Published by Greenleaf Book Group - podcast cover

Published by Greenleaf Book Group

Tanya Hall, CEO of Greenleaf Book Groupgreenleafbookgroup.com
A podcast about book publishing and author branding.
Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

What Anthropic's $1.5B Copyright Settlement Means for Authors and the Future of Publishing

Roughly 465,000 books were obtained illegally and used to train the generative AI model Claude. After a class action lawsuit, Anthropic has agreed to settle and pay $1.5B to impacted authors. You might be one of them! In this episode of Published, Greenleaf Book Group CEO Tanya Hall explains everything authors and industry pros need to know about the huge copyright lawsuit against AI company Anthropic, and how authors can protect their work in the age of AI. —— If you've been following the growi...

Nov 18, 202529 minSeason 1Ep. 101

100th Episode Special: Tanya Hall on the Hybrid Publishing Revolution

Since the Published by Greenleaf Book Group podcast began in 2017, Greenleaf CEO Tanya Hall has interviewed one expert in the publishing industry every single month. Over that time, she's educated and empowered thousands of authors at all levels of experience to hone their craft and navigate the world of publishing with confidence. Today is a milestone: Published's 100th episode. To mark the occasion, we're flipping the script — Tanya will be in the hot seat as today's guest while our podcast pr...

Jul 29, 202525 minSeason 1Ep. 100

IBPA Raises the Bar for Indie Author & Publishers | Tools, Standards, and Support

Welcome back to Published. Today we're joined by Christopher Locke, Director of Membership & Member Services at the Independent Book Publishers Association. The indie publishing landscape has changed dramatically in recent years, and IBPA's resources have helped educate authors and hold publishers to clear standards of professionalism. In this episode, we'll talk about how joining a publishing association can give authors more agency and provide access to tools for greater visibility. In add...

Jul 01, 202537 minSeason 1Ep. 99

New to Publishing? Start Here! | What Publishers Wish Authors Knew

Today we're joined by Justin Branch, Director of Publishing Strategy at Greenleaf Book Group. Justin plays a pivotal role in guiding authors through the early stages of publishing by customizing proposal tailored to their books' unique needs. In this episode, he tackles the most common questions and misconceptions he encounters from authors in the early stages of publishing. This interview will equip authors with the information they need to navigate the publishing world, talk to professionals, ...

May 27, 202538 minSeason 1Ep. 98

Sticky Note Outlining: Write Your Book Right (the FIRST Time!)

Bestselling author and book coach Stacy Ennis joins the podcast to share her sensory-driven method for helping authors create the outline they need to write their book right the first time. By taking your time, figuring out who your "one reader" is to keep your audience and market demand top of mind, and clearing out the noise of conflicting ideas, you will build a defined road map that takes the uncertainty out of writing and allows your creativity to blossom as you draft your book. In this con...

Apr 29, 202541 minSeason 1Ep. 97

How Publishers Find the Perfect Editor or Ghostwriter for You with Rose Friel

In this episode, we'll talk about what authors should look for in an editor, when it makes sense to work with a ghostwriter, and how the matchmaking process works behind the scenes at a publisher. Today we're joined by Rose Friel, a publishing consultant at Foreword Literary Consulting. With a background working with literary agencies and hybrid publishing, Rose has helped countless authors refine their publishing strategies and bring their stories to life with tailored introductions to ghostwri...

Mar 25, 202522 minSeason 1Ep. 96

Gain Valuable Data to Convert Readers to Clients with a Book Funnel

Today we're joined by Michael Ebeling, who has developed The Author's Business Formula, an approach that combats two of the most challenging parts of promoting a book: maintaining momentum after the launch, and converting readers into clients. In this episode, Michael will share how you as an author can set yourself up for success by creating a book funnel to learn more about the people buying your book. 🌿 Show notes and transcript: greenleafbookgroup.com/episode95 📚 Want to explore publishing...

Feb 26, 202535 minSeason 1Ep. 95

How to Co-Author Like a Pro with Bestselling Ghostwriter J. D. Barker

Today on the Published Podcast, we're joined by international bestselling fiction author J. D. Barker . J. D. is best known as a suspense thriller author and has collaborated with Dacre Stoker, Christine Daigle, E.J. Findorff, and most frequently, James Patterson. In this episode, we will discuss the magic of co-authoring — the advantages of partnering with other writers, and how to navigate the creative process to build successful partnerships and do more than you could do alone. 🌿 Show notes ...

