Over the last 17 years, I've built an eight figure business and I've built a multiple seven figure business. I have made a ton of mistakes that cost me a lot of time, energy, and money, and I've also created incredible systems, strategies, unique things that have made me more money faster than other people.
I even thought was possible and this is the benefit of listening to the show and investing in any of my programs and courses is because I tell you what to avoid and what to focus on in order for you to close the gap, in order for you to make that bag faster and easier with less stress so that it costs you less.
And I'm going to break down and I've not done done this before, exactly what I would do if I had to start literally from ground zero today with all of the data and information and experiences I've had that I know now. What up, my people, my posse, my fellow crazies? It's your host Tiffany Carter And this is the show that is going to help you grow your business, your bank account, that big beautiful brain of yours, your abundance, your relationships, and everything in between.
I need to start out this episode by number one, giving you a personal update on the Los Angeles fires here and share something that I know you guys are going through no matter where you are in the world and especially those of you who have a lot of a client base or audience that's in the Los Angeles area because you give a shit because you're an empath because you're a heart based entrepreneur it can feel really awkward, disconnected, inappropriate, wrong to operate your business.
Do your launch, share your offer, invite people to your retreat, talk about your jewelry line when you see one of the most famous cities in the world and a big, big city. Literally be burning to ash and I want to address this as a business owner, as someone who is literally living in it right now.
You know, this is my home, these are my people, and while I was raised in Chicago, L. A. is what saved me, you know, and as much as people like to shit on this city and talk about how it's filled with fake people and, you know, oh, it's all rich people, that is, that's not true, it's just not true.
Okay, and whatever city you live in or country you live in all over the world, there are lots of stereotypes, there's lots of misinformation, and LA gets a lot of flack just simply because it's a high tourist destination and because of the whole Hollywood thing. But to see your actual, like, city and your home, even if you didn't lose your home, that would be even unimaginable. And I have Many people that I know do not have their home, or it's like their parents home, the home they grew up in.
It is devastating, and I just want to acknowledge that I know so many of you who might not be here, might not even know anyone outside of me who is here.
It's bringing up a lot of stuff, understandably, because if this can happen in Los Angeles, a major city that's supposed to have a gazillion dollars of resources, a city that is known, a state that is known for exorbitantly high taxes that we pay to live here, and there aren't enough resources to even somewhat properly, even below average handle a major disaster, well then none of us are safe.
And I know You are spinning in that fight flight or freeze and I just want to acknowledge that and have you acknowledge That it's okay that you feel that way. I don't want you doing the Toxic gratitude thing to yourself of well, I didn't lose my home and I don't live there And I have you know a safe place to be so I don't get to feel this way Yes, you do and I want you to acknowledge your feelings.
And the other thing I want you to do is work You for your business and show up for your audience and show up for your clients and show up for your people. We need you to make money. The more money you make, the more people that you can help.
And I absolutely understand how it feels when you're like, this seems so wrong to even post my normal content because a lot of my content is silly or a lot of my content is talking about like, You know, no one needs like, you know, another like yoga set and like talking about fat loss right now feels, really wrong or even like making money, that even feels wrong.
And I get that and what I want to share with you before we get in to the episode where I'm breaking down about how I would start my business today from nothing. I shared over on Instagram at project me with Tiffany and then I'm also at tick tock at project me with Tiffany. I shared a do's and don'ts list of what you can do to appropriately show up for your business and still be doing launches and still be selling things and still be marketing. You're just doing it with a level of sensitivity.
And you're going to hear right now in this episode, I live here. And I am still sharing my offers because I need to pay the people who work for me. And like I just said, there is a reason why I'm able to donate endless amounts of supplies to the animal shelters. There's a reason that I am able to access cash to help people. And that is because of me having these businesses.
And being able to do this work and have option level income, which is what I teach all of you to do Because it feels so good when you say, you know what i'm here i'm capable I can offer and be of service to people who need help, really when you peel it all back Yeah, we make money so that we can have nice things and trips and homes and experiences in life But when you can give back to your community, to people in need on a big level.
Let me tell you, it's a full body chills, humbling, and God level moment. Because if we weren't here supporting each other, let me tell you. The government's not doing it. Now, I'm not talking about our firefighters, our police officers, these public servants that are on the ground, but if it wasn't for us supporting one another and the donations from all the people from all over, this would be a major problem, as it would in the Carolinas, in Puerto Rico.
in Israel and the countless areas that have had horrible things happen. So I want to remind you of that when you're feeling guilty or frozen or feel like, oof, that's kind of risky for me to show up and share my offers because I, I don't want to be that person. It's just a matter of how you're doing it. Okay. And with that being said, my exclusive two month private business coaching program applications are open for a very short period of time.
Once I go into launch mode for my signature program, selling with soul, which is happening around like the first week of March, I do not take any Any private clients as it is, I only take four at a time right now. So my point in saying this is don't procrastinate. If you know that you're done messing around in 2025, you want to cut the time and energy and even money out from guessing.
