SS2 E528: Encore Episode - Focusing your efforts through a High Concept
Sep 17, 2020•12 min•Season 2Ep. 528
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Episode description
As we continue on PROJECT DISTINCT to examine the importance of clarity and focus, today Scott McKain reveals a tool that can help you — the High Concept. As you seek to sharpen your clarity, the specific steps that Scott outlines today will help you center your efforts on what’s really important to your team and your customers.
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