Jan 28, 202524 minSeason 1Ep. 94

Best of 2024 Wrapped: Publishing Advice for New and Experienced Authors

In 2024, the Published Podcast welcomed experts from every corner of the publishing industry to share advice every author needs to know. As we look forward to another year of the Published podcast, we're returning to some of the best publishing advice of the year. This episode highlights education on author rights, strategies for choosing a title and earning awards, key knowledge about printing and distribution into bookstores as an indie or self-published author, and advice to promote your book...

Dec 31, 202439 minSeason 1Ep. 93

Break into Bookstores as an Indie Author with Valerie Howard

Today we're joined by Greenleaf's own Valerie Howard, a distribution account executive who helps our authors navigate the confusing world of book distribution. Brick and mortar retailers have a high barrier to entry, especially for independent and debut authors, but in this episode Valerie will explain how authors can connect with local bookstores directly in order to host author events and get books on shelves. 📚 Want to explore publishing your book or idea? Submit to Greenleaf here: greenleaf...

Nov 26, 202422 minSeason 1Ep. 92

Behind the Scenes of Book Awards Judging with Panelist Jennia D'Lima

In this episode, we're discussing book awards and how authors can earn their accolades. As an awards judge for three book award programs, Jennia D'Lima will share her behind-the-scenes knowledge of how winners are selected and how to stand out to judges. Show notes and transcript Check out Tanya's book, Ideas, Influence, and Income Submit your book or book idea to Greenleaf...

Oct 25, 202421 minSeason 1Ep. 91

Book Proposal Writer Explains How to Stand Out in a Crowded Market

With thousands of books being released every day, an author's work can get buried unless they find a way to stand out. In this episode, proposal writer Salwa Emerson will discusses how to distinguish yourself in a saturated market and find your unique offering. 🌿Transcript and show notes: https://greenleafbookgroup.com/episode90 📚Greenleaf is a hybrid book publisher and distributor, and submissions are open! If you have a book idea you'd like feedback on, submit it here: greenleafbookgroup.com...

Sep 24, 202421 minSeason 1Ep. 90

Blog Your Way to a Book Deal or Bestseller with Jane Friedman

Publishing industry reporter Jane Friedman discusses her experience as an author and blogger and shares how writers from either background can leverage their work into a book, or turn their book into shareable online content. Jane Friedman's decades of editing, publishing, and consulting expertise inform her reporting on publishing industry news through her blog, JaneFriedman.com, and her newsletters, Electric Speed and The Hot Sheet.

Aug 27, 202430 minSeason 1Ep. 89

Crafting the Perfect Book Title and Subtitle with Maggie Langrick

A book's title is one of the most important elements to get right, and one of the trickiest. A great title should communicate the promise of the book and who it's for to attract the intended audience — all in a few catchy and memorable words. Maggie Langrick, a creativity coach and founding publisher at Wonderwell Press, explains what makes a successful title and subtitle and what to avoid if you want to make a great impression and hook a reader. Find a transcript and show notes at greenleafbook...

Jul 30, 202426 minSeason 1Ep. 88

Compare Book Printing Costs, Quality, and Timelines with Angela Olmeta

In this episode, Greenleaf's Print Production Specialist Angela Olmeta explains what goes into printing books and what authors should keep in mind if they're planning to do so on their own. There are a number of production factors that impact the final product of a book, from design elements that influence the cost of printing to supply chain constraints that can cause printing delays. Authors planning to self-publish have a lot of decisions to make, and if you aren't prepared for common obstacl...

Jun 25, 202425 minSeason 1Ep. 87

Personalize Outreach on Substack and Booktok with Author Claire Isenthal

Success comes down to how much an author is willing to pound the pavement and show up for their own work. Today we're joined by Greenleaf author Claire Isenthal to share the ways she's tailored her content and outreach across different social media platforms to drive book sales, especially through Substack and Booktok.

May 28, 202428 minSeason 1Ep. 86

Master LinkedIn to Reach More Readers with Owen Sammarone

We all know the benefits of social media and building a landing page for your readers. LinkedIn is a platform that does it all if you know how to use it. Today we're joined by Owen Sammarone, founder and CEO of Unleash The Knowledge, a digital community for nonfiction authors to expand their reach. In this episode, Owen will explain how your LinkedIn profile can solidify your author brand, help you grow a network, and convert your audience to book sales.