Trial and error toe dipping over here and you want to make sure you have a true customized plan where your offers are being crafted so that people are eager and excited to buy them instead of them just being an option. You will learn skills with me that will pay off for the rest of your life. Two of the highest income generating skills you will learn is profitable content creation. This isn't just, posts that you put on Instagram.
I'm talking short form video, long form video, emails, the messaging around your offer, utilizing my emotional based sales techniques that I'm famous for so that you can connect and convey and not convince But compel your ideal client to buy from you on repeat That is what we do inside my private program and because it's customized To you your business your industry your ideal client.
Obviously you shave off a ton of time versus going into some kind of a group program or a self paced course which are also great But you are not getting that customized approach So if you're at that point where you're like enough's enough already. I need to do this thing. I need the holy grail and you Feel safe with me and you appreciate my direct coaching style, then you need to apply. The application link is in the show notes here.
So all you have to do is swipe up, whether you're listening on Apple Podcasts, Spotify, Amazon Music, iHeartRadio. It's in the description here on YouTube on Project Me TV. This is not in my link in bio. This is the only place to get it. And I may be sending out a couple emails to you guys that will have the link in it. So make sure you do that. This is the way that I know for sure.
This is going to be a great fit because it's not a good look on me if I take someone just for the money and I don't think they're going to get the results. That's not what we're after here, okay? Like, I have far too many applications where I would even be tempted to do that. I just ask you, please do not apply unless you're dead ass about doing it, okay? Don't do it as a look see loo. I don't want to hear any, any stuff about like, oh, well, now's not the time. Like, you have to be.
Truly at a point where you're like I have to prioritize this. I'm committing to this in 2025 And i'm willing to do whatever it takes And keep in mind and this goes with what i'm sharing with you in today's episode Doing what it takes Does not mean grinding yourself into the ground and working 12 hours a day. That is the opposite of what I teach you. You know, I'm all about making more and working less. I need dedicated focused time of let's say two to three hours a day. Five days a week.
And if you're not willing to give that to grow your business, to start your business, to scale your business, no matter where you're at, because I work with people starting from zero, or you're wanting to scale into the eight figures, okay, it's the same application that you use. But if you're not willing to dedicate focused time on income generating activities, then I, then you're not a good fit for any of my programs.
Okay, like Yes, you are going to have to work, but you're not going to work for the sake of working and wasting your time. Likely that's what you're doing now, which is making you feel frustrated, even resentful towards your business. And we are not about that life over here. So you know where to get that. The other thing that I'm doing for the Los Angeles wildfires is for every single five star written review on apple podcasts of the show. I am personally donating 100 to the efforts.
I will share publicly where that is going. I will create a chart. I'm sure there's some kind of an app for that that I can show. There are so many areas to donate and some places actually. are maxed out on donations. So that's why I'm not giving an exact charity right now. But I am going to be donating specifically to an animal organization or charity. There are thousands of displaced animals and injured animals.
And this is including people's home pets, but also wildlife and those surgeries as you can imagine. We're are very expensive and now we don't have enough veterinary surgeons to do those procedures. So they're having to pay to bring in other surgeons from other areas. So that's what I'm looking at and I'll make sure it's vetted. So 100 for every five star written review on Apple podcasts.
If you don't listen on Apple podcasts, then I would appreciate if you can take a screenshot of this episode, tap the five stars on Spotify. Take a screenshot on Project Me TV with YouTube and share it on your Instagram and Facebook stories. Share it on TikTok so that other people who have access to Apple who are able and so choose to leave a written review of the show do so so we can get the donation amount up. You don't have to do anything. You can be in your pajamas.
You could be taking a poop and do this and contribute in your own way because I know how helpless it feels when you're watching all this destruction and you don't know what to do. So I wanted to be able to give you something as my compassionate listeners that you can do to help support the show but also support all of the people and animals that are in need right now. All right, let's get into it. exactly what I would do if I was starting all over again, right?
I was starting from nothing with the knowledge that I have now over 17 years in entrepreneurship. Okay. And that's a lot of time. I'm like, how did this happen? This is crazy how fast time goes by. And when you're in it, man, it can seem like you're really slogging away, especially in the beginning. And then pretty soon you look up, it's been five years and 10 years. And that's. That's why I tell you guys, don't keep kicking that can down the road because I know a lot of you have done that.
And then now another year has gone by and you're nowhere near where you want to be. So that would be the first thing is I started in corporate. I was a TV newscaster at NBC and CBS. And then I left that and went into the world of corporate sales in the pharmaceutical world and climbed the ranks in that from being a sales rep, to being a national trainer, to being a manager, to being a national sales director, until I kept hitting this proverbial glass ceiling, especially as a woman.
