In this episode, I got to learn all about the benefits of being in alignment with my friend Cari Li, a burnout recovery coach and alignment expert who helps people find that perfect balance to live better lives and thrive in their business. In this episode, you’ll learn: - The different kinds of resistance in our lives and its effect on our energy flow - Tips for assessing when you are giving to much energy away and also taking on the wrong energy - Why having a network to pull from and “staying...
Nov 05, 2020•54 min
I was absolutely thrilled to have Jill Coleman on the show today to share her 20 years of experience in the industry. She was the first business coach I had that truly resonated with me, and her success in the coaching industry speaks for itself. Her passion lies in coaching in the areas of mindset, body, and business, which she does via her flagship program, The Best Of You Coaching Club mentorship, as well as a few signature online programs, like the Mindset Makeover, the Food Obsession Boot C...
Nov 03, 2020•59 min
Dr. Lisa Lewis is a licensed psychologist with a passion for strength training and fitness. Lisa specializes in working with athletes, athletically minded and achievement oriented clients who come to her practice to pursue a personal goal or enhance motivation to pursue goals. She also provides workshops and consultations for personal trainers and strength coaches, both for their own professional development, and to enhance their communication and motivational skills with their clientele. Lisa e...
Oct 29, 2020•57 min
This is a top question I get asked by so many of my clients, and so I thought it would be a wonderful topic to dive into. Join me as I discuss eight strategies you can utilize to find your ideal client online. You don’t have to have a huge following on social media to be able to find clients. What you do have to have is a willingness to put in some time and effort...and you’ll be surprised how quickly it will change. I also include an entire post that you can use today that can get your message ...
Oct 27, 2020•31 min
On today’s episode, I was delighted to talk to Michael Keeler about what it takes to build a successful community for a brick and mortar business, from both an employee and client standpoint and how that has been critical for business in the time of Covid. Michael’s unique approach combines his hands-on experience as a business founder and CEO with expert coaching and consulting skills to help entrepreneurs reach their goals faster and with less stress. Mark Fisher Fitness has been featured in F...
Oct 20, 2020•59 min
In this installment of our “Best Of” Series, we look back THIRTY episodes to one of our most popular of the PT Profit podcast, Episode 6 with Compound Performance gurus Kyle Dobbs and Matt Domney, who share their thoughts on using critical thinking and communication to raise the standards of individual training programs and best serve your clients. You'll hear us discuss: How the language you use to train your clients can be applied to any demographic and fitness level in the most efficient way ...
Oct 15, 2020•49 min
In today’s episode, I wanted to share my thoughts on what many call “Beginner’s Luck” - that magical phrase that we often use when we see another person’s success who is starting out in their marketing journey...and maybe uttered more often during a time when we are struggling with feelings of Imposter Syndrome and comparing ourselves to others. One important thing to realize is that there are some actual reasons why Beginner’s Luck is a thing, but also our approach to how we’re presenting ourse...
Oct 13, 2020•19 min
Today we got to speak with Eve Guzman, the founder of the Macro Mentorship Program, the unique macro nutrition + business coaching course. Eve turns health coaches and nutritionists into macro experts, increases their re-sign rates, builds their confidence with nutrition coaching, streamlines their client management systems while scaling their businesses. She is an internationally-acclaimed nutritionist, business coach, public speaker, and PEOPLE Magazine 'Half Their Size' ambassador. She is the...
Oct 08, 2020•44 min
Today was a fantastic deep dive into the fundamentals of using the assessment in process, business, and buy-in and get tangible results that will get the client what they want. I spoke with Alex Effer, an Exercise Physiologist and Strength and Conditioning Coach with training in Postural Restoration Institute and Dynamic Neuromuscular Stabilization based out of Toronto, Canada. Having worked with and presented for clients ranging from professional and semi-professional athletes to executives to ...
Oct 01, 2020•1 hr 11 min
For today’s episode, I was so excited to talk with Greg Hawthorne Jr. who is a Certified Athletic Trainer who spent nearly a decade working with elite-level athletics. He has worked for the Carolina Panthers, Florida State University, the Jacksonville Jaguars, the Detroit Lions, the Rhein Fire in Dusseldorf, Germany, and both Michigan State University and The University of Michigan Athletics. He has implemented Human Performance programs with great success in a variety of populations, ranging fr...
