Videos being shared on social platforms are shared 12 times more than texts and images combined. So this only will amplify your brand and get that cash rolling in quick, especially during this peak online selling season that we're in right now. And nearly 96 percent of viewers say that they have used explainer videos, face to camera videos, product demonstration videos that has highly made them click the buy button.
Because they feel like they can trust the company behind the brand or the person behind the brand who's selling the service or the thing. And that has made them go from, Oh, I'll buy this later. I'll buy this sometime. Maybe I should buy this. To I need to buy this now. And I know how many of you think I need to have this giant budget to do this properly. My stuff doesn't look this certain way. I don't look this certain way. And I am going to teach you how to do your own do it yourself.
Content shoot that is going to skyrocket your sales. Like. Immediately. If you follow what I'm laying down here in this episode, what up my people, my posse, my fellow crazies, it's your host, Tiffany Carter. And this is the show that is going to help you grow your business, your bank account, that big, beautiful brain of yours, your abundance, your relationships, and everything in between. I'm going to keep this extra straightforward and simple so that crazy brain of yours can't start going.
Well, I don't know how to do tech and I don't have the latest iPhone and I'm not sure what I need to do for a tripod. And I don't have an aesthetically pleasing beach house like you, Tiffany, you know, I don't really like how the inside of my house looks. So how could I possibly shoot in it? And all the other crap that your inner bully is trying to tell you in order to get you to not do this thing.
Now, when I was in that 10 year period, Of making up excuses in resistance, worried about what other people would say all the crap that went on in my brain of why I didn't start project me with Tiffany Carter, the podcast and business coaching Academy. One of the big things was, I don't look like these other women who are out there doing it successfully. I am not a size zero with long blonde hair and an ethnically ambiguous tan with 15 friends.
And I'm around all the time doing highly engaging and sexy and fun activities. And I don't have an Instagram husband who just dotes on me and hangs on my every word who happens to be so sexy and emotionally evolved. And we also travel the world nonstop and barely work, and everything that he thinks about all surrounds me. And I was like, well, how could I possibly be successful on social media and even driving traffic to my podcast, even though I knew what the hell I was talking about.
I know I'm a great communicator. I even knew that I'm like somewhat entertaining, but I was like, maybe this game isn't for me and I was stuck in that for a long time. And now. Thousands and thousands of you come to me who are stuck in that. Oh, I should have started sooner. You know, I'm 50 years old. I'm 60 years old now. I'm I have three kids. Like I don't look the same. I don't have the same energy. I have more of an introvert, like empath personality.
We need all the personalities and all the things, but the key thing is we have to put a magnifying glass on whatever is unique to you. So I'm going to take you through this step by step so that you can do this yourself. You do not need to invest like I just did with a 50, 000 content shoot. It's the most I've ever invested in a true, uh, content marketing project in this brand, but it's evolved over time, right?
I've, I've invested 5, 000, I've invested 10, 15, and I decided I wanted to go to the Holy Grail. Why? Because this is your job. If you're wanting to monetize your gifts, passions, talents, skills, expertise, and products online, your job to get the sales to get the clients to get the community to get the customers. Truly, I would even dare to say it's 75 to 80 percent of your job. is creating content that converts content that connects with your people so that there's trust built.
There's a likability factor. There's a knowable factor, meaning they have the feeling that they know you. It's not a gimmick. It's not manipulation. They feel they know you, but you have to show up as you. And in order for it to translate digitally versus being in person, because we are missing an element when we are through a screen. Those of you who are watching me right now on Project Me TV, you're able to see me, you can pick up a vibe of my energy, my non verbals, right, and hear me.
Most of you are listening to me, so you can learn about me through the things I say, the stuff I tell you about me, my quirks, my mannerisms, my inflection in my voice, my knowledge, my stories, but when you're in person with someone, you can pick up it. Much quicker, like on a vibe, right? But we don't have the in person element when you're wanting to make money all through the night, all over the world that transcends time zones, countries, language barriers.
