Nichols Electronics has a monopoly on the ice cream truck music box market. When you hear the familiar sound of ice cream truck music ringing through your neighborhood, chances are extremely high that it’s coming from a box that Mark and Beth Nichols created. For decades, they’ve been in the business of evoking nostalgia and happy memories. Until recently, when it was revealed that one of the most popular songs on their boxes has a dark history. Today on Proof, we tell the story of how one small...
Jan 21, 2021•39 min•Season 6Ep. 6
When you see “not from concentrate” on a carton of OJ, you might assume it’s healthier than other brands. But actually, that’s a relic of a decades-long juice brand battle and deceptive marketing that sold customers the promise of a "balanced breakfast." In fact, the behemoths behind orange juice popularity have constantly shape-shifted and reinvented themselves in order to bring our favorite breakfast juice to the proverbial table. In this episode of Proof, we chronicle Minute Maid and Tropican...
Jan 14, 2021•45 min•Season 6Ep. 5
The color blue doesn’t really occur naturally in food. Think about it: when was the last time you ate something blue? Maybe a piece of candy or an ice pop that was “blue raspberry” flavored. Food marketing teams have steered their companies away from blue labels and blue colored foods (except in a few cases), often citing studies on the psychology of color and perception of taste. But one popular study might not be all it’s cracked up to be. This week we teamed up with Slate’s Decoder Ring podca...
Jan 07, 2021•44 min•Season 6Ep. 4
Our friends at This Old House have a new podcast "Ask This Old House". The show features home enthusiasts around the country, who ask questions about the toughest projects in their homes. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices
Dec 21, 2020•15 min
When Cecilia Hae-Jin Lee and her family moved to America from Korea in the 1980s, they were immersed in a whole new world. New schools, friends, jobs, and new food. None was more remarkable than the salad bar at Sizzler, with its small yellow cubed pieces of cheese and Thousand Island dressing. In this memoir, Cecilia and her siblings recall their first few years in the US, and how food shaped their family’s pursuit of the American Dream. See Privacy Policy at https://art19.com/privacy and Calif...
Dec 17, 2020•33 min•Season 6Ep. 3
Hervé Garnier owns a small vineyard in the tiny French town of Beaumont making wine from hybrid Franco-American grape varieties. But this fruity, floral, rich red wine he makes… is illegal. According to outdated French and EU law, the wine made from these hybrid vines is dangerous, that it induces madness. But they also claim the wine just doesn’t taste good enough to be sanctioned as “French Wine.” Hervé calls these excuses absurdités. For decades, he has fought the restrictions to no avail. So...
Dec 10, 2020•42 min•Season 6Ep. 2
Modern personal injury lawsuits are now considered frivolous, at best. But 66 years before the infamous spilled McDonald’s coffee, May Donoghue drank a ginger beer in Paisley, Scotland and changed personal injury law forever. May, a humble shopkeeper, discovered a snail in her drink and decided to sue. No such lawsuit had ever been won before. She was slandered in the press, and criticized in court, but to the surprise of many, she won. In Proof’s first ever docu-drama episode, we explore the un...
Dec 03, 2020•42 min•Season 6Ep. 1
Illegal wine, food color psychology, a snail in a soda, and an immigrant family's food story. We're back with more of the food stories you love. Tune in for Season 6 of Proof beginning December 3. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 27, 2020•4 min
Our friends at GBH and Antiques Roadshow have a new podcast called Detours, where you'll get some insider info on objects you've never seen before, and why. We're excited to share their first episode with you: The Hardest Fact I Ever Checked. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 23, 2020•38 min
The Trader Joe's subreddit is a place for friendly conversation and helpful tips for how to use Trader Joe's products. But what happened when a villain caused trouble in the online community? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 12, 2020•16 min
Becky Krystal of The Washington Post joins Bridget to talk about what Thanksgiving has looked like in the past during times of crises like the World Wars, economic disasters, and more. Read Becky's article The Washington Post. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 05, 2020•22 min•Season 5Ep. 7
Our friends at Food52 have a great new podcast about the uncut gems of their weekly "Genius Recipes" column and video series. Bridget talks with host Kristen Miglore before playing an episode of the show. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 31, 2020•28 min
Bridget speaks with Dr. Danielle Reed from the Monell Chemical Senses Center about the genetics of taste perception. To learn more about the Monell Center’s research, visit monell.org. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 29, 2020•16 min
Ashley Lecker, Author of the Serial Killer Cookbook, joins Bridget to talk about Famous Death Row Meals. Warning: this episode may not be suitable for children. You can purchase Ashley's book here: https://ulyssespress.com/books/the-serial-killer-cookbook/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 22, 2020•13 min
In this special episode of Proof, Bridget Lancaster talks with America’s Test Kitchen Executive Editor Elle Simone Scott about Elle’s new podcast, The Walk-In. Then, food historian Dr. Jessica B. Harris steps into The Walk-In with Elle. Food historian, author, and educator Dr. Jessica B. Harris gives Elle advice only an Auntie can. They talk about growing up as an only child, the magic of HBCUs, and how the pandemic has changed Dr. Harris' perspective. See Privacy Policy at https://art19.com/pri...