It ain't gonna happen. Okay. And that industry is kind of still the same. It is really run by a lot of old white men and it's like a good old boys club and there's not many spots in the like executive suite, so to speak, in that environment. And that's where the real money is. It's top heavy. And so I just kept hitting my head on the glass ceiling and I'm like, this is insane. Right. And one of my.
Clients were all my clients were doctors and he is one of those rare doctors that is also very like business savvy as well as a good medical doctor. He's a pretty famous dermatologist and I remember we were out to lunch and he said, Why don't you just do your own thing? He's like, and instead of putting all of your risk and your livelihood and your future in the hands of something that you have zero control over, like waiting for someone to bestow you, you know, a promotion.
And I was like, well, what the hell would I do? Like, what is it that I would even do for a business? And he's like, what you're already doing for all of us for free. And I, I literally didn't even dawn on me and I go, what do you mean? And he's like, you come in and help us with our marketing in order to bring in more patients. Like you've been helping us with social media and doing digital marketing and all of this.
And you do it as a form, I know why you do it, it's a form of value add, rapport building, and obviously the more patients that we have, the more patients that will be on the medication, so to speak, that you promote. And he's like, but you're making like a penny on, on the dollar. And I go, you really think that people Would pay me for that like that service now keep in mind when I'm saying this because it's going to sound to you now Like well, of course tiffany not back then honey.
This was not normal. This was weird This was a long time ago. This was before instagram. All right, like that was not a thing And I was a very early adopter Facebook and in more specifically Facebook ads. So I actually knew how those worked. There weren't many people who knew how to work those. And I had a lot of proof on how those worked. Plus from being a former, TV journalist, you know that I went to school for, like I knew the art of communication, taking complex topics, making them simple.
I knew how to write in that way from my prior training and my skills. So exactly what I teach you guys to do is leverage your existing skill set and it Make a list.
Okay, you guys are gonna do this even if you already have a business I want you to do this because you'll find another offering in there or another stream of income That you can easily do that is not a bunch of work because you already have the damn skill set So make a list of skill sets that you've learned, maybe it's from college, it could have even been from an internship. It could be skills that you need to like brush up on that are from fucking 30 years ago, for all I care.
And nothing is off limits. Okay?
Like my friend Rachel from high school, who's one of the first early guests on the podcast, like, She makes a lot of coin baking like she just did a Lululemon event All right, like she makes some serious coin off of her banana bread and it's like so nothing's off limits So I want you to put down not just like talents but like skills things you have a knack for so some stuff that I know you wouldn't think of are like you are someone where all people come and share their stuff
with you because you feel safe to them. You're a good listener. You're a great space holder. That shit needs to be on there. That's highly valuable. Maybe you're someone who's a good mediator. Maybe people come to you and your family if like two people are fighting or people in your friend group and you're very diplomatic with how you handle stuff like that. Or maybe you have experience because you were in HR and the corporate world. So I want you to look at all your shit.
And Then what you're going to do is circle on the piece of paper on the whiteboard. Okay, I want this shit in writing. You're going to circle the skills, the talents, the passions, the things you just have a natural knack for. Circle the ones that you actually like. kind of get off on doing the most. You know, you take a lot of pride in, it's fun for you, it's no effort to you, it can be neutral even to you, where it maybe it doesn't like delight you, but it also doesn't drain you.
Any of the things you have on there that drain you, because a lot of us have shit that we're good at, that is draining, that we don't like doing, okay? And a lot of us have gotten caught up in that, especially from like the corporate world, or even new entrepreneurs a lot of time get caught up in that because we end up doing things that we know can make money but then we end up fucking hating doing it and then you resent your business and then everything is hard and this is not good.
Okay, so the things that truly drain you those they can stay on the list but you are not circling them. So in this conversation with this doctor slash week, I mean, truly like a mentor, an early mentor of mine that I didn't realize was mentoring me. And I'm very grateful for, I literally did not think, Oh, I am doing a service that I'm not being paid by my company that employs me. And I'm doing it as a value add for building rapport.
Just like he said, like there is a benefit and a payoff for me. And it's why I still have a lot of these relationships to this day. And I have an, I have an outstanding relationship, and reputation in the pharmaceutical and medical world. Because of all of the sweat equity and genuine time that I put in and I help people raise their bottom line in their business Okay, like who's not gonna like me and I did it for free So I was like, God, you think people would pay me for that though?
You know, like, of course, they're going to like have me do it for free. But like when you ask people for money and I go, plus I've been doing it for free for so many of these accounts and these doctors, it's like, are they gonna like be pissed off or offended or feel like I was using them?
When I go and say, hey, I am now creating a side business where I'm offering this as a service and I see this as a need, but obviously to do this and to do it on a high level that gets even better results for you, I have to charge for it. And I was like, I was worried that I was gonna like upset these people or that they would report me to my company or that they would like not let me into their office anymore. And he said to me, there's only one way to find out.
