S2 E509: Encore Episode - They forgot who they are
Aug 25, 2020•9 min•Season 2Ep. 509
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Episode description
In a recent conversation with an Australian businessman, Scott McKain was surprised to learn of an American-based company that is rapidly losing marketshare. “They forgot who they are,” was the reason offered by the business leader. On today’s PROJECT DISTINCT, Scott discusses the importance of clarity — and why it’s critical to deliver to customers what they expect that we are…even as we grow and change for their benefit.
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