Oct 01, 2020•57 min•Ep. 1
A new branch of crime has emerged in central California under cover of mass almond groves: the theft of beehives. Why? Because they’re really valuable. The American honey economy has crashed, leading beekeepers to find other sources of income for their bees. The burgeoning US Almond industry was just the key. But it's a dangerous gig for the bees, making their hive rental fees steep and a perfect target for organized crime. See Privacy Policy at https://art19.com/privacy and California Privacy N...
Sep 24, 2020•38 min•Season 5Ep. 6
After Martin Luther King, Jr.’s assassination in 1968, Civil Rights leaders, fast food corporations, and the Nixon administration began an unlikely collaboration: to promote “Black Capitalism” in the fast food industry. The idea was this: promoting Black franchise business ownership in Black neighborhoods could improve the quality of Black life in America. Brady Keys was the king of Nixon’s Black capitalism. He received upwards of 9 million dollars in federal money to develop his fast food franc...
Sep 18, 2020•50 min•Season 5Ep. 5
Historian/Fast-food Detective Marcia Chatelain is our guide as we explore the cases of American fast food franchises that once were, until they vanished without a trace. The Mid-century was the height of fast-food franchising: McDonalds, KFC, White Castle. But what about the chains that didn’t survive? From pyramid schemes and copycats to acquisitions and fish wars, we explore the culprits in the cases of the disappearing franchise. See Privacy Policy at https://art19.com/privacy and California ...
Sep 10, 2020•47 min•Season 5Ep. 4
Dr. Yamei Kin was orphaned by her parents at a young age, and adopted by missionaries. She became one of the first Chinese women to receive a medical degree. In the 1910s, the USDA hired Dr. Kin to research high-protein foods in light of World War I shortages. But she was never able to position tofu as a respectable ingredient in the American diet. Why wasn’t the West ready for Tofu? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not...
Sep 03, 2020•53 min•Season 5Ep. 3
A collaboration with Business Insider’s Brought To You By. In this three-part story, we tell the history of the Biscuit Wars of the early 1900s. Then, we learn of one woman’s relationship with Oreos as an expression of rebellion to her Jewish roots’ Kosher rules. Lastly, we also uncover the real story behind Mr. Oreo, the man who somehow got credit for inventing the current Oreo cream filling. Read Marjorie Ingall's essay about the Oreo Stella Parks, BraveTart: Iconic American Desserts Read from...
Aug 27, 2020•45 min•Season 5Ep. 2
In John Birdsall’s 2014 article, "America, Your Food is so Gay," he describes a particularly indulgent cheese burger as "unflinchingly queer." For reporter Chad Chenail, this sparked a journey of self-discovery through queer theory, all in an attempt to answer the question: What is the Queerest food? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 20, 2020•51 min•Season 5Ep. 1
Queer food, beehive theft, Nixon-sponsored fast food, and searching for Mr. Oreo. We're back with more of the food stories you love. Tune in for Season 5 of Proof beginning August 20. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 06, 2020•4 min
According to cocktail expert Dan Zucarello, the basic Daiquiri might be the queen of all cocktails. Learn these cocktail fundamentals, and your summer will be filled with delicious drinks. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 30, 2020•16 min
Some new wines and spirits are being created in the lab, not the cask. Using flavor technology, companies are able to replicate artisan wines and spirits at a fraction of the price. But, is there art in that too? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 23, 2020•23 min
Creating a sourdough starter can be difficult during a pandemic. Sourdough Guru, Andrew Janjigian is here to help. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 16, 2020•18 min
Science Diction host Johanna Mayer joins Bridget to talk about the history of Umami and MSG. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 09, 2020•15 min
While we work on our next season, here's another podcast to check out: Brought To You By from Business Insider. Jack Daniel’s is the top-selling whiskey in the world. For more than 150 years, it’s been made using time-honored methods that go back to when Jack Daniel made the whiskey himself. (Yes, he was a real person.) But who taught “Mr. Jack” how to make that whiskey? Nearest Green, a formerly enslaved man. Unlike Jack Daniel, though, most people don’t know his name, so one woman has made it ...
Jun 04, 2020•37 min
The restaurant industry has been especially hard hit by the COVID-19 pandemic. 8 million restaurant jobs have disappeared around the country and some are projecting $80 billion in lost revenue in March and April alone. But behind the numbers and headlines are real people. This is the story of one family, struggling to save their bagel cafe in Boston. Take our Season 4 survey! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my...
May 28, 2020•50 min•Season 4Ep. 8
In 1947, the Peek Freans bakery of Bermondsey made a beautiful royal wedding cake for Queen Elizabeth’s nuptials to Phillip, the Duke of Edinburgh. It was a showstopper: 6 feet tall, 6 tiers, and covered in beautiful white royal icing and exquisite decorations. The Peek Freans bakers were so proud of the cake, that they immediately made a replica, which sat on display for decades. Queen Elizabeth’s replica wedding cake would end up in a museum. Until one day in 2015, when it was destroyed by van...
May 21, 2020•45 min•Season 4Ep. 7
For competitive chili cooks, the ultimate accomplishment is taking home first prize at the Original Terlingua International Frank X. Tolbert-Wick Fowler Memorial Championship Chili Cook-off. The Terlingua chili cooks are a tight-knit group. And in 2003, they were suspicious of newcomer Don Eastep. And it turns out, they were right to be. Because Don didn’t cook chili at that cook-off. Instead, he turned in a cup of chili to the judges, filled with samples of everyone else’s chili mixed together....
May 14, 2020•49 min•Season 4Ep. 6
