I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Puerto Rico PR professionals Gladys Diaz, GMD PR Consultant, and Tommy Dardet, President, Puerto Rico Association of Public Relations provide exceptional insight into the effort required to insure the professionalism of practitioners. They explain what led to a license being required to practice PR there. They detail the major difference between PR practice ...
Mar 06, 2023•31 min•Season 5Ep. 118
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Many products American use in their daily activities are produced with minerals from mines. Very few of us recognize and appreciate this fact. With a focus on investors and stakeholders Ira Gostin, Founder, of G8 Strategies, helps mining companies tell their meaningful and impactful stories to potential investors. A most interesting component of Ira's inform...
Feb 20, 2023•25 min•Season 5Ep. 117
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! In this Special Episode, I outline how I produced this verbal episode from ChatGPT's 1000-word written text self-description of how it can benefit the public relations professional. From this direct written response, I copied & pasted that text directly into a text-to-speech program that provides the word-for-word voice for the ChatGPT actual written res...
Feb 13, 2023•8 min0
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! The AI Chat|GPT platform is storming into the public relation area. Listen to Jess Todtfeld, Founder of Success In Media, provide light-hearted, but poignant, insight into how to successfully use this powerful tool in your PR practice. Jeff offers information on the platform's numerous benefits and capabilities for users. With this powerful service now avail...
Feb 06, 2023•31 min•Season 5Ep. 116
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Is your client or company prepared to engage in "Corporate Social Activism? " As a concept and practice it has been around for decades. Over the past few years, it has morphed into something much bigger with potential risks. However, it also offers great opportunities. So what is Corporate Social Activism? How do you decide which issues to engage with? What ...
Jan 30, 2023•25 min•Season 5Ep. 115
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Trust is an important ingredient for high-performance staff and organizations. Friction is minimized and uncertainty is substantially reduced in a work environment. When high levels of trust exist, people rarely look over their shoulders wondering if someone on their team has their back or not. People will speak directly and candidly. They can share mistakes...
Jan 16, 2023•27 min•Season 5Ep. 114
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! When you hear "Communications Audit" do your eyes glaze over? Never again! My guest is a skilled professional who provides the expert guidance required to conduct a solid comprehensive communications audit. Award-winning Mellissa Braham, APR, head of the National Schools Public Relations Association's Communications Audit Service digs deep into her years of ...
Jan 03, 2023•24 min•Season 5Ep. 113
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! When the professor of the Public Relations curriculum at Eastern Michigan University in Ypsilanti, Michigan noticed classes fell short of expected enrollment she challenged her current PR students to devise a campaign to both inform and encourage high school and current college students to consider Public Relations as a course of study. Professor Lolita Cumm...
Dec 19, 2022•32 min•Season 4Ep. 112
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Newsjacking continues to attract attention in PR circles. Yet, it requires great skill and accurate timing to be successful. This is not the time to push your clients or services. Newsjacking requires you to provide substance reporters can use. Skilled PR pro Tara Parsell, Founder of Media Pros(e), outlines the skills and techniques needed to have journalist...
Nov 14, 2022•22 min•Season 4Ep. 111
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Storytelling is the proven method to successfully having your story told. But what constitutes successful storytelling? With his writing and editing of more than 20,000 stories during two decades as a journalist before going into public relations and experience as a broadcast journalist, White House correspondent and editor Paul Furiga, CEO & Chief Story...
Oct 10, 2022•27 min•Season 4Ep. 110
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! With many print publications beginning to charge to have "Byline Articles" published it could become a public disaster if not smartly managed. Barbara Nonas, an award-winning strategic communications consultant and C-Suite advisor, brings her experience to this episode to deliver expert guidance for getting the best possible outcomes when using paid bylines....
Sep 23, 2022•20 min•Ep. 109
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Looking for ideas to add stimulation and acceptance to your storytelling presentations? Look no further! Axelle Vanquaillie, Principal of DRAWIFY, joins the podcast from Antwerp, Belgium to offer exceptional tips and guidance to catapult your storytelling to a higher level. In addition to relatable images did you know: that it's important to have a catchy ti...
Sep 12, 2022•17 min•Season 4Ep. 107
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Have you ever witnessed unethical actions in your workplace? Would you remain quiet? Would take steps to have these misdeeds stopped? What influences your decision? Paula Pedene, Paula Pedene & Associates of Phoenix, Arizona, recognized massive misdeeds by senior officials at the Veterans Administration hospital in Phoenix and began to take steps to end ...
Sep 05, 2022•41 min•Season 4Ep. 108
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! How do you measure the success of your PR campaign? How do you explain to your client how a successful outcome is determined? Listen as Sasha Dookhoo, Crenshaw Communications, provides the information you need to validate and measure the success of your public relations campaign. She lists five very important metrics needed to provide your clients with valid...
Jul 25, 2022•21 min•Season 4Ep. 106
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! How many new PR firms would target new start-up businesses as clients? Well, the new Black Unicorn Public Relations firm did just that...and it has become a successful strategy. The new firms must be funded and operational. Rather than just being a PR agency for the startups Black Unicorn functions as an internal entity. With offices in London and Vilnius Li...