I mean, it is a minimum here that without me doing anything, if I'm not launching anything, promoting anything that I'm bringing in at least 10, 000 a week, Through my social media content alone, not even including my podcast. Now, this is something that you really want to triple down on, and you have been fucking around and trying to figure it out. You have been reverse engineering other people's stuff and maybe in your industry to see what works for you. You keep kicking the can down the road.
You're half assing it. You really don't know what you're doing. And guess what? Why would you know what you're doing? Unless you are a marketing strategist, like this is my area of expertise. My guess is you have an area in health. In healing, in somatic work, in spiritual work, in creativity, in art, in singing, you are great at your craft. You do something that either doesn't interest me or that I just don't have a skill in and I've not honed that skill.
My skill is teaching you how to make big coin online. What I teach you to do online will transcend, of course, in person. But the reason I'm so passionate about doing this digitally is this is how you make more and work less.
This is how you set up your offers to offer stack on each other so they can sell throughout the night so that your pieces of content are little salespeople all working for you all around the clock while you're sleeping, while you're coming up with new offers, while you're hanging with your family, while you're luxuriating, while you're having a rot day, whatever your thing is, this is how You set things up to where you can work part time and make millions of dollars.
I literally work part time at this, which sounds insane as I'm even saying it because of how much I used to work to make a small fraction of the amount. And this is the easier way. This is the more fun way. But the catch is, is that you have to find a way to delight in creating content for your people. And you have to dedicate your time and invest in getting better and better in knowing how to do this and learning how to do this.
This is one of the key things that I teach you mastery over in my exclusive two month private business coaching program. We are about to close out the applications for 2024. This is the last possible way to work with me at my highest level until sometime in 2025. I don't know when I'll be opening these again in 2025. At the time of this recording, I have three spots remaining. I only take four private clients at a time. Okay. That's as much as I can handle of you guys.
I work with people starting from scratch to people who have established businesses who are looking to scale to the seven figures to the eight figures. My exclusive two month private business coaching program and also money healing program because we combine the both in this program, because we can't out strategize what's going on in a broken money mindset and everyone has money noise. This is by application only. You can swipe up and apply.
It's also in the description on YouTube at Project Me TV. And once these three spots are gone, it's closed. I don't make any exceptions. I have a hard boundary with this in order to protect my energy. And there's already four of you who have video application calls that took initiative right away. So I just want to let you know, this could already be filled. But if you are dead ass about not fucking around anymore, and you want a micro slice of the hundreds of billions of dollars.
That are going to be trading hands just in this holiday season alone online and you want to set yourself up to know exactly what to do in order to get that this is your move. The other move you need to do is get on my secret posse weekly digest list. This is my free email that I send out, but it's not an email newsletter. Some boring as fuck thing. We don't do basic shit over here at project me and I don't teach you to do basic shit. Cause basics shit leads to being broke.
We have a couple things that are launching this holiday season and you want first dibs. You need to be on this list. Also in this list. I share personal journal entries from my different phases of entrepreneurship, like the raw and real stuff. I've only shared one so far, it's a new thing that I'm doing. I share manifestation, luxe, luxe, luxe, exclusive tips.
And content that I don't share anywhere else, you get a weekly special customized affirmation from me that I wrote that you can print out you can make as your screensaver. People have made their own affirmation cards out of them and there's so much more in there. There's a reason. Why there's almost 20, 000 of you who actively open and participate in this weekly digest. And you can go to project me with tiffany. com forward slash secret posse to get that for free.
Also in the show notes and the description on YouTube, it's in my Lincoln bio on Instagram and Tik TOK at project me with Tiffany. Ready for this? Here is my goal, and this is a big one for me, for my longtime listeners, I wanna teach you how to do your own DIY profitable content. Shoot in seven minutes or less. Right now I have to go make a Pilates class 'cause I'm entering my hot Pilates babe era. I'm very obsessed. It's my fourth class. I'm super into it. And. This is happening.
Okay. First thing. I need you to create your own mood board and planning board. You can do this digitally or physically, whatever feels more fun to you. Your brand vibes. What's the theme of this shoot? Who's your muse? Is it a Marilyn Monroe vibe? Are you going for a seventies vibe? Are you going for a retro? Are you doing a nineties theme? What are things that are true to you and your brand? What are you passionate about? I have a client who loves roller skating.
