S2 E547: Encore Episode - The difference between customer service and customer experience
Oct 06, 2020•15 min•Season 2Ep. 547
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Episode description
It seems as though the terms “customer service” and “customer experience” are frequently used interchangeably. Should they be? Or, are there critical differences between the two terms — especially in how you deliver them to YOUR customers? On today’s PROJECT DISTINCT, Scott McKain discusses why they aren’t the same — and what you need to understand…and the action you need to take…to engage your customers with BOTH “service” and “experience.”
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