S2 E521: Encore Episode - We irritate and confuse our customers
Sep 10, 2020•10 min•Season 2Ep. 521
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Episode description
Whether it is blind adherence to (perhaps outdated) company policies or misguided attempts to communicate technical information to non-technically oriented buyers, we often irritate and confuse our customers. Today’s PROJECT DISTINCT tackles that issue, as Scott McKain provides some ideas to consider to help remove friction between us and those who purchase our products and services.
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