And we went really deep into what she's going to do in her branding shoot and she got props for it and everything that involves the roller skating life. And it's not about the roller skating. It's about the sense of freedom and play and being seen because in her brand, she helps people who have 50 pounds or more to lose. I believe she's lost 120 pounds now.
And has kept it off and freed herself from being trapped in her body, emotionally, spiritually, physically, and so it mirrors perfectly, right? It's like, you're free of the wind blowing in your, in your air, in your air? You have the air blowing in your wind. No, you have your hair blowing in the wind. Wow. This is what happens when I put pressure on myself. To share something in a very short period of time. I'm okay. I'm well. We can do this.
And so you really need to look at what are things that you're into because you want to infuse your personality and the things that you love into your brand, whether your brand is a personal brand or you're the founder of your brand, you're still a part of it. You still need to infuse yourself in it because that's how you build trust. People buy from people. So, we need to see who the person is that's in the brand.
So, I want you to just start saving things, cutting things out of magazines, printing things off of Google Images, and create a mood board for this particular content shoot. It doesn't need to be for your whole brand. This is around whatever product it is, whatever service it is, that you want to launch to Let's say in this case for the holiday season. Whatever that may be, I want you to pick the vibe.
Of course, it should be like in your brand colors, but there's so many things you can do with your brand colors. Is it neon? Is it sparkles? Is it a muted vibe? Have fun with it because the more you're having fun with it, that's going to translate across the screen to your people and they're going to want it. They're going to feel that energy. And if you're just doing it to just to do it and just to make money.
and you're not really putting any creative energy or fun in it, it's not going to work. So then your next move is to see, okay, what kind of visual props can I use? This includes accessories. This includes clothing. This includes eyeglasses. This includes a coffee cup. This includes pens, roller skates, whatever it is. This includes pillows. You're building a set in your own house. I don't care if your house is janky as fuck. Maybe your shoot needs to be in a park.
Maybe you need to drive to a beach. Maybe it's worth it for you to book a one night stay in a hotel and do a DIY content shoot on that property. Where it's, you know, you're not doing anything professional so it's totally kosher. Or renting an Airbnb or asking a friend who has a cool backyard or room in their house that you can use. I don't know. Be fucking resourceful. You do not need to invest all this money in hiring photographers and all that stuff.
Some of you have more than enough money to do that, but maybe right now you're not feeling great in your body or that's really uncomfortable for you. So you can feel more in control and therefore, , have more of a freedom to express when you're doing it on your own. I get it. I'm a Virgo, you know, like my fellow control freaks. I do a lot of content shoots on my own.
If you go and look at my make more work, less money and manifestation course and look in the highlight on my Instagram at project me with Tiffany. You will see that was DIY. I did that shoot myself. I didn't have a separate shoot just for that. Now the cover of that 75 page incredible workbook that goes in the course, that was shot professionally because I had that done before.
But let's say I didn't have the means to do that or I just didn't even have it in me energetically right now to do that. I would have shot it myself. So I decided how I wanted my ideal clients, like how I want them to feel when they see the page, how I want them to feel when they see the content that should match how they are looking to feel. You need to have the dotted lines, right, to those two things. And then I asked, okay, what depicts the sense of freedom?
What depicts the sense of abundance that I have access to here? And in my case, I obviously have access to the beach. So I got really creative in doing lots of shoots in the sand. I take my iPhone 13 Pro, okay? I don't have, I'm not someone who always goes and buys. The latest iPhones, like that is, I'm not into it. It's a rich person. Best kept secret. Unless you're telling me this camera is revolutionary and totally different and it's worth it. I don't need to go buy the latest and greatest.
It's not an income generating purchase for me. Okay. And so I would prop up my phone. I didn't even use a fucking tripod. I used beach blankets. I used books. I used my giant water container. I asked someone on the beach, Hey, can you stand here and literally hold the phone for me? People are so willing to help out, you know, especially when they see you got a hustle going, you know, when you're like, Listen, I, I need someone to do something for me, right?
