S2 E672: Encore Episode - Fighting commoditization
Mar 23, 2021•11 min•Season 2Ep. 672
Episode description
In today’s hyper-competitive marketplace, it’s natural that commoditization is a magnet that pulls businesses and professionals back to the pack. In today’s episode, Scott McKain relates the story of how commoditization impacted his industry of professional speaking — and reveals the aspect of business that can help you prevent being a commodity.
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