S2 E671: Encore Episode - Three questions to create a compelling competitive advantage
Mar 22, 2021•10 min•Season 2Ep. 671
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Episode description
Everyone seeks an advantage — however, we often fail to understand that what we perceive as a strength may not be compelling to customers in our market. In today’s Project Distinct, Scott McKain offers three questions we should all be asking to make our competitive advantage enough to motivate our customers.
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