Special Episode: Gil Horsky - Flora

In this episode of Protein Production Technology International, Gil Horsky, Managing Partner at Flora VC, shares his insights on the evolution of food tech investing. He discusses the shift from hype-driven growth to a more grounded, impact-focused approach, emphasizing the importance of patience, scalability, and cost efficiency in the food and agri-tech space. Gil highlights growing investor interest in digitization, food as medicine, and supply chain resilience, while noting the cooling enthusiasm for alternative proteins and capital-intensive ag-tech. He stresses the need for realistic business models, deep industry understanding, and a strong focus on profitability. Looking ahead, Gil remains optimistic, believing today’s challenges will yield stronger, more resilient companies that can deliver real-world impact.