Sep 24, 2020•1 hr 3 min
In this episode from our “Best Of” Series, we take a deeper dive into Episode 5 discussing several techniques to work through Imposter Syndrome so that you can stop sabotaging yourself and start growing a thriving fitness business either in person or online. I add additional commentary using recent examples with my own business and experiences of Imposter Syndrome to really hit home the fact that it happens to all of us; it can occur no matter how successful you are, and it’s okay as long as you...
Sep 22, 2020•53 min
Today we got to talk to coach, educator, speaker, and blogger Lucy Hendricks who not only takes a holistic approach to personal training but is known for her ability to take complicated topics and making them digestible for fitness and rehab professionals. She helps coaches who have clients that have been hindered by movement limitations get back to what they love whether it’s a competitive sport, general strength training, or living a life without pain. In this episode, you’ll learn about: The ...
Sep 17, 2020•52 min
Today I discuss: - Checking your ego at the door. - The Goldilocks Experience of a launch. - Being discerning about your time. Podcast Review + Bonus Offer If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here . Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com , and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can...
Sep 15, 2020•29 min
From our “Best Of” Series, we look back at guest Dr. Michelle Boland who discusses how to optimize and implement our education inside our business while navigating available information to make the leap into owning your own business. Michelle and I talk about: How to transition into your own business by creating and using a network What she learned from working with Hockey players. Why her remote clients are often her favorite Michelle Boland Training Dr. Boland’s IG Dr. Boland’s Exercise Databa...
Sep 10, 2020•33 min
While working in the graphic design corporate world and eventually becoming a personal trainer as well, Jennifer Dmuchowski discovered her new passion for her life through the combination of design and fitness. Over the last four years Jennifer helped create a boutique fitness gym from the brand and marketing side to the fitness development and training aspect which eventually led her to take the leap and go out on her own creating her own business. Covering topics from building your brand to so...
Sep 08, 2020•45 min
In our “Best Of” the PT Profit Podcast we look back at guest Katie St. Clair, who shares some essential components of training and mindset for both trainers and clinicians that will simplify the process regardless of whether you’re starting at the beginning or growing an established business. In this episode, you’ll hear: How to find a balance when you find yourself experiencing “The Coach's Curse” so you don’t self-sabotage Keys to boosting your self-confidence regardless of your experience or ...
Sep 03, 2020•1 hr 1 min
In this episode, I’m sharing with you one of the most popular training installments of my recent PT Profit Formula Challenge - Day 4. We’re taking the concepts of Content Creation That Converts that I went over in Episode 23 and utilizing them with a specific methodology to set up your launch plan to be a success. You can literally start using these methods NOW to not only draw your ideal client but create your call to action. Takeaways: The 3 phases of time frames you need to know Explore 5 exa...
Sep 01, 2020•35 min
In today’s episode rehab specialist Shaun Astorga talks to us about a life-changing moment in his life that led to his career transforming people’s lives by employing different techniques than many traditional physical therapy models to train everyone who has suffered from injuries and pain, with a client list including professional Major League athletes. You can learn ideas to help your clients gain physical freedom and enjoy an active lifestyle regardless of their fitness level. Takeaways: How...
Aug 27, 2020•54 min
In this episode,we’re talking about what type of content you can create TODAY to start attracting and connecting with your ideal client. I’m sharing with you one of the most popular training installments of last week’s free PT Profit Formula Challenge - Day 3. I talk about: The five essential types of content for you to use The proven formula for putting those content types into action Tips for navigating communication with your ideal client on social media Podcast Review + Bonus Offer If you en...
Aug 25, 2020•56 min
I had an amazing conversation with Chris Kelly about assessing movement and increasing performance for clients whether they are general population or professional athletes and tools that you can implement today to become an even better coach for your clients. Having been a competitive athlete whose life was impacted by injury and recovery, he specializes in working with people using specific strength training exercises and nutrition to help maintain and improve a better quality of life. Some ess...
