Provider's Edge | Peak Performance Guide for Healthcare Entrepreneurs - podcast cover

Provider's Edge | Peak Performance Guide for Healthcare Entrepreneurs

Sabrina Runbeck, MPH, MHS, PA-C, HealthTech Power Broker, Business Partnership Creator, Board Advisorsabrinarunbeck.com

The healthcare industry is in a state of flux, with new technologies, regulations, and challenges emerging all the time. Healthcare entrepreneurs and startup founders face an uphill battle, competing with established players in the industry while striving to make a positive impact. The Provider's Edge is a podcast that recognizes these challenges and aims to provide a roadmap for success. Sabrina Runbeck, the host of Provider's Edge podcast, has first-hand experience with the challenges facing healthcare entrepreneurs. As a Cardiothoracic Surgery Physician Associate with more than 12 years of experience in public health and neuroscience, she has seen the toll that burnout and other obstacles can take on healthcare professionals. After overcoming burnout herself, Sabrina took a career pivot, leveraging public speaking to share her true mission. Sabrina believes that changemakers in healthcare do not burn out because they want to do less. They want to do more of what they love and be seen and appreciated. She is passionate about helping healthcare entrepreneurs and startup founders break free from the traditional healthcare model and creates a business that not only generates income but also has a positive social impact. In each episode of Provider's Edge, Sabrina and her guests provide valuable insights and actionable tips to help healthcare entrepreneurs and startup founders overcome the common obstacles that they face. They provide guidance on improving operational efficiency, reducing provider fatigue, increasing access to meet patient expectations, and introducing the next generation of healthcare innovators who are truly making a difference. Sabrina and her guests are experts in their field and have a wealth of knowledge to share. They provide real-world examples and practical advice that you can implement right away to transform your business. The Provider's Edge podcast is the perfect podcast for healthcare entrepreneurs and startup founders who want to make a difference in the world. As a healthcare business owner, you can have it all - an efficient team, clients who feel well cared for, and reclaim an extra day per week. Sabrina and her guests will guide you through the process of rewriting the rules for your business so you can have more time off, a great team, and more income. They will help you break down the barriers that are holding you back and show you how to take control of your business, your life, and your future. In addition to the podcast, Sabrina runs a monthly event called "Healthcare Disruptors Think Tank," which is a collaborative networking event that brings together healthcare entrepreneurs and startup founders to share ideas and insights. Sabrina believes that collaboration is key to success in the healthcare industry, and she is passionate about building relationships and sharing knowledge. Podcast speaking has become one of the most effective ways for healthcare entrepreneurs to scale their businesses in today's world. The Provider's Edge podcast provides a platform for entrepreneurs to share their expertise, build credibility, and connect with a wider audience. Sabrina understands the importance of leveraging podcast speaking to scale your business, and she encourages healthcare entrepreneurs and startup founders to embrace this platform. The Provider's Edge is the perfect podcast for healthcare entrepreneurs and startup founders who want to make a difference in the world. Join Sabrina and her guests to discuss the smartest strategies for scaling your business and creating a positive social impact in the healthcare industry. Start listening today and take your healthcare business to the next level! For more information about the podcast or Sabrina Runbeck visit SabrinaRunbeck.com

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Episodes

Inside Sutter Health’s ROI-Driven Tech Adoption for ED Workflow with Ronn Berrol

In this episode, I sat down with Dr. Ronn Berrol to unpack how a single hospital pilot became a 21-site success story—not by replacing Epic, but by solving the one thing it couldn’t do well: surfacing the right data, at the right time, for the right patients. We dove deep into how high-risk patients can be flagged before they escalate into crisis, and how real-time data sharing across emergency departments can dramatically reduce admissions and improve flow. And the secret ingredient? A clinicia...

