and how to find one who truly gets your voice) *The truth about hybrid publishing *How to create effective time-management strategies for executives who need to write *The secret to structuring your book to resonate with your target audience *Marketing techniques that work for thought leaders and executives *The real costs of publishing - from editing to design to distribution *Ways to leverage your book for speaking engagements, consulting opportunities, and brand-building Whether you're a CEO sitting on a methodology that could revolutionize your industry, a speaker whose message needs to reach beyond the stage, or a leader ready to share your hard-won wisdom, each episode delivers actionable advice wrapped in engaging stories and a healthy dose of humor. Lynn "Elikqitie" Smargis also dives into the failures and missteps of publishing, so you don't have to learn the hard way. This isn't just another "how to write" podcast. It's a comprehensive guide to navigating the entire publishing journey, from the first draft to the final marketing plan. Lynn will be your guide to walk you through self-publishing, the benefits of ghostwriting, what you need to know about editing your book, and how to configure and launch a book marketing plan so your book gets seen in front of the right audience. No more wondering if your book will ever see the light of day. No more confusion about the next step in the process. No more worry about damaging your professional reputation with a sub-par publication. Publishing for Professionals gives you the blueprint for becoming a published author on your own terms, with your credibility intact and enhanced. Subscribe now and join a community of ambitious professionals turning their expertise into powerful published works. Your readers are waiting, and your impact is needed. Let's make your book happen!
Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

Interview with Virginia Elder

I'm joined by the insightful Virginia from Podcast Abundance to explore the dynamic intersection of podcasting and writing as powerful tools for building your brand and expanding your reach. Together, we promise to guide you through the steps to leverage self-publishing and podcasting to build trust, expand your audience, and create a lasting legacy. We kick off by navigating the world of podcasting for professional writers, discussing how self-publishing can elevate careers and build a legacy. ...

Jul 22, 202538 minEp. 26

How to Monetize Your Book with an Online Course

Join me and my truly inspiring guest, Dr. Lucas Marino, in a conversation about monetizing your book. Dr. Marino, a former military engineer turned author and course creator, joins us to share his journey from traditional labor to innovative entrepreneurship. We dive deep into how he successfully transitioned his expertise into self-published books and complementary online courses. Lucas offers valuable insights into overcoming the challenges faced by authors, especially those from blue-collar b...

Jul 15, 202531 minEp. 25

Can a Ghostwriter Edit Your Book?

Hello, fellow writers and aspiring authors! Let’s dive into a topic that often piques the curiosity of self-publishing authors: Can your ghostwriter also be your editor? The answer is a resounding yes, but not all ghostwriters provide this dual service. As someone who offers both, I believe in a one-stop-shop approach for writers looking to polish their work to perfection. Join me to explore the essential editing services needed to transform your manuscript into a polished, professionally publis...

Jul 08, 20256 minEp. 24

What Does a Ghostwriter Charge?

Are you a first-time author contemplating self-publishing over traditional routes? I’ll guide you through the dynamic world of self-publishing and ghostwriting, offering you essential insights to elevate your book journey. We’ll dive deep into why self-publishing might be your best option, especially if you're lacking a substantial email list or the marketing muscle a traditional publisher expects you to have. Learn how defining your book’s topic, length, and format can make a significant differ...

Jul 01, 202516 minEp. 23

How to Use AI in Your Book Marketing with Travis I. Sivart

Join me for an exciting conversation with the prolific and talented author Travis I. Sivart. We delve into the groundbreaking intersection of AI and book marketing, exploring how authors can harness AI tools like ChatGPT and Midjourney to transform their writing journey and marketing strategies. Travis shares invaluable insights into leveraging AI without falling into copyright issues. We discuss the importance of using personal writing to ensure originality while simplifying tasks like crafting...

Jun 24, 202529 minEp. 22

How to Create Lead Magnets with Your Book Content and AI

Dive into the transformative power of artificial intelligence in revolutionizing book marketing strategies. Are you ready to turn your book's content into compelling lead magnets? I'll guide you through how to use AI to enhance your marketing strategy while maintaining your integrity and originality. We'll explore how to craft enticing lead magnets like cheat sheets, infographics, and mini-courses from your book's content to capture email addresses and build lasting relationships with your reade...

Jun 17, 202528 minEp. 21

Book Marketing Strategies for Busy Executives

Let’s delve into the art of integrating book marketing into your already packed executive lifestyle. Join me as I share smart strategies to maximize your book's reach without overwhelming your schedule. Discover how to set realistic marketing goals aligned with your business objectives and create a minimalist marketing plan that prioritizes high-leverage activities. I'll guide you through the essentials of building a lean marketing team and how delegation and automation can free up your time for...