Apr 30, 202435 minSeason 1Ep. 85

Sell Your Book Around the World with Foreign Rights Agent Terrie Wolf

If you want your book to be read around the world, there's a good chance you'll need to publish versions in different countries. In this episode, foreign rights agent Terrie Wolf explains the difference between foreign and translation rights, how to negotiate with publishers outside your country, and what an author should know if they want to publish internationally. For transcript and show notes, go to greenleafbookgroup.com/episode84

Mar 27, 202436 minSeason 1Ep. 84

Who Can Copyright a Book by ChatGPT? Lawyer Explains Court Rulings on AI

Today we're joined again by Greenleaf's legal counsel, Guy Muller, to explain the most recent developments related to copyrighting books produced with AI in the US, and address everything authors need to know about protecting themselves and their work. For more information, visit greenleafbookgroup.com/episode83.

Feb 27, 202439 minSeason 1Ep. 83

How to Secure "Perfect" Book Reviews with Goodreads Giveaways

For episode 82 of Published, we're turning back time and revisiting one of our favorite episodes. In episode 60, we spoke with Mimi Chan from Goodreads about how the platform can elevate your book promotion strategy. She shares tips and tricks to get more reviews, what a "perfect" book rating looks like (Hint: It's not 5 stars!), and the lesser-known author features on the platform.

Jan 30, 202446 minSeason 1Ep. 82

Best of 2023 Wrapped: Publishing Advice for New and Experienced Authors

In 2023, we interviewed over a dozen publishing industry experts for their insights on investing in the production of a book, self-promotion through interviews, podcasting, and social media, and distribution into bookstores and libraries. As we look forward to another year of the Published podcast, we're returning to some of the best publishing advice of the year. For the episode transcript and show notes, visit greenleafbookgroup(.)com/episode81

Dec 26, 202333 minSeason 1Ep. 81

All About Libraries and How They Support Authors with Christina Nelson

Librarian Christina Nelson from the Austin Public Library draws from her experience overseeing collections and acquisitions to share how to get your book into libraries, how to coordinate an author event at your local library, and how authors and libraries support each other. Find our show notes at greenleafbookgroup.com/episode80

Nov 28, 202320 minSeason 1Ep. 80

Create and Monetize a Podcast Based on Your Book with Doug Sandler

Welcome to episode 78 of Published! Today we're joined by Doug Sandler, CEO of Turnkey Podcast Productions and co-host of The Nice Guys on Business Podcast. Doug will answer your questions about how podcasting can build an author platform, and tips to succeed.

Sep 20, 202332 minSeason 1Ep. 78

Barnes & Noble Buyer Cal Hunter Shares How to Get Bookstores to Stock Your Book

Today we're joined by Cal Hunter, Manager of Marketing and Corporate Partnerships at Barnes & Noble's flagship Fifth Avenue store in New York City. He'll share insights from his experience as a buyer and explain what exactly bookstores are looking for… and what they tend to avoid.

Aug 28, 202320 minSeason 1Ep. 77

Ghostwriter, Book Coach, or Editor? Find the Right Support with Kevin Anderson

Today we're joined by the CEO, Editor-in-Chief, and namesake of Kevin Anderson & Associates, a team of publishing experts who provide ghostwriting and other services to shepherd authors through the writing and publishing process. Being able to lean on the experience, knowledge, and skills of veteran publishing experts can make a world of difference in the quality and success of your book. Kevin Anderson speaks about the different kinds of literary guides out there, the unique skills associat...

Jun 27, 202323 minSeason 1Ep. 75

Published Podcast Ep. 72 | Media Training 101 with Kayleigh Lovvorn: Promote Your Book

Welcome back to Published! Today we'll be talking about media training and interviews with one of Greenleaf Book Group's digital media outreach strategists, Kayleigh ​​Lovvorn. Today's episode is a crash course on media training to teach you how to talk about your book and yourself as an author while promoting a new release. Kayleigh will tell us about digital media outreach, how to make media connections, and the dos and don'ts of interviewing.

Mar 24, 202320 minSeason 1Ep. 72
Hosted on Libsyn
For the best experience, listen in Metacast app for iOS or Android