Like, I'm, I'm doing a business here and I need someone to prop this up. Get creative, figure out how, and then what you do is you have it set. You can even use a filter if you're recording it inside TikTok. If you're recording it inside Instagram, pick a natural filter, not one that like totally distorts how you look, but pick one that makes you feel confident that smooths your skin or whatever. Bye. Bye. And then you're going to have it on self record.
And if you want still photos, all you do is different poses, which I'm showing right now as I'm talking to you on YouTube. But like you hold each different pose and in your head you count 1, 1, 000, 2, 1, 000, 3, 1, 000. Then you go to another pose. Maybe you're like cheersing the screen. 1, 1, 000, 2, 1, 000, 3, 1, 000, and then you save that to your camera roll, you slide over to the pose that you like, you take a screenshot, and there you have it.
Now can you use those if for like actual print materials or pixelated. But can you absolutely use those for anything digitally? Um, apps of fucking Lutely. So that's how you do that. And now you have videos that you can use. You do the same thing. Record yourself in motion, record yourself doing something, record yourself journaling, record yourself walking, like create sets of video content that you are going to use in this brand shoot, in order to depict.
How you want your ideal clients to feel and how they want to feel as a result of working with you privately coming to your retreat. buying your course, um, feeling the sense of relief because they now know how they're going to lose weight or because they are going to feel more focused in their life.
Whatever it may be, you need to have videos that depict how they want to feel so that they emotionally connect to your content and they're simultaneously emotionally connecting with you because you're in your content. And then. They're going to feel captivated and compelled to buy. I literally can't make this up. I had to pause because as I'm talking to you, the popo has arrived. I'm not joking. The police are here.
And I could tell by the way the officer was walking that there was likely going to be a knock on my door, and there was. Wow. Um, yeah. There is an interesting, investigation going on a wellness check of one of my super wealthy neighbors. And. They wanted to know, when was the last time I saw this person? Did I know this person? Do I have a relationship with this person? Have I seen anyone coming and going from this house? Any unusual activity? Deliveries?
Because if you follow me on Instagram, which you should, and of course over on the TikTok, But in my Instagram stories, I share all the behind the scenes and all the wildness of my life, of the business, of the podcast, et cetera.
And what I see when I am podcasting to you guys, when I'm downstairs in my, like, main area, yes, I see the ocean and the surfers, but I also directly face Several other multi million dollar homes, because you get pretty stacked on top of each other when you're oceanfront anywhere in the world, right? And so, just as, uh, my lovely old Asian man, I delight him with my antics, and I do performances, and if he makes an appearance on his little balcony, I know that I have truly nailed it.
And I also know a lot about my neighbors just from me being nosy as hell and observing, as I'm sure they know about me. So I did have some tea to spill with this guy. And then I even caught myself where I was like, I sound like I'm a creeper. Cause then I started psychoanalyzing some of the behaviors that I've noticed.
And then I just kind of started laughing and I'm like, I don't mean to laugh and I go, I just want you to know I'm a Virgo and we go 500 layers deep with everyone we meet and everything in terms of psychoanalysis. And I'm giving you way more information that's been as even probably necessary. Like I am operating as an investigative reporter at this point. And he started laughing and he's like, No, this is actually really helpful.
I mean, you literally face this person's house and I go, but truly, I hope that they're okay. It's like, well, I can't disclose anything more about the situation. But here's my card. If you can reach out, you know, if you notice anything, even if it's small, let us know. I'm like, Oh my God, we've got, we've got some interesting things going on here in my neck of the woods. So that's why we took a momentary break.
Back to our regularly scheduled programming of creating your own content shoot that's going to sell the shit out of your stuff. So I explained to you as succinctly as possible that you need to make sure. That your visuals that you're using are emoting what your ideal client wants to feel, wants to have happen on the other side of taking your course, working with you, buying from you, how they want to feel wearing your thing, if you have a product based service, using your thing.
And so, Why I derived going back to my example of my now famous make more work less money course, which, by the way, if you haven't done that, and you've got money wounds to unpack, which we all do, that is your move. And you can go to ProjectMeWithTiffany. com forward slash make more work less to get it. But I want you to look at the highlight in my Instagram.