And he sat there and stared at me and looking back, I'm laughing. He sat there and stared at me and I and said nothing after that. And it was this really awkward silence at that time. And for quite a, quite frankly, many years, I had a hard time personally and professionally with silence. I, it made me anxious. So I always like felt like I had to fill that dead space. And now silence is, truly, one of the most important skills that I teach inside selling with soul, inside selling.
And I'm not even saying like it in a manipulative way. It is to do it in a genuine way. Most of you need to shut the fuck up more often, but I digress. So he was looking at me like that because he was waiting for me to ask him for me to pitch him. He's in front of me. This is someone who trusts me. This is someone who wanted my suggestion, you know, wanted my, success. He, he's the one who gave me the suggestion.
So my other point in telling you, and you need to make a list, is you have people in your life that are right in front of you that because you've just not been thinking this way and your brain has been focused on something else that they are They would be excited and eager to work with you or to give you a referral or to give you an opportunity in this area of your life. And I need you to start making a list of these people.
They're not gonna necessarily all come up and pop up into your mind at once, but you have them. And don't underestimate anyone, like people wanna help people, okay? Like good people do. And I finally. said it clicked, thankfully, before I left that, that lunch that we were at.
And I said, okay, let me ask you this, you know, with what I do and you've seen proof that it works, you know, on some level in being able to market your practice and getting in more like cash you know, cash based business, right, where you're getting elective procedures, aesthetic procedures, you're getting the type of patients that really help grow your practice and your name is getting out there even more, I for sure could do this at a grander scale, but obviously
I would have to charge you for that. And what is a dollar amount that you would feel, is fair and reasonable for that? Now, I felt like I could ask him at that point in that way, because I trusted him. Okay. I would never teach you guys to go around to, potential clients or customers. What do you think is fair and reasonable? You know, because if you don't know the person and they're not vetted, they could give you some low ball kind of a number, right?
I'm trying to think of what he said and keep in mind this is a long time ago and he, I feel like he said 3, 500 a month. I was shooketh. 3, 500 a month? My base pay at the most, I think my base pay was five grand a month, like take home, was like five grand a month, I believe. It might have been like 5, 400. And I was like, okay. And I said, I could do something with that.
And I said, and he goes, well, you know, put together like a proposal for me because keep in mind, this is like business to business. Okay. This is a different type of, an industry than doing coaching. All right. So I just want to be clear on that. This is more of an agency model. Like if you have a website agency, a PR agency, a digital marketing agency. All right. So Keep that in mind. Don't take everything I'm saying here literally unless I tell you to. And so he had a gave me a great base.
So that's another thing you can do, right? What I would have done going back is I would have asked maybe a few more people that I trusted that I knew weren't angling, you know, to lowball me what they felt was fair and reasonable in order to have this service that was going to yield them X result. Okay. And that at least gives you a gauge and a range and a palette for what your ideal client would pay to have this solution, to have this problem solved, to get this result.
And you would have some kind of an idea in there, especially if you are in. An industry that's pretty new or it's nuanced or there's a unique part of it. You're kinda not really sure what to charge and you can always raise your prices. What I don't want you to do is start too low. Thank God I had him because then my baseline offer at that time, which is still crazy when I say it, it was still very low. I was 3, 500 a month. You know, it's like, okay.
Thankfully, he didn't tell me 1, 500 because I would have charged that. So when it comes to pricing, when you're starting, I know that there's people who will disagree with me, who give you crazy numbers, 10, 000 a month, 25, 000 a month. It's like, hold your horses. If you're newer in business, And you are needing to get a client roster and you're needing to get going. I don't want you to low ball yourself either, but to make a shit ton of money, you do not need to charge egregious prices.
My private coaching program, every single person, I'd say 99 percent of people who apply and we get on an application call, they are shook that, I am not five times as much. Okay. I ain't cheap, but a lot of people who have much fewer receipts than me, much fewer experience than me, they charge 50, 000, 75, 000, a hundred thousand dollars to work with them privately. And I'm not knocking on these people. That's their choice.
But my business model and how I teach is, yes, you do have to pay a higher price tag. Okay. To get customized work with me, right? You're getting my time, my energy. That's the highest level way to work with me. But like even on my group coaching offers or even in my posse membership, that's 3. 33 a day. That's insane. You're getting a group coaching membership with weekly live trainings for 3. 33 a day, and then if you choose the annual option, it's 2 a day, because you get two months for free.
Unheard of, and many people think that sounds insane, but it's not. Insane when you have multiple income streams when you have money coming from this program money coming from this offer This doesn't mean you need to have a ton of different offers. So that goes to my next point focus on one or two offers when you are starting and don't sit there and go Oh, it's been like a month and i'm not getting like a bunch of people buying this I need to create a new offer. That is not the solution.
That is not what you need to do You If your shit isn't selling, it's because your messaging is off, your marketing is off, how you are conveying and communicating your offer, and what transformation your offer provides, what, results your offer helps people get to. And has to like emotionally connect on some level of depth to your ideal client if it's not doing that That's why it's not selling.
