Profitable Web Designer with Shannon Mattern - podcast cover

Profitable Web Designer with Shannon Mattern

Shannon Matternwebdesigneracademy.com
Profitable Web Designer is the top podcast for women web designers who started their web design businesses for freedom and fulfillment—but somehow ended up overworked, underpaid, and wondering what went wrong. If you're tired of saying yes to underpaid web design projects, doubting your prices, or bending over backward to keep clients happy, you're not alone. Host Shannon Mattern shares the mindset shifts, business strategies, and behind-the-scenes stories you need to stop overdelivering, raise your prices, and finally create the freedom and income you started your web design business for in the first place. This podcast is your backstage pass to the coaching, strategies, and transformations happening inside the Web Designer Academy—Shannon’s mentorship program that helps women web designers book higher-paying web design projects without overworking. 👉🏻 Get our Profitable Web Design Business Roadmap Training and find out how to go from undercharging and hustling to booking projects you love (at higher prices than you thought possible) at webdesigneracademy.com/roadmap
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Episodes

October 2024 Income Report EP 118

👩‍💻 Get Shannon's free pricing strategy course for women web designers who want to make more money without working 24/7. This week on the Profitable Web Designer podcast, I’m taking you behind the scenes of my business with my October 2024 income report. I’ll walk you through all the numbers—what came in, what went out—and the big lessons that are shaping how I run my business. You’ll hear about the experiments we tested, like offering a self-study version of the Web Designer Academy, the mind...

Nov 27, 20241 hr 10 minSeason 1Ep. 118

How to Take Your Web Design Business to the Next Level EP 117

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. In this special episode of the Profitable Web Designer Podcast, I’m sharing a replay of a live training I recently hosted for experienced women web designers who are ready to take their business to the next level. If you’re feeling stretched thin, craving more balance, and want a profitable business that supports your ideal lifestyle, this episode is for you. Inside this training, we dive de...

Nov 20, 202445 minSeason 1Ep. 117

Marketing Your Web Design Business as an Introvert with Tara Reid EP 116

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. If you’re an introvert, multi-passionate, or just burnt out on social media, this episode is your permission slip to build a web design business that feels good and aligns with your energy. My guest today, Tara Reid, is host of the Introvertpreneur Podcast and an expert at helping introverted and “neuro-spicy” entrepreneurs carve out paths to success that don’t involve hustling online 24/7. ...

Nov 13, 202453 minSeason 1Ep. 116

How To Sell SEO Services with Sara Dunn of Sara Does SEO EP 115

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. In this episode, I chat with Sara Dunn, a former web designer/developer turned full-time SEO specialist all about her SEO agency, Sara Does SEO, which brought their clients over 1 million free visits from search engines in the last year. Sara coaches web designers, copywriters, and marketers on how to do SEO for clients and avoid rankings disasters in her program called Rank for Revenue. Get...

Nov 06, 202451 minSeason 1Ep. 115

How To Build and Sell Squarespace Templates with Kate Scott EP 114

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. In this episode, I chat with Kate Scott, a web designer turned Squarespace template pro who helps web designers scale with templates. If you’ve ever wondered how to sell website templates in a way that offers creative freedom AND generates income without depending solely on client work, this one’s for you. Get the full show notes at https://webdesigneracademy.com/114 When you're ready, here ...

Oct 30, 202452 minSeason 1Ep. 114

September 2024 Income Report EP 113

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today I’m sharing how much money we made in September, how we made it, how much we spent, and all of the lessons learned along the way. I talk about how we made less than our minimum baseline revenue in September, and my mindset around that as well as how we’re making data-driven decisions in the business. Get the full show notes at https://webdesigneracademy.com/113 When you're ready, here ...

Oct 23, 202455 minSeason 1Ep. 113

How To Market Your Web Design Business Through Relationships with Michelle Vroom EP 112

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. In this episode of the Profitable Web Designer podcast, I’m chatting with Michelle Vroom, a business coach who helps service providers hit their first 100K—and beyond—without all the complicated strategies. Michelle shares how relationship-driven marketing and a simple, straightforward strategy can help web designers stop chasing clients and start attracting them. Whether you're feeling stuc...

Oct 16, 202456 minSeason 1Ep. 112

The True Value of Branding with Mike Brevik of BrandRetro & Cyberdogz EP 111

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. In this episode of the Profitable Web Designer Podcast, I'm joined by Mike Brevik, host of the Brand Retro Podcast and founder of the digital marketing agency Cyberdogz. Mike shares his journey from being an illustrator and graphic designer to building a successful marketing agency. We dive into the struggles of leaving the corporate world, the challenges of entrepreneurship, and Mike’s key ...

Oct 09, 202453 minSeason 1Ep. 111

Simplifying Your Web Design Business with Moxie Maven Lisa Williams EP 110

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. In this episode of the Profitable Web Designer podcast, I sit down with Lisa Williams, also known as the Moxie Maven. Lisa shares her journey from sticky notes and scattered processes to finding the project management tool that transformed her web design business—Moxie. If you’re overwhelmed by managing projects and clients, this episode is for you! Lisa calls Moxie her "game-changer," allow...

Oct 02, 202454 minSeason 1Ep. 110

How To Leverage Your Natural Strengths to Grow Your Web Design Business with Melissa Froehlich EP 109

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today I’m talking to Business Alignment Strategist, Certified Kolbe™ Consultant, Human Design Enthusiast & Certified Mindset Coach Melissa Froehlich all about how she helps her overachieving clients leveraging their natural strengths to uncover tweaks and revolutionary insights to help them operate within their natural genius, prevent burnout and find the perfect team members. Get the fu...

Sep 25, 202459 minSeason 1Ep. 109

August 2024 Income Report EP 108

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today I’m sharing how much money we made in August, how we made it, how much we spent, and all of the lessons learned along the way. I talk about how I’m exploring new ways of thinking about my business finances, expanding my Upper Limit, and the best time to market your web design business. Get the full show notes at https://webdesigneracademy.com/108 When you're ready, here are some ways w...

Sep 18, 202443 minSeason 1Ep. 108

How to Make Financial Decisions with Confidence in Your Web Design Business EP 107

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today I’m walking you through how to make financial decisions with confidence in your web design business, including how to forgive yourself for past money decisions, how to play to win when it comes to money, and 25 questions to ask yourself when making your next “big” financial decision in your business. Get the full show notes at https://webdesigneracademy.com/107 👉🏻