And go on the page so you can see the content shoot I did myself with just me and my iPhone 13, because I know you learn really well by example. So why did I choose to do a lot of the various clips, which we call b roll at the beach? It's not just because I'm here at the beach, but the beach is on brand for me. It's very abundant. My ideal client wants to have the freedom, if they want to go and chill at the beach and read a book at 2 p. m. in the afternoon, they can.
If They want to own a beach house or be able to even rent a beach house for a month for their family. , they can, it's what that feeling brings up. When people see beach, they think vacation, they think expansion, they think freedom. There's an abundance in nature. But let's say I didn't have something like the beach, right? Let's say before I had a place here, I may have taken a day trip since I do live in Los Angeles.
It's not that hard to get to a beach, but let's say I lived in the middle of nowhere. I was in an apartment in Ohio and it was a shitty apartment and I was launching that course, which would kind of be weird if I was launching a course like that and I had a shitty apartment. Just go with me on this. And I'm like, oh, it's not as obvious what I can do. I would ask myself the question, what depicts freedom for me? What does my ideal client want to feel? They want to feel naturally abundant.
They don't want to have the fears and the scarcity around money. They want to be in faith. They want to trust. They want to naturally attract incredible opportunities and money on repeat and not have this feast or famine going three steps ahead, five steps back. So I would. Look at activities that I do that are abundant.
I would maybe even draw a really vibey looking bath and curate the video and curate the shot so it looks extra cool and on brand and make an abundance bath, which we already know I'm known for those. There's something coming out very soon that has to do with this. That's why I keep reminding you get on my secret posse weekly digest list. Because it's only going to be available for a certain number of people for a limited release and you're going to be pissed if you miss it.
Why am I singing this? ProjectMeWithTiffany. com forward slash secret posse in the show notes and the description here on YouTube. It's free to be on that list, of course. So, I would do an abundance bath, maybe I would, if I was someone who was into cooking, I would be showing, like, the abundance of the, like, high quality food choices. Maybe I would go and sit at a, Vibey hotel and be drinking a coffee. You know, I would get out of my Dingy apartment that I didn't feel was on brand, right?
Think of like these major brands that you love, like even cosmetic brands. They don't do their photo shoots at their headquarters, even though their headquarters, a lot of them have a really cool design. They invest and they fly to different islands to do it. They rent houses. They have different locations like this big shoot that I just did where I invested 50, 000. I rented a house in Venice.
That is architecturally stunning, right on the famous Venice canals, and Free People, the brand, had just rented that for one of their latest shoots. And this house never comes up. I mean, I had this locked in. It was non refundable. It was outrageously expensive. But I just knew I needed to have it. Like, it was just such a perfect match and such a vibe. And so I grabbed it.
But again, I'm choosing to bet on myself at that level of where I'm at now, because I've had so much proof of concept of what happens when you invest back into your business, when you invest in your brand, when you invest in your content. But in the same breath, I also delight in going and doing my own mini brand shoots for something I want to launch. Maybe it's an existing program or product you have, but you're doing a seasonal launch or you want to build more attention to it.
You've got to get creative. If you're running a restaurant. And the restaurant's been there for 20 years, but you want to bring in new clientele, fresh clientele. You've got to get creative with your marketing. It can't be the same old thing. I mean, you see brands like Coca Cola and Pepsi always coming up with something new and these are landmark brands, right? So I, if I was in the middle of nowhere, I would see what kinds of props that I could get.
Maybe I would even do things that depict freedom, like being able to take a nap during the day, being able to order food delivery. So now let's get really formulaic. I think that's a word. If it's not, we're going with it. Okay, zero fucks given because I know you like it when I tell you exactly what you need because you're already so tired of thinking about this and stressing about what to do about this and all the stuff and I just serve it to you straight.
This is how it works inside my Project Me Posse business and money coaching membership. We're about to close the doors this week. On any new members. So I highly suggest you get in there because this is the kind of stuff we talk about and I teach you and I take you through and you get weekly live trainings with me, other special guest experts, a membership portal of over 350 prior live trainings and courses. This is where it's at.