So when I have people from all different industries coming to me at Project Me or if I have big businesses, I'm talking multi billion dollar brands that hire my other company, TLC Enterprises, as a consultant. Their reason their body soap, the reason their tire line isn't selling like they want isn't because the product sucks, okay?
It is because the messaging, the marketing, is not hitting someone right between the eyes and in the heart at the same time, where they have the reaction of, I need that now, I want that now, or when I do have this immediate need, this is who I'm referring people to and this is who I'm buying from. And that's what you need to focus on more. So I would rather you have even one fucking offer. Starting with a service based offer or an offer that's tangible, right?
You pay me this and you get a website. You pay me this and you get consulting. You pay me this and I do a workout, you know, customized workout plan for you. You pay me this and you get this. When you're starting out, that is going to be the fastest way to get clients and cash when it's something. Where it's, you make it very clear and tangible of what you're solving. So you are giving, in a sense more time and energy for money in the beginning and be okay with that. Okay?
'cause it only gets better from there. But in the beginning, yes, you need fresh cash coming in your business or you don't have a business, you have a job, a time and energy sucking hobby, and we're not gonna do that. So I. Learned though to have boundaries around clients. That was one of my biggest lessons in the beginning. It's so tempting to take on as many people who would pay me 3, 500 a month. I only have so much energy and bandwidth in a day and they want Tiffany, right?
Like I, Did end up hiring like tech people to help me with the ads and you know, you can hire people, but ultimately when you are the founder of your business and they're spending money, you know, it's not like they're, they're buying like a 25 necklace online. Like they're spending like concrete money on something that's important to them. They want to see you, right? That's not uncommon.
In business when you scale to a certain point sure, you know I can do a separate episode on that if you want that so dm me on instagram at project me with tiffany If you're wanting an episode on now what I would do Right to go from thousandaire to multi millionaire like what would I do to truly scale? I'm happy to do an episode on that for you because it's a it's a different nuance All right to go from zero to about 25 to 27 thousand dollars a month.
It's actually Really simple and straightforward, which is exactly what I teach in my two month private business coaching program. Now, you want to go from twenty, like three hundred thousand dollars a year to a million to multi millions? That is a more nuanced strategy. And you use the same application to apply for that, but we have to go in stages. Phase 1 is getting you to a consistent 000 a month, and then we can go from there.
And that's why this episode might seem very simple to you, if some of you listening, which I presume you are, you're already at that point, and you want to go to the millions, right? Like, that is, A different strategy, right?
so Going back to your offer have one main offer And you can also have options under that offer like package levels under that offer But really the main offer is helping people with the thing that is their biggest struggle their biggest pain point the transformation They want so badly. That's what you want to go for first, because that is the most compelling and that is going to have people be the most enticed to sign up and buy the thing.
And therefore, bottom line, it's going to be the easiest for you to sell. So now you're going to create A list when you're looking at your skills, passions and talents, right? And all those things. And then you have your list of, you know, people that you feel could help you would potentially want to buy from you that would refer you. You have that list going. Now you're going to have this third list on it. Utilizing those skills, passions, and talents that I circled, what offers could I create?
What services could I create? What digital products could I create? Or physical products could I create that I know would solve a problem for people that is a problem for a good amount of people. It doesn't have to be a problem for the masses. It can be a nuanced problem for a select group of people. That's all what niching is. Okay. It's a nuance, you know, versus you going, I'm going to help people lose, lose fat. That is an industry. That's a vibe. I would suggest you get more specific, okay?
And some of you get a rash when you hear the word niche or niche, right? You get this rash, you my multi passionates. It's more about being specific, especially when you're starting because I was successful faster and I was able to leave my corporate job in six months. It wasn't because I have all this business acumen. I did not. I did not go, I, I absolutely didn't. It wasn't because I'm super book smart. I am not. I am not an organized person. I'm not a tech person.
It was because I stayed in my wheelhouse, or as some people say, zone of genius. I went after something that I was already good at that I enjoyed doing. Was it my passion? No, but I enjoyed like the strategy of it. I enjoyed the intellectual part. I enjoyed helping people and having really like satisfied customers and helping them make money. Like I really did enjoy that. And I do enjoy that still to this day. And did I want to offer this service forever and ever and ever?
I didn't even think about that what I was more concerned with is I'm using a talent.
I have something that i've worked on i've grown into some of it comes easily to me Some of it only comes easily because i've done so much training and work on it and now i'm monetizing off it But one of the mistakes I made is I then got to a point where it was like, Oh my God, in order for me to make more money and scale this thing, I can only take more clients, but I don't have any more bandwidth for those clients.
And that's that when I kept, when I hit that point, that's when I would raise my prices. But going back to this niching thing, this specialty thing, why I was able to quit that corporate job and match my base salary In six months with me operating conservatively mind you is because I stayed in an industry that I knew I know the medical world. I know the pharmaceutical world. I know doctors. I know how they think I know the challenges in the industry. I know the compliance issues.