Jul 10, 202525 minEp. 163

What Makes Value-Based Care Models Work At Scale with Hamad Husainy

We keep saying we want value-based care. But why do most models still fall short? In this episode, I sat down with Hamad Husainy, a clinician-turned-HealthTech leader at PointClickCare, to explore the hidden reasons value-based systems collapse—and what it actually takes to build one that works. We unpacked why data timing, team collaboration, and cultural transformation—not just more tech—are essential to seamless care. Hamad brought real stories from the field and shared where most leaders mis...

Jul 03, 202524 minEp. 162

Are Your Discharge Plans Actually Working? With Brian Drozdowicz

Ever handed off a patient with a thick discharge packet… only to get a call two days later that they’re back in the ER? That’s not just a clinical failure—it’s a system breakdown. In this episode, I sat down with Brian Drozdowicz from PointClickCare to talk about building tools that actually improve care transitions. Not just more data—but smarter data, delivered at the right time, to the right people. Whether you’re building the next big HealthTech platform or navigating value-based contracts, ...

Jun 25, 202524 minEp. 161

2 Exits, 10M Samples Tracked—Why Investors Still Said No

You'd think a founder who's already exited TWO companies, has partnerships with global giants like Siemens, and technology tracking 10 MILLION medical samples would have investors lined up around the block. You'd be wrong. In today's episode, I break down exactly what went wrong in Javier Cuello's pitch for H+Trace—his medical traceability platform that's solving a $500M problem in healthcare. His hook? Brilliant. "Every day in the U.S., the equivalent of a jumbo jet crashes from preventable med...

Jun 20, 202523 minEp. 160

Why HealthTech Fails After the Pilot - And How To Fix It Now with Jonathan McCoy and Rachel West

Everyone’s excited during the demo. No one’s using it six months later. Most HealthTech founders don’t realize the real problem isn’t adoption. It’s overbuilding before your frontline champions are even heard. This week, I sat down with Jonathan McCoy, founder of vCare, and Rachel West, a nurse and clinical collaborator, to discuss how they co-created a robot assistant—CC—that’s transforming the day-to-day lives of nurses in long-term care. When tech becomes indispensable, you know you’ve nailed...

Jun 11, 202540 minEp. 159

Why Culture, Not Tech, Is Blocking Your Growth with Varsha Chaugai

What if the biggest blocker to your product’s success isn’t the tech—but the fear-filled culture it’s stepping into? That’s exactly what Varsha Chaugai discovered while building Evoke Health, a platform designed to digitize and streamline communication between long-term care facilities and families. Despite building the platform in just five months, the real challenge wasn’t technical—it was cultural. In this episode, we uncover how founders can navigate the invisible resistance of guilt, shame,...

Jun 04, 202540 minEp. 158

Why Data Alone Won’t Save Your Startup with Karen Joswick

Most HealthTech founders collect loads of patient data…But let’s be honest: dashboards don’t change care plans—decisions do. I sat down with Karen Josswick to uncover how HealthTech companies can stop spinning in data loops and start building real post-acute care value. We talked workflow integration, remote care planning, and how to activate the right team talents inside your org and your buyers' orgs. If you're serious about delivering outcomes that healthcare systems value, this episode is yo...

May 28, 202526 minEp. 157

Most Pitches Fail In The First 30 Seconds. Here’s Why

Why Most Startups Fail to Land Investors (Until This Happens) Most healthtech founders don’t fail because of a bad product. They fail because they’re pitching the right idea in the wrong language. This week, we pulled back the curtain on a live coaching session inside our Pitch Perfect Workshop. Here’s what really separates fundable startups from ignored ones 👇 What You’ll Learn in This Episode: ✅ Why the first 30 seconds of your pitch matters more than your metrics ✅ How to align your story to...

May 21, 202521 minEp. 156

Your Tech Isn’t Failing—Your Compliance Strategy Is with Luke O’Brien

Healthcare doesn’t end at the clinic—and Luke O’Brien of Brook.AI knows that better than most. After navigating care for his father’s leukemia, Luke realized just how much support patients and caregivers need after leaving the doctor’s office. In this episode, we unpack how Brook.AI built a wraparound solution combining remote monitoring, 24/7 clinical care teams, EHR integration, and operational support—all without adding weight to providers or clinics. 🔑 Key Talking Points ▶️The personal stor...

