PromoKitchen Podcast #7 – Dana Zezzo

In this episode, Bobby Lehew and Dana Zezzo meet for an early morning chat at the ASI Power Summit. (Tim Andrews even makes a cameo appearance as a photographer). A fast-paced, rich conversation on a myriad of topics, including: The law of reciprocity and the power of giving away your secrets, Zezzo’s Three Levels of Marketing, national account advice, powerful advice for beginning suppliers, using your competition to establish benchmarks for yourself, giving back to your industry, the paradigm shift and risk of publishing thought leadership for an industry.