There's a reason why there's hundreds of members and now we keep this capped at an intimate size so I can an integrity call it a group fortune coaching format. So this is not somewhere where you're going to get lost, you're going to have the accountability and you show up to the lives, you don't have to show up to all the lives, but you're going to get your question answered and you ask anyone in the posse and they would agree.
Okay, I can't guarantee that because I just don't feel good about doing that but I've never had someone say, I didn't get my question answered when they regularly show up to the lives with us. Okay. And you can go to ProjectMeWithTiffany. com forward slash ProjectMePosse. There's an annual membership option, which is the most popular because it's like 2 a day then. And you're setting a clear commitment to yourself to going all in on this for a year.
And then for my commitment phobes, there is a month to month option. And you can cancel any time on your own. Most people do not cancel, and you'll see why when you're in there. I want you to make sure that you have enough content to share the shit out of your offer for three weeks. Now, this doesn't mean you have to sit in your content shoot and do it all in one day, or you can. It's whatever feels better to you, but here's what you need. You definitely need.
Some still shots of you so that you can in, in Canva, or if you have a VA or you have someone on your team can make graphics for you that can go inside of your emails. So you want to make sure you get still shots. I would say go with, you can, it can be one look for this entire campaign that you're doing, but you need to have different poses. So I would say get.
Seven different poses with different accessories and expressions that you can use, but it's okay if it's the same outfit when you're doing a single campaign. Alright, so I would do that.
Then the second thing is, is I want to make sure that you have enough of those clips and that B roll to use in your Instagram and Facebook stories and your TikTok stories and so that you can use it in Reels and YouTube Shorts if you so choose or if you're on Pinterest using it in Pinterest videos, LinkedIn videos. You can never have too much B roll. I ideally want to see 15 second or less clips. But you can always film longer and cut it down.
So what I always tell people, whether it's a stranger who I'm asking to hold the camera for me, I've paid people at hotels to actually film content. Like I pay them cash on the side, or I'm giving them a big tip. And like, hey, as long as you're not going to get in trouble, can you take 15 minutes and film this, this, and this for me, and I give them like a hundred bucks for doing it. I do it all the time.
People are always like, how do you always have content that's so good even when you travel on your own? You get resourceful. You ask strangers. People are thrilled to help you. Even if it's for free, I've had people refuse to take tip money from me, even when they've done a lot of great stuff for me. I prop shit against rocks, trees, against dressers, candles, you name it. And then I want you to always film longer, because you can edit it down.
Okay, so when I say 15 seconds or less, yes, these are the clips you're mostly going to be using. And why I say that is you want whatever you're doing in that video to be able to be felt in 15 seconds or less. So, you want to have motion. If you're walking somewhere, you want to make sure the money shot of you walking Is happening this the visual storytelling is happening in that 15 seconds, but I always tell people just keep the camera rolling and then I'll edit it myself.
That's the best thing that you can do. And I want you to get videos of different vignettes and different scenes. To keep it simple, because I said you're going to have seven different poses, even if it's in the same outfit. Seven different emotions and expressions. Let's have fourteen different video clips, and you're like, Holy shit, that's a lot. It's really not.
Think when you've gone on vacation somewhere, you've gone maybe to Disneyland or wherever, you've gone on a really fun girls trip, like you, believe me, you have a lot more of that in your camera roll. So you've got to be that excited to take these shots. And I don't want to overwhelm you, but you want to know what happens with a big brand. We have the reason I've not shared all of the stuff from behind the scenes of the shoot And the mastermind, I'm not exaggerating, we have 1800 videos.
Thank you. So, 14 different clips. So, I don't want to see the same basic shit. You walking through a park. You know, if you, you drawing a bath. Obviously you in the bath. I would recommend, wearing a bathing suit. Or if you're going to be in the bath or something like that. You need to make sure you're very covered with bubbles. Just because of social media platforms.
