S2 E441: Encore Episode - Should you automate the customer experience?
Jun 03, 2020•9 min
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Episode description
We know that an Ultimate Customer Experience ® has to be consistently delivered — it cannot be a random occurrence. That’s one way that automation and AI can help a business of any size. However, we also know that customers want humanity and transparency. On today’s PROJECT DISTINCT, Scott McKain addresses that conundrum, and offers some thoughts on how we walk that fine line between efficiency and engagement.
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