May 14, 202525 minEp. 155

Is Your Startup Built on Swiss Cheese? with George Pappas

Many startups overlook hidden vulnerabilities in their pursuit of innovation. In this episode, George Pappas, SVP of Security at Health Catalyst, discusses how healthcare systems inherit security risks through mergers, poor integrations, and neglected IT. When cyberattacks lead to patient deaths, it's not just a technical issue—it’s a leadership failure. This conversation challenges the idea that compliance is enough and offers actionable insights on building a culture of risk ownership from the...

May 07, 202525 minEp. 154

If Patients Can’t Reach You, It’s Not Innovation— It’s Delay with Scott Schweiger

How does a company built on virtual second opinions become a system-wide impact engine? By blending data, empathy, and results—not just tech. In this episode, we explored what it really means to close care gaps—without forcing health systems to adopt yet another "new thing." Scott explained how they plug into existing infrastructures, using a results-based approach that leads to treatment changes in 70% of cases and diagnosis corrections in 25%. From nurse care navigators to global partnerships,...

May 01, 202527 minEp. 153

Women-led. Underestimated. Overdue: Stop Waiting for Your Seat at Their Table

SHOW ME THE MONEY? Not if you're a woman in HealthTech. Less than 2% of VC dollars go to women-led healthcare companies—and even fewer to women’s health solutions. I spoke with Mayra Hurtado, CEO of Prelude Health, who’s scaled her menopause testing startup internationally. But like so many underrepresented founders, she’s still fighting for investor attention, burning time and energy trying to explain her impact to the wrong rooms. Here’s what most founders don’t hear enough: It’s not your pitc...

Apr 25, 202533 minEp. 152

Tech Equity Is the Missing Link in Health Equity with Bevey Miner Ep 151

What if your health tech solution is built on biased data, and you don’t even know it? On this episode, I sat down with Beverly Miner of Consensus Cloud Solutions live from the floor of VIVE to talk about one of the most overlooked drivers of healthcare inequity—unstructured data. From missed medications to tragic delays in care, we walk through what happens when critical patient information is locked in PDFs, never reaches the right provider, and gets left out of the systems we rely on to make ...

Apr 17, 202529 minEp. 151

How to Spot HealthTech Startups That Prevent Costly Readmissions, Ep 150 with Dr. Colin Banas

You built the tech. You raised the funds. But your patient outcomes? Still inconsistent. What if the real problem isn't your product… it's your patient handoff? In this episode, Dr. Colin Banas and I unpack why even the best clinical tools fail if you don’t solve for the “voltage drop” in care transitions. Those invisible gaps lead to readmissions, poor medication adherence, and missed outcomes. Because nothing is more frustrating than knowing your solution works—and watching patients fall throu...

Apr 11, 202524 minEp. 150

Visionary Burnout: Why Your Big Ideas Die in Execution

You’ve got the vision. The mission. The drive. But somehow, deadlines slip, messaging splinters, and your team keeps “missing the point.” Sound familiar? This episode is your blueprint to break the cycle. I sat down with Shawna Smith to dissect a pattern I see all too often in HealthTech founders: visionary brilliance without the bridge to execution. We dug into the real reasons your strategy meetings stall, your marketing fizzles, and your partnerships fall flat—and how to fix it without burnin...

Apr 02, 202540 minEp. 149

E148 | Why Investors Don’t “Get” Your Pitch—And How to Fix It with Heather Caouette

CONFESSION TIME: You’ve got the traction, the tech, the team… So why do investors still walk away confused after your pitch? You’re not alone. In this episode, I sat down with Heather Caouette, a communications strategist who’s worked with high-growth startups and VCs, to unpack what’s really going wrong when brilliant founders can’t get buy-in. Spoiler: it’s not your product. It’s how you're telling the story. 👉 If you’ve ever heard “That’s great, we’ll circle back” and never got the call, thi...