I know the verbiage. I know what they can do, what they can't do. I know the box I have to work in. I know the personality, the various personality types. Okay. So I would rather you, when you start go after an audience, go after a specific type of person you already have a lot of experience in. And fun fact, Oftentimes, your ideal client is a version of you.
So if you're like, God, I don't know what that is because my current job in corporate or what I'm doing now, take a look at you and who you are, who you were, or your friend group, people who tend to come to you and ask you for advice. I would stay in what you know, because when you know, your ideal client psychologically and you understand them on an emotional IQ level, not just on some intellectual demographic level, you will absolutely be able to convert them into clients much faster.
And that is a big part of why that business is still successful to this day and why it was so successful off the bat. is I went with the people who I already know and I, I mean, I didn't know what I was doing, but I had an idea of how to approach them because I've approached them in a different area in my life in the corporate world.
I want to touch on the hiring thing because I know a lot of you are at that point and I don't want to go too heavily and deep in this episode where you get overwhelmed. So you can also give me feedback on that. You know, I, I'm trying to be careful to go too far with it. But obviously, We go into the weeds and doing all of this and working with me privately in my two month business coaching program. And that application link is in the show notes or in the description on YouTube.
And you can just swipe up for those show notes. Okay. And apply. Once those spots are full, they are going to be full for quite some time. So, if you know this is something that you for sure want to do, need to do, and you're done messing around, don't procrastinate on it, okay?
So answering the question on When to hire who to hire I know you hear a lot of information on there on hire before you're ready and You know grow into the people that you hire find a way to pay them and you know There's there's stuff that's all over the place I am sharing with you from my personal proven experience with the receipts that I show regularly to you Especially over on instagram at project me with tiffany.
Okay And with the over 150 000 people that i've coached worldwide You I, I know what works, okay? And I'm just gonna tell you, cause that's the whole point of you listening here, okay? Is to cut out the crap.
I don't feel hiring before you're ready is a good plan when you are one, In the early phases of your business, and you're not making 25 to 27, 000 consistently a month, you need to know that you can pay that person without going into a scarcity spiral, without it being like, Okay, I'm hiring this person, and I'm like, barely going to be able to pay them.
And then you get into this money noise, is Dance and it becomes a whole crazy thing and then you end up repelling clients and it's not cute All right, so you can hire before You are in a immediate need Once you have additional revenue coming into your business Okay, and that doesn't happen until you're at a different point So i'm at a point now Where I am always hiring And you may have heard that phrase always be hiring. I am but I'm at that point now. Okay, even up to 50 grand a month.
I wasn't even at the point of going always be hiring. I find someone or someone approaches me that I know without a doubt is going to get me an incredible return on investment by me hiring them and they're not a liability.
Right, they're an asset to the business and I feel like I have proof my gut tells me They have a very important lucrative skill set They're going to give me my time back energy back or bring and or bring money into the business I'm gonna find a fucking way to pay you Okay, so that's if you're further on. In the beginning, what I don't want you to do, be very cautious in hiring friends and family. I did this a lot in the beginning because these were people I trusted and felt safe with.
I did this with friends and you know who the people were who ended up stealing from me out of all these years of doing this? I mean, I've had people I didn't know that I hired that stole from me. And, Yeah, but the people who stole from me like true like embezzling stole for me are people who I trusted people who've earned my trust. I would also hire people because I liked them, felt comfortable and safe with them, but they didn't necessarily have the full skill set.
And I was like, Oh, they can learn the skill set. Some things can't be taught. You know what I'm saying? So just be cautious of that. I know a lot of you say things like, Oh, my husband can work on the business. Or what about my cousin? You have that, then they might be a great fit. But I want you to assess them as though it's someone that you don't know. Like have a real honest assessment.
And I would highly recommend you working with someone like me as a coach, or if you have a trusted mentor, that's unbiased, someone who can give you true, honest feedback on this person.
And if this is really a great fit, Or if you're just doing it because you out of the goodness of your heart and you're wanting to help someone out It doesn't typically end well, and i'm not saying this is like a black or white thing It can end well, but more often than not it doesn't I would make sure When you're hiring you're very clear on what you're wanting that person to do What are the tasks you want them to do? and What are you going to get out of out of having someone else do those tasks?
Are you going to get additional revenue in your business? Are you going to get time and energy back because they're doing the tasks? And then I would ask you this, what are you planning to do with that? time and energy you've gotten back. Are you going to then focus on more income generating activities? Are you going to end up being able to take better care of yourself, which is going to make you a better leader and a better, practitioner of whatever it is that you do?
I just want you to go into it clearly and not like, I just need to hire a VA. Oh, I just need to hire, a high ticket closer. I just need to do this.
