S2 E539: Encore Episode - Customer expectations are rising — is your ability to deliver being upgraded, too? - podcast episode cover

S2 E539: Encore Episode - Customer expectations are rising — is your ability to deliver being upgraded, too?

Sep 28, 20209 minSeason 2Ep. 539
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Episode description

As he relates on today’s PROJECT DISTINCT, Scott McKain has been writing for almost two decades about the rising expectations of customers. On this episode, he’ll share new information from a recent study on how much they are rising — how the expectations of Millennial customers compare to those of Baby Boomers and Gen X — and why delivering a great experience for your customers is your best marketing strategy.

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