Jun 19, 2022•25 min•Season 4Ep. 104
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Exhausted using multiple, expensive programs to determine how your media pitch is working. Worry no more. PROPEL PRM is here. Zack Cutler, CEO & Founder chats with us from Tel Aviv, Israel about the exceptional benefits PROPEL offers that help PR professionals become much more successful with media pitching. This new Public Relations Management tool is n...
Jun 06, 2022•22 min•Season 4Ep. 105
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Too often organizations FAIL to develop effective "Crisis Communications" plans. Detailed, well throughout plans are extremely valuable should a crisis occur. What can be PREVENTED if you consider this and other potential problems during a detailed, well-thought-out crisis communications plan in advance? What happens if your firm has a fire? Where will you w...
May 16, 2022•26 min•Season 4Ep. 103
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Although she had her degree in Public Relations & Communications, Donna Siebrasse, Founder of SSR PR Solutions, did not have Panama in her future. How things change. It was her marriage that got her there. After a few years in Panama, and surviving a dictatorship, she recognized an opportunity to present and practice some great American-style PR in Panam...
May 02, 2022•23 min•Season 4Ep. 102
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Asian Americans are the fasting growing population segment and most affluent. In America, there are about 20 Asian subgroups and your success depends on which group you are marketing to. You MUST comprehend and practice their cultural norms if you want to be successful. Which generation are you dealing with? How do you properly greet them? What is most impor...
Apr 18, 2022•37 min•Season 4Ep. 101
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! PRSA's National Chairlady, Dr. Felicia Blow, discusses some PR history and efforts and need to improve DEI in PR and she joins in the celebration of this podcast's 100th episode, For years minorities have been underrepresented in public relations. Dr. Blow covers some minority PR pioneers, the benefits of having minority representation in public relations ef...
Apr 04, 2022•28 min•Season 4Ep. 100
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! The corporate communications renaissance is a resurgence of all the elements needed to successfully coordinate and produce your internal and external communications activities. Yesenia Reinoso, Principal of "Y" Communicate, provides a compelling, comprehensive and knowledgeable overview of the importance and benefits of a well constructed, effective and all-...
Mar 28, 2022•27 min•Season 4Ep. 99
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Christian public relations! Is there much difference between them and traditional PR? How can one practicing Christian PR work within the traditional setting? Can a traditional PR organization accommodate Christian PR practitioners? What hurdles do Christian PR practitioners face when dealing with traditional media? Guests Dr. Amanda Staggenborg, George Fox ...
Mar 21, 2022•32 min•Season 4Ep. 98
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Did you know that many companies don't apply for awards simply because they are s NOT aware of them. Awards bring prestigious and positive recognition to all types of businesses. Awards are the ideal confirmation of your quality of work and professionalism. Becky Wilson, WDS Marketing & Public Relations, in Overland Park, Kansas has shifted her focus and...
Mar 07, 2022•28 min•Season 4Ep. 97
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Sustainability issues are being addressed all across the nation and around the world. How are U.S. public relations professionals getting involved, contributing to this very important issue. Piia (Pea-a)_Aarma, CEO of Pineapple Tweed, Honolulu, Hawaii provides insight into local sustainability issues and her involvement. She articulates about the particular ...
Feb 21, 2022•29 min•Season 4Ep. 96
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! With the complexion and growth of the United States population pointing toward people of color one would think public relations firms, government agencies and others would develop plans to reach these populations--particularly African Americans. Estimates suggest than people of color will become the majority of the U.S. population somewhere around 2040-2060,...
Feb 14, 2022•21 min•Season 4Ep. 95
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Developing your strategic communications plan is not a quick & easy process. Jessica Graham, APR, Fellow APR, Fionix Consulting, Charlotte, NC, provides useful guidelines to help you better understand context and content needed to produce a successful strategic communications plan for your clients or office. Jessica outlines how she proceeds both as a "f...
Feb 07, 2022•23 min•Season 3Ep. 94
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! With over 25 years of solid public relations experience at senior levels Betty Galligan was constantly aware too many younger people entering their public relations job were still not equipped to handle any serious projects. In addition, there are folks with some experience that could benefit from some additional skills and advanced/refresher public relation...
Jan 17, 2022•37 min•Season 4Ep. 93
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! After many successful years in PR, Nicole Morgan, CEO of Resolute Public Relations in Tulsa, OK decided to launch her own agency. While her knowledge and experience with digital marketing served its purpose working for an agency she knew that to be successful with her new agency she had to have top level digital marketing talent on staff. In this episode Nic...
Jan 04, 2022•24 min•Season 3Ep. 92
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! What are some of the common mistakes made when writing a press release? What are the most important points you need to know to make your release more acceptable to the media? What creative ideas can help elevate your press release acceptance? Mickie Kennedy, Principal of eReleases, Baltimore County, MD, offers knowledgeable guidance based on proven experienc...
Dec 06, 2021•27 min•Season 3Ep. 91
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Enough is enough! Tired of the snubs. Done with non-acceptance! Although her work was stellar being a gay female limited her acceptance into the company culture. After 10 years of being on the outside in her silicon Valley PR jobs Evie Smith Hatmaker decided to take her "Michael Jordan level of experience" and become a solo practitioner. Things were going we...
Nov 27, 2021•29 min•Season 3Ep. 90