Will flag you for nudity, unless you have an OnlyFans and then you know what, do what you got to do sister, because people are making some big coin on that app. I mean, so whatever you got to do to get that bag. So think of different vignettes that you can do with these scenes. So I want you to put down, okay, bathtub scene, park scene, vibey, cafe and hotel scene. Me, chillin in the middle of the day scene, and then you're going to cut it up and get X many videos from each.
You don't have to have 14 different scenes. Even if you have three, right, that you're doing, you can go, Okay, I'm gonna get roughly like five, uh, video clips from each of these scenes. And then every single week, you're going to drop that vignette. It all depends, right? Obviously, I can't customize this for you unless you're a private client of mine. Um, because it depends on how long your cart is open. Is this an evergreen offer? You know, what, what is this thing?
But for example, with the Make More Work Less Money course, I think that cart was open. I feel like it was open for three weeks. And so I wanted to make sure each week had a different vibe. It's still the same theme, but there was a different scene I was focusing on and using b roll and images on each week. Why? It's so that you, my ideal client, are kept being visually stimulated and intrigued and compelled by what I'm showing.
It wasn't getting stale or boring, but truly and more importantly, it's so that I wasn't getting bored because a lot of times the problem is you get bored of sharing your stuff because you feel like you're sharing it and sharing it and sharing it, and you're like I can't share it any other way like I'm sick of myself and aren't people sick of me and then it gets in your head and then no one is buying and maybe it's not working.
It takes people nine to 12 times of seeing something and hearing something before they press the button. Some people do buy right away on the first time because whatever that visual was and that message and how you captivated them. That's what rang the bell for that person right or that group of people. And then you do a different vignette with a slightly different angle on your messaging, and then that captures a different set of people, and so on and so on.
It's. What I call my news formula, so when I was a newscaster and how it works in the news world is, and hopefully you don't watch the news because it's not a positive thing to be doing at all anymore, but if there is a 5 o'clock show, a 6 o'clock show, then there's a 10 o'clock or an 11 o'clock show, and now there's even more, it's like 4 o'clock, 5 o'clock, 6 o'clock, 10 o'clock, you know, there's so many well, if you really study it, it's not the same.
It's it's not exactly all fresh stories every single hour. How could there be? It's not like there's that many developments unless there's something that's like a truly a breaking news story. So they are repeating a heavy amount. I 70 percent of the same shit.
But you're shifting the angle, you're shifting the video that they're showing, or even the soundbite as we call it, the interview clips, or even the person they're interviewing, you know, maybe it's the governor giving this clip and now on the six o'clock hour you're getting the perspective of someone who's in the community, and then at 11 o'clock you're getting the perspective of a business owner in the community, but it's the same story.
So that is what you're doing when it comes to launching because now not only are you going to stay intrigued and involved and excited, which that energy emanates, but your ideal client, you're going to hit different people who get grabbed by different things and people will tell you, Oh, when I saw you post this, Tiffany, Oh, when I saw the video about this, that really got me, um, they'll comment on you'll get DMS and people will go, Oh my God, I cannot believe that you sat
in a bathtub that was filled with milk. And purple money, and that must have felt like so uncomfortable and so weird, like this is so extra of you. And that way I know that got that was visually stimulating and that's what's on the cover of my make more work less workbook. And. It's what really got attention from people because it was unexpected. It was different. Part of my brand, which is true to my persona is being campy is being extra is being over the top is being ridiculous is being fun.
And so. That I infuse in my branding and you're going to see with the stuff that is coming out this holiday season and what we shot in my content shoot for it is eye catching, captivating, over the top, not done before stuff. And I want to say this, you might put pressure on yourself. Like, I'm not that creative. I don't know what I can come up with. Like. You saying that about yourself certainly isn't going to help you.
I mean, if you're in my posse membership, have a brainstorming session in there with people and share with them what it is you're launching and you want help brainstorming content ideas for it. It's a lot easier when other people who are outside your brand, right? Like that they are giving you great ideas. Maybe even put it in the chat. GBT, you never know. Right? AI could have some ideas for you. It's a hit or miss, I've noticed, but like, why not take a look at that?