Well, pause and take a moment and get really clear about it because you will waste so much time hiring someone that it's not clear to them what you want them to do and it's not really clear to you and then they won't really be working to their full potential because they don't know what the hell's going on and then you'll be resentful and it and it doesn't work and it ends up costing you a lot of money.
The thing that I want to end on that I have had this conversation More times than not since starting Project Me with Tiffany Carter at the Business Coaching Academy and podcast. And it's a problem in the online space. You know all these people who are like, I had another 100, 000 week and I made 4, 000, 000 in one year and you're You see a lot of that content and I can't vouch for a lot of these people.
The problem this has caused with business owners who don't have, um, the experience for example that I have now is you start going. What's wrong with me? They started making 10, 000 a month within three months. Like what is my problem? Why isn't that working? Why am I nowhere near that? Why am I not at this benchmark? I've been at this, you know, four years and I'm nowhere near seven figures and this person did it in a year and a half. Like I must be doing something wrong.
I must not be cut out to do this. They're wrong. Numbers that they're telling you and I can say this is almost everybody who's doing it.
I call it marketing math they're sharing their revenue with you Not their net profits I don't give a shit That you're making a million dollars a year If when we really peel it back with taxes credit card fees And ads that you're running and the people you're paying That you're really at a net zero you're spending a million a year to get a million or you're spending even 250, 000 you're and you're You're spending 750, 000 to make 250, 000.
Okay. I've coached a lot of people who come to me who were working with other coaches and even business consultants and business managers to where they were bleeding money to where when they looked at their books, all of their efforts, they were at a net zero. They were paying for things in their lifestyle. It's not like they were broke, but they weren't stacking any cash.
If you're not stacking cash, meaning stacking cash, being able to buy additional assets, stacking investment accounts, like real true hard money, and all you have is, I call it digital currency, right? Like all the money is going in and all the money is going out, this is not a profitable business. And that's why when you watch things like the shark tank, they want to know what is your customer acquisition cost? How much is it costing you to acquire a customer?
How much are you making on that ad spend? How much does it cost per conversion on your ads? Or and they're like, we're making a dollar and we're spending 56 to get that and it's like, you're going to be bankrupt in two months. And it can be very easy to get caught up in it. Because you are collecting this money. So let's use me as an example because I fucked this up. Okay, I'm not I'm the brightest person.
I'm sharp, okay, and I'm street smart, and I have a couple talents, and the rest of it, I'm not that bright, okay? I'm just smart enough and humble enough to pay people to give me proper direction and answers, but I was not that smart at the beginning. I was working my butt off. Balls off my balls that I don't have. Okay, for I would say a solid 18 months in my first business And I'm talking 12 hours a day six to seven days a week. I'm doing proposals.
I'm going to conferences I'm I am Doing the opposite of, you know, work less and make more and I got a tax bill that I owed 5, 500 and I was like, how in the hell do I owe? 1, 500 5, 500 like When I, when I did the math, I was making less money than, much less than I was in corporate and working five times as hard. And I was like, this is terrible. This is crazy. Is this what entrepreneurship is? I was like, this is bullshit, and I didn't have the 5, 500 in hard cash to pay that.
And it was confusing, because I was paying my mortgage, I was paying for my luxury car, I was paying for my luxury gym membership, and even trips, so it's not like, You know, I couldn't afford nails or massages and shit like that. Like by most people on the outside, like I had a really nice lifestyle, but I really wasn't cash flush enough to even pay the remaining amount of taxes that I owed by the end of the year.
So One thing that I started doing after ending up in that predicament, which I never wanted to be in again, is know that 50 percent of what you make in your business, of what you have coming in from clients, as what you have coming in from sales and any comments and commerce store as an affiliate marketer or TikTok shop or whatever. 50 percent of it doesn't exist.
Some of you need to put it in a separate business account and almost like a holding account who don't, where you don't have that discipline, to know that that doesn't exist. So I might look at an account and go, Ooh, you know, I'm rich, honey. That's what I was doing. I was thinking I was rich. I was like, I am. I am a baller. I can buy this Prada bag. I'm this and that. I was not rich. I just hadn't paid the piper yet. Okay. So I now pay weekly taxes at the level I'm at in my business.
And this is so we don't get ourselves in trouble because I have so many sales transactions now and so many sources of income and there's, there's such an abundance coming in, but there's also a lot going out. Okay. Like I have a lot of people I pay. And a lot of personal expenses, right? Because your life gets bigger, you spend more money. In order to keep me honest, it's better for me to have a track of where I'm at in my business to pay weekly taxes.
I'm not saying that's a realistic or necessary approach for all of you, but when you're at a certain point, I highly even suggest monthly taxes, you know, at the very least, you need to be paying your quarterly estimates and your taxes. You need to at least be putting things in another account. So you have an honest look, an honest gauge of these are my profits. And why say 50%? Not every, every one of you is at my tax bracket, okay? And you live all in different places all over the world.