Jun 10, 202524 minEp. 20

Turning Your Book Into a Leadership Coaching Tool

Welcome to this exciting episode where I guide you through transforming your book into a dynamic leadership coaching tool! Whether you're an aspiring author or already have a book, learn how to leverage your written work to enhance your coaching brand, establish credibility, and seamlessly convert readers into clients. Discover the strategic connections between books and coaching, and how to design your content with actionable exercises that foster coaching opportunities. We'll dive into innovat...

Jun 03, 202518 minEp. 19

What is a Ghostwriter and When Should You Hire One?

Publishing for Professionals Episode 18 What is a Ghostwriter and When Should You Hire One? In this episode, we demystify the world of ghostwriting and explore when it makes sense to bring in professional writing support. A ghostwriter is a professional writer who creates content under your name, capturing your voice, expertise, and unique perspective while remaining invisible to your audience. Unlike traditional content creators who build their own brands, ghostwriters are skilled chameleons wh...

May 27, 202528 minEp. 18

The Challenges of Pitching a Traditional Publisher

Join me as I sit down with the inspiring John Graham, author of the award-winning book "Running as Fast as I Can." John candidly shares his remarkable journey from facing 200 rejections from traditional publishers to creating his own independent publishing company, Don Quixote Press. His story is a testament to resilience and the power of storytelling over data, particularly when addressing societal issues and the need for second chances. John's book, inspired by his experiences with his nonprof...

May 26, 202527 minEp. 17

The Psychology of Thought Leadership: Why Publishing Matters

Publishing for Professionals Episode 16 The Psychology of Thought Leadership: Why Publishing Matters Delve with me into the psychology of thought leadership and the pivotal role of publishing. Join me as we explore how becoming a published author can transform your professional identity and establish your authority in your field. We'll distinguish genuine thought leadership from self-promotion, emphasizing the power of offering unique insights over merely advertising services. I’ll unpack the tr...

May 20, 202524 minEp. 16

Should You Use AI Voiceover to Narrate Your Audiobook?

Today we're diving into the art of audiobook narration with the talented Trenton Bennett, a seasoned voiceover artist and audiobook narrator. Trenton shares his inspiring journey, starting with his transformative experience at the ACX Audiobook Masterclass, which launched his successful career. We discuss the importance of platforms like ACX for self-published authors aiming to reach wider audiences through audiobooks. We offer a detailed guide on how to claim rights and select narrators effecti...

May 06, 202533 minEp. 15

How to Research Your Market Niche Effectively

Today we're diving into part one of mastering niche market research for aspiring authors. This episode is packed with insights and strategies to help you understand your readers' demographics, assess market size, and perform effective competition analysis. Discover how to pinpoint your audience by age, gender, and preferences using tools like Publisher Rocket and Amazon searches. We'll also explore the best distribution channels, with Amazon standing out for its ease and cost-effectiveness. I em...

Apr 29, 202515 minEp. 14

What Is a Niche and Why is it So Important in Writing Your Book?

Today, we're embarking on an enlightening journey to transform your literary dreams into reality by focusing on your book's unique angle. We uncover the art of identifying your book's niche and how it can dramatically enhance your publishing efforts. Discover how defining your target audience and honing in on specific topics not only reduces competition but also strengthens your connection with readers. With a clear niche, you'll enjoy higher profit margins and simplified marketing strategies, p...

Apr 22, 202519 minEp. 13

Using Your Outline to Write Your Rough Draft: Part 2

Today, I'm thrilled to guide you on transforming your book outline into a captivating first draft. This episode is packed with practical strategies to conquer writer's block and breathe life into your manuscript. Discover actionable tips like taking a refreshing walk or engaging in a brain dump to clear mental roadblocks and unleash your creativity. Join me as I share my unique techniques for maintaining a professional tone and avoiding sparse writing. You'll learn how to seamlessly resume pause...

Apr 15, 202514 minEp. 12

The Importance of Staying On Brand for your Book

Today we're diving deep into the world of personal branding for authors with the incredible Brandon Birkmeyer. As a former advertising executive for Coca-Cola and Apple, Brandon brings over 22 years of branding expertise to the table.Together we’ll explore how authors can intentionally shape their reputation and elevate their visibility using personal branding strategies. Join us as Brandon distinguishes between personal and product branding, sharing invaluable tips for authors to enhance their ...

Apr 08, 202531 minEp. 11

Using Your Outline to Write Your Rough Draft: Part 1

I'm Lynn “Elikqitie” Smargis, your guide from Unicorn Publishing Company. Let’s explore how to transform your ideas into published works, focusing on maximizing your writing potential and productivity. We'll delve into the art of using an outline to organize your thoughts and streamline your writing process. Whether you're a thought leader, executive, or speaker, you'll find invaluable strategies to navigate the chaos of daily life and keep your writing on track. Learn how to create a dedicated ...