Aug 20, 2020•52 min
In today’s short and sweet episode, I dive right into some of the main topics of my 5-Day PT Profit Formula Challenge that launched this week, which are the achilles heel of most coaches trying to start their business. That said, once identified and acted upon, these three ingredients will literally make the difference between being a smart and struggling coach...and a smart and successful coach. Takeaways: Identifying the promise of the transformation that you want to provide How to position yo...
Aug 18, 2020•18 min
In this episode, Candace talks to us about her odyssey from weightlifting newbie to physique competitor to personal trainer and business owner while addressing an issue that many trainers find in their business: helping their female clients push past their fear of building muscle and the ideology that only extreme calorie deficit and cardio will get them the results they need. In this episode, you’ll hear: Why being able to speak to certain experiences in your own fitness journey can be the brid...
Aug 13, 2020•44 min
Katie Soy is an Amazon bestselling author, consultant and story wizard who helps businesses unleash the power of personal story in branding. She helps identify signature origin and vision stories and blend those into branding to stand out, disrupt industry norms and narratives, and increase sales by effortlessly reaching ideal clients. Discovering and creating high-level strategy on telling personal stories in business is at the heart of her magic. A Transformational Coach for Jim Fortin and Scr...
Aug 11, 2020•49 min
In today’s episode, Jill Zimmerman talks to us about bridging the gap between traditional medicine and fitness with a focus on integrating the core with the entire system’s movement for everybody and ANY body - clients and fellow trainers alike. In this episode you’ll hear: The truth about what core training really is and its functional application to everyone’s unique body How Diastasis affects both men and women, how to repair it, and the myths that keep clients from getting treatment they nee...
Aug 06, 2020•51 min
On today’s episode award-winning social media content creator Desiree Martinez talks to us about how to optimize and monetize Facebook as well as different strategies for utilizing various social media platforms to find what works best for marketing yourself and your business. In this episode, you’ll learn: What types of media work best for Facebook and how to post them effectively Crucial advice on formatting your video on Facebook, Instagram and other social media platforms What makes Tik-Tok ...
Aug 04, 2020•49 min
In this episode, I got to talk with veteran coach and trainer Mike Ricchio, business owner and Continuing Education speaker for the Northwestern Healthcare System. We had an incredibly important conversation about a myriad of industry topics: particularly practicing what we preach to our clients by prioritizing our own health as fitness professionals and why how one looks is by no means a measure of one’s health. In this episode, you’ll hear: Why ‘burnout” happens so often in the fitness industr...
Jul 30, 2020•1 hr 10 min
If you’re like most trainers, it’s very easy to get into the trap of believing that the reason why your services may not be selling is because your price is too expensive. However, the real underlying issue has to do more with the way you communicate the offer of the transformation that your goods and services will do for your client. Price is only one component of your offer. In this episode, you’ll learn: How to craft a promise you can make to your clients How to overcome insecurities in your ...
Jul 28, 2020•20 min
In this episode, Sarah Fuhrmann discusses how to take your personal training skills to the next level by incorporating rowing as part of your program for your clients, as well as the benefits of certifications and proper mindset no matter what time of your life you decide to start your own business. In this episode, you’ll hear: How to "gather your toolbox" to help you be the instructor that clients will trust with their health, safety and education Why rowing has become increasingly popular and...
Jul 23, 2020•48 min
In this episode I talk with the owner of Forbes-recognized business Financially Intentional about pushing past the stigma of talking about wealth and shifting your thought process so as to create habits that will allow you to grow your business and live your life on a financially healthy foundation. In this episode, you’ll learn: Why changing your mindset about money in regards to your life can make all the difference Key tips for those initial changes that will help you build a healthier financ...
Jul 21, 2020•43 min
In this episode I had a chance to sit down with the creators of One Health in Ireland, which incorporates Pilates, Physiotherapy, Yoga and Nutrition in their wellness brand, to discuss many of the details and dynamics of creating a fitness business that covers a myriad of services - and the delicate balance it entails. In this episode, you’ll hear: How to avoid some of the most common mistakes when starting a fitness business Key ingredients to maintaining a successful working relationship with ...
Jul 16, 2020•55 min
