S2 E692: Encore Episode - The importance of customer LTV
Apr 13, 2021•9 min•Season 2Ep. 691
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Episode description
After spending thirty nights in a Sydney hotel last year, a loyal customer assumed a problem would be addressed. He was wrong. Too often we overlook LTV — expressed as either Long-Term Value or Lifetime Value of a customer. On today’s new PROJECT DISTINCT recorded in Australia, Scott McKain talks about a critical aspect of business success.
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