Get inspiration from other brands that you love that are not in your industry, because you don't want to copy anyone, even inadvertently. I've had people copy me, but no one can really copy me, because they're not me, and they're not doing it in my exact way. There might be people who feel like I've copied them. I mean, I have seen A couple other people do stuff where they're in a body of water with money, but they're not doing it in the way I'm doing it.
I'm doing it in an over the top, like, campy, exaggerated version. I'm not doing it in like a sexy, sultry, you know, Sarah the Spiritual Influencer way. Like, I'm not doing it in that way. That's their way. So, I need you to make sure in everything that you do, you're infusing your personality in that because that's what sets you apart and that's what makes you different.
But remember, I've built all of this, this podcast, and quite frankly, most of my other business that's an eight figure business, my digital marketing and branding agency that's in the health sector, pharmaceutical sector, supplement sector, on a late edition 2013 MacBook. Fuck. That I am talking to you on right now, if you're watching Project Me TV.
And I, like I said, I'm someone who is usually several generations behind on an iPhone, until I know that there's like some amazing upgrade and a camera. So don't try to tell yourself, I don't have the technology and I need to buy this, that, or the other. That's bullshit. Go fucking have fun with it.
But start with this mood board, start with what would captivate you, what excites you, what do you love about the big brands that you tend to buy from, and if it is getting your attention, then it's likely going to get your ideal client's attention. And if you're still finding yourself stuck, then I gotta say this. You need to make a move then. You need to apply to work with me privately. You need to get into the posse before we close it to new members.
You need to do my Make More Work Less Money course. You need to make a move that keeps you accountable, that gets you out of your own way. Because you continuing to kick the can down the road and I'll do this next week. I'll do this when I'm thinner, I'll do this when I feel better about myself, I'll do this when I have more energy. I'll do this when I'm more clear about my offer. I'll do this once I have everything figured out for my Black Friday sale. It's all bullshit. All of it is bullshit.
It's either you are taking these steps I just shared with you now, go doing the damn thing on your own and executing it. But I will say. I have to put money against all of this stuff or I would do the same thing. Really, I would. I am a grade A procrastinator. I have to pay people ahead of time knowing I have all this money on the line. I have to show up. Like me doing that 50, 000 content shoot. I don't get to phone shit in. Am I, do I want to waste that money?
Oh, hells no. So I have to show up. I have to follow through. I also share stuff publicly because I wouldn't want to not follow through and not follow through with my word and let people down. I hire people on my team and I tell them all the time, you've got to nudge me, you've got to push me. And if there is a situation where something major is genuinely in the way and we have to adjust our timeline. I'll let you know, but I am paying you to pester me.
Because this is what is required for me to show up and get out of my, I guess we could call it my comfort zone, lazy zone, complacent zone. What are you doing to set things up so you have no choice but to show up? Something to really think about. If you love this episode and you appreciated me breaking it all down, take a screenshot, share it on social media, tag me at project me with Tiffany on Tik TOK, Instagram, Facebook.
I want you to rate a five star review on Apple podcasts, tap the five stars on Spotify. Subscribe over on project me TV. This is what helps our show grow and expand. And it's the law of reciprocity. If you want people to write you reviews, if you want people to shout out your stuff, if you want referrals from people, you have to check yourself and go, when was the last time I did this? For someone's stuff that I like, and I appreciate, and I resonate with.
And you'll notice what happens when you make a habit of taking the 30 seconds to write a written review. When you're shouting people out, when you're celebrating other business owners. All of it floods back in because you're in the energy of abundance scarcity is going, I'll do it later. Oh, I, oh, I keep forgetting to do it. I'll do it later. Like not prioritizing it. Or I can't showcase this person because maybe they'll hire this person instead and they won't hire me.
People are going to hire who they were going to hire, regardless. You're not in control of that and you gatekeeping the people that you love and the resources that you use and the coaches that you hire, that's only going to have people gatekeep you. You're going to attract gatekeepers and I don't want gatekeepers in my life. I showcase and share people so that they can shine and them shining doesn't mean that I have to shine any less. Wishing you great health, wealth, and worth as always.
Love you.