S2 E596: Encore Episode - Handling the "I can buy it cheaper” price objection
Jan 05, 2021•10 min•Season 2Ep. 596
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Episode description
At yesterday’s seminar in Tasmania, a participant asked Scott McKain what they should do when a competitor says, “Go out and get the best prices and I’ll beat anything by $500.” Handling the price objection is never easy — but, we can improve our averages in closing. Understanding the important role that distinction plays in getting customers to spend more is absolutely critical — and the topic of today’s PROJECT DISTINCT.
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