S2 E433: Encore Episode - Talking with your customers is better than surveying them
May 25, 2020•10 min•Season 2Ep. 433
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Episode description
In a previous episode of PROJECT DISTINCT, Scott McKain discussed the challenge he faced with an overbearing customer survey. Today, he highlights an article from Harvard Business Review and expands on an important concept: talking with and listening to your customers will produce greater insight for you than merely asking them to complete a survey. So…why don’t more leaders do it?
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