Mar 26, 202528 min

6 Months to 2 Days: Slashing Specialist Wait Times for Healthcare Tech Founders with Chris Cruttenden

Did you know that patients in some healthcare systems wait up to six months just to see a specialist? This isn't just an inconvenience—it's a healthcare crisis affecting millions of patients, leading to poorer outcomes, increased ER visits, and skyrocketing healthcare costs. 🎧 In our latest podcast episode, we dive into how innovative healthcare tech founders are tackling this massive challenge and turning it into a lucrative business opportunity. Our guest shares how his company reduced specia...

Mar 19, 202537 minEp. 147

Mind-Body Connection: Why Your Personal Health Is Your Most Valuable Business Asset with Hannah McKitrick

Did you know that 76% of healthcare tech founders experience burnout while scaling their companies? As leaders in the healthcare tech space generating $2M+ in revenue, focusing on product innovation and market strategy is crucial—but overlooking your personal wellbeing could be the hidden factor preventing your company from scaling effectively. 🎧 In our latest podcast episode with intuitive wellness expert Hannah McKitrick, we explore how the mind-body connection directly impacts your ability t...

Mar 12, 202538 minEp. 146

Why Your Healthcare Tech Solution Fails After Enrollment: The Missing Case Management

Is your healthcare tech solution experiencing high initial adoption but then watching patients drop off? Discover why 70% of remote monitoring platforms fail after enrollment, and learn the critical case management component that could save your $2M+ company from becoming another statistic. In this episode of Health Tech Growth, we dive deep into the "first date" phenomenon in healthcare technology - that exciting initial user engagement that quickly fades without proper clinical integration. Ou...

Mar 05, 202551 minEp. 145

How to Break the 147-Day Sales Cycle for Women-Led Startups

"I'm stuck in my 147th meeting with decision-makers who keep saying 'just one more'..." Sound familiar? In this week's episode, I dive into the hidden barriers facing women-led healthcare innovations and why solutions that could save lives get trapped in procurement purgatory. Episode Highlights: The Hidden Barriers in Women's Health Innovation Less than 3% of venture capital funding goes to women-owned businesses Women-led companies generate 35% higher ROI and 12% higher revenue than male count...

Feb 26, 202525 minEp. 144

Unhooking Employment from Health Insurance: Freeing Up Choice and Access

Do you desire to achieve transformative healthcare changes? How about implementing groundbreaking solutions to achieve that outcome? My special guest is Jason Spacek. Jason Spacek serves as the Vice President at BarkleyOKRP Health Innovations, boasting a robust professional background encompassing over two decades of expertise in the realms of technology, telecommunications, and healthcare. His pivotal role in driving transformative changes within the healthcare sector has been demonstrated thro...

Feb 19, 202528 minEp. 143

Why Patients Wait Weeks for Mental Health

🎙️ What if reducing mental healthcare wait times from days to hours wasn't just possible, but already happening? Just wrapped up an eye-opening conversation with Dr. Tom, a psychiatrist with over 25 years of experience and a key leader at Iris Telehealth, who's making this a reality. From driving six hours each way to see patients to pioneering telehealth solutions that transform access to care, Dr. Tom shares how necessity drove innovation in behavioral healthcare delivery. Here's what we unpa...

Feb 12, 202525 minEp. 142

Scaling Smart: How a Healthcare Leader Built a Thriving EdTech Business

Did you know the healthcare industry will need 1.2 million new nurses by 2025? Yet, the resources to educate them are dwindling. 🎧 In our latest episode, we dive into the journey of Morgan Taylor, a healthcare leader who turned a critical gap in medical education into a thriving EdTech platform—helping thousands of nursing students succeed. What you’ll learn: 🔑 How identifying a systemic gap in healthcare education led to a scalable business opportunity 🔑 The importance of solving one problem...