Apr 01, 202526 minEp. 10

Actionable Strategies for Implementing Your Book Outline

Actionable Strategies for Implementing Your Book Outline Write, Edit, & Publish Podcast Episode 09 I’m digging into the art of book outlining. Whether you're a tech enthusiast or a fan of traditional methods, there's a tool here to transform your storytelling journey. I explore digital giants like Scrivener and Plotter, which are perfect for those who love detailed scene organization and visual timelines. But beware, Scrivener's learning curve can be steep for beginners. For those who prefer...

Mar 25, 202524 minSeason 1Ep. 9

Creating Your Ideal Book Outline

Creating Your Ideal Book Outline Write, Edit, & Publish Podcast Episode 08 Delve with me into the art of crafting the perfect book outline to bring your writing dreams to life in just 90 days. Whether you're a meticulous plotter or a spontaneous pantser, I've got you covered with strategies that cater to your unique writing style and help you align your book's voice with your target audience. Let’s explore various outlining methods, from traditional outlines to mind maps, and discuss how to ...

Mar 18, 202516 minSeason 1Ep. 8

Crafting Stories Using Structured Outlines

Crafting Stories Using Structured Outlines Write, Edit, & Publish Podcast Episode 07 Let’s explore the transformative power of book outlines. Think of outlines as your creative blueprint, akin to an architect's plans or a doctor's procedure. They provide a flexible roadmap that not only streamlines the writing process but also reduces the need for major revisions, enhancing both organization and creativity. Join me as I share my personal experiences with outlines, including a ghostwriting pr...

Mar 11, 202521 minSeason 1Ep. 7

Level Up Your Self-Publishing Game with Expert Formatting Tips

Level Up Your Self-Publishing Game with Expert Formatting Tips Write, Edit, & Publish Podcast Episode 06 Ready to unlock the secrets of professional book formatting? I’m here to help you transform your manuscript into a masterpiece that rivals traditionally published works. I'll dive deep into essential elements of both ebook and print formatting, ensuring your book looks polished and ready for readers. In the first segment, I discuss the art of book formatting, likening it to dressing your ...

Mar 04, 202523 minEp. 6

Unlocking the Secrets of Ghostwriting for Busy Professionals

Unlocking the Secrets of Ghostwriting for Busy Professionals Write, Edit, & Publish Podcast Episode 05 I dive deep into how ghostwriting can transform your book ideas into reality, especially for thought leaders, speakers, and executives with packed schedules. As a professional ghostwriter I am quite familiar with clients wanting to write a book but not having enough time to do it, that’s where ghostwriting comes in. Join me as I explore the timing and benefits of hiring a ghostwriter, espec...

Feb 26, 202517 minSeason 1Ep. 5

Enhancing Your Storytelling with Ghostwriting

Enhancing Your Storytelling with Ghostwriting Write, Edit, & Publish Podcast Episode 04 In this episode I dive deep into the fascinating world of ghostwriting. Listen along to unravel the secrets of ghostwriting and how it can be a game-changer for busy professionals and aspiring authors alike. Ever wondered what a ghostwriter truly does? I explore their vital role in crafting content that maintains your unique voice and vision, whether it's for a novel, blog post, or business material. Disc...

Feb 18, 202515 minSeason 1Ep. 4

Book Marketing 101 - What Every New Author Needs to Know

Book Marketing 101 - What Every New Author Needs to Know Write, Edit, & Publish Podcast Episode 03 In this episode of Write, Edit, & Publish, I'm thrilled to guide you through the art of book marketing. Let’s unravel the secrets to successful book marketing, focusing on strategies to maximize your book's visibility even before it hits the shelves. We'll start with the basics, emphasizing the importance of crafting a marketing plan six months ahead of your book launch. Avoid the holiday r...

Feb 04, 202519 minSeason 1Ep. 3

5 Big Mistakes to Avoid When Publishing Your Book

5 Biggest Mistakes to Avoid When Self-Publishing Your Book Write, Edit, & Publish Podcast Episode 02 In this episode of the Write, Edit, and Publish podcast, I'm thrilled to guide you through the intricacies of self-publishing with expert insights and strategies. Join me, Lynn Smargis, as we delve into the essential steps every aspiring author needs to master for a successful publishing journey. We'll start by discussing the critical mistakes to avoid, such as the importance of creating a so...

Jan 29, 202525 minSeason 1Ep. 2
For the best experience, listen in Metacast app for iOS or Android