But I feel confident if you do a conservative figure like 50%, you'll never end up screwed. You know, you'll always end up in the profits. So what I focus on and what I'm known for and focusing on and helping people grow and scale their businesses is we focus on the profits from the pricing of the offer to the packaging of the offers to which offers you put out to what products, what services, what Do you put out there and in what way and what do you prioritize focusing on and launching them?
We're reverse engineering from profits, not from revenue. Do you get what I'm saying? That's when you're dealing with real cold, hard, physical cash, not this like digital currency that's out in the world. This is how you make sure. that you're stacking it. Because if you ain't stacking it, I'm worried. And I'm not saying in the beginning you don't come up even or there isn't business debt. That's a real thing. I used credit cards to start and scale my business until I was profitable.
I couldn't get a loan. This was not a vibe then. They weren't going to give a loan to someone in an industry that was pretty freaking new and cutting edge. You know, like social media ads and digital marketing, like that wasn't gonna happen. Okay. So thank God for credit cards and that's good debt. You know, working with me, that's good debt. It's tax deductible debt, right?
It's debt that you're going to get an ROI on versus you accruing debt because you're buying a bunch of shit you don't need or taking trips that are outside your zone right now or buying a car, many models above what really is, more reasonable at the moment. That's consumer debt. That is not a vibe. We don't need to do that. It's much better to continue to reinvest back in your business and you dedicate to doing that. I'm telling you, like you give yourself five years.
I'm not saying in those five years, you're not like increasing your lifestyle and like becoming You know, more financially free, but you have your mindset focused on five years, like I'm going all in five years on this, my eyes, my eyes are on the prize, like this is happening, that mindset and that energy, that's what makes millionaires, and you do that. And I kept on that. I wanted to quit many times. Don't think I did. When I got that tax bill, I was like, this is bullshit. I hate this.
I'm sacrificing so much. It was easier for me to work for someone else. Yeah, it is in the beginning. It might, you'll have moments where it would feel like that. Right? But in the long run, and not even in that long of a run, five years goes by really quick. I mean, just yesterday, it was the fucking pandemic. Okay? Like, five years goes by really damn fast. Imagine if you started five years ago. Imagine if you even started all in three years ago.
It's the compound effect of you dedicating your energy, time and money to building the thing. It's amazing what will happen. The problem is, is literally 98 percent of you quit.
Beforehand, because you're going at it alone, you don't have the support, you're not working on the mindset stuff, your palate for risk, your palate for uncertainty, your palate for being, you know, scared, your palate for believing in yourself, you're not doing things to build that muscle, you're trying to go at it, solo, or you have the wrong people around you, you don't have what you need to do this thing.
You quit and then you never normally people don't come back again to it and then you go back to the land of the jobby job and I know you do not want that and what I don't want to see is you toe dipping and now we're like 10 years and 15 years and we're even a year in and if you weren't toe dipping, you could have seen that coin in four months.
I would, wouldn't you rather be terrified and go all in and see that coin so much faster than kind of just like doopity doop over here and oh this feels scary I'll just do a little bit over here and I'll and I'll try to do it myself and I'll play cheap with my business and I'll reverse engineers things because that feels safe to me and I'll just you know see how it goes versus like no we're doing the damn thing and I'm going to show up regardless.
It is remarkable the difference in the abundance of results that you'll experience. And quite frankly, that's my best life advice. Losing weight, finding a life partner, creating a community of friends, working on a house project. You dibble dabble, you're getting dibble dabble money. You're getting dibble dabble results. You go all in like I'm going all in and I have been going all in now for over six months on my health and my health revival. And that's what I have in my notes app.
It's TIFF's health health revival. All fucking in time, energy, money, even when I'm like this doesn't feel like it's fucking doing anything. Now it's starting to pay off. If I was dibble dabbling, I would have. Almost zero results right now and I would have quit. Do you see what I mean when I put it in a like, with that analogy? Right? Because you don't get any results and especially when it's like, you want to get snatched or like weight loss and stuff like that.
You don't have any like, sustainable wins. It's very hard to keep going. Same with business. You don't have sustainable wins in terms of cash and clients. It's very hard to get that mojo and that motivation to show up in spite of your own fears and that insane brain of yours. And you're not going to get the clients in cash that's sustainable. You're not going to get the sustainable weight loss unless you go all in. You know what I'm saying? No more dibble dabbling.
We don't dibble dabble in 2025. We show up regardless for what we want. We show up until it works because it will. Wishing you great health, wealth and worth as always. Love you. Bye. Remember, swipe up inside the show notes is the application for my exclusive two month private business coaching program. Also leave a five star written review on Apple podcasts. Take a screenshot, share it in social media and tag me at project me with Tiffany.
And for every review, you can put your name in the review or you don't have to, I will be donating a hundred dollars. to an animal charity of choice to support all of the animals, wildlife that have been injured and displaced because of these horrific Los Angeles fires. And I'll be sharing the donation results in my Instagram and Facebook stories for you at Project Me With Tiffany.