Feb 05, 202535 minEp. 141

E140 |The Rise of FemTech: Breaking Barrier From Lab To Market

For every dollar invested in women's health, the return is triple - yet millions of women still lack effective solutions for basic health needs. Two femtech founders are changing that equation, and one just secured a game-changing $45,000 award to scale their vision. What you'll learn: 1️⃣ Sustainable Innovation Strategies: How to create products that balance environmental responsibility with clinical effectiveness 2️⃣ Market Validation Techniques: Data-driven approaches to build credibility and...

Jan 29, 202520 min

From Producers to Connectors: How to Match Your Startup Vision with the Right Investors, Pt. 2

Did you know that 97% of healthcare tech investors say "no" to funding opportunities? For founders generating $2M+ or having secured $5M+, this statistic often leads to mismatched pitching strategies and missed connections. 🎧 In our latest podcast episode, we break down how successful healthcare tech companies adapt their approach to different investor personalities and build lasting relationships that lead to funding success. What you'll learn: 🔑 The Investment Matrix: balancing logic and con...

Jan 22, 202535 minEp. 139

From Random Acts to Revenue: Building a 3-Stage Marketing System That Actually Works

Did you know that 97% of potential healthcare tech clients aren't ready to buy right now? For founders generating $2M+, this statistic often leads to scattered marketing efforts and wasted resources. 🎧 In our latest podcast episode, we break down how successful healthcare tech companies build systematic marketing approaches that create predictable revenue without constant tactical shifts. What you'll learn: 🔑 Why most healthcare tech marketing efforts fail and how to fix them 🔑 The three-stag...

Jan 15, 202542 minEp. 138

Finding Your Clear Path: Why Most Healthcare Innovations Struggle to Scale (And How to Fix It)

Ever feel like scaling your business is like driving an ATV through a muddy jungle? 🛻 This week, on the podcast, I shared a personal story from Bali that mirrors the challenges healthcare innovators face every day. From muddy trails to steep climbs, it’s all about finding clarity in chaos. Here’s what we cover: ✅ Why exponential growth (10X) might actually be simpler than small-scale improvements (2X). ✅ Real-world challenges health innovators face when scaling. ✅ Lessons from the ATV trail: mo...

Jan 08, 202533 minEp. 137

Why Healthcare Innovation Must Serve Both Sides of Care

How Top Healthcare Tech Companies Are Doubling Growth Through Caregiver Integration Healthcare tech founders: are you tapping into the $347B caregiver market opportunity? While most companies focus solely on patient solutions, industry leaders are seeing 2-3x faster growth by integrating caregiver support into their strategies. 🎧 In this episode, we sit down with Gil Bashe from FINN Partners and Stacy Harris from Mocingbird to discuss how successful healthcare tech companies are scaling through...

Jan 02, 202533 minEp. 136

Stop Building Features Nobody Wants: How Medical Professionals Create $2M+ Healthcare Solutions

Want to know why some healthcare solutions hit $2M+ while others fade away? The secret lies in starting with clinical experience, not feature lists. 🎧 In our latest episode, two successful healthcare founders share their journeys from clinical insight to market success, proving that real healthcare experience leads to products providers actually want. What you'll learn: 🔑 How clinical observations translate to market opportunities 🔑 Why physician-founders spot problems others miss 🔑 Methods ...

Dec 25, 202423 minEp. 135

The Hidden Bank in Healthcare Tech: Your Subspecialty Expert Network

Most digital health platforms lose users after 5 days - but some achieve 220+ days of consistent engagement. The secret? Smart integration of subspecialty expertise networks. In this episode, we speak with two healthcare tech leaders who've cracked the code on turning medical expertise into sustainable revenue streams while solving critical access problems in healthcare. Trust me, this episode will change how you think about scaling your healthcare tech company! What you'll learn: 🔑 How to achi...

Dec 18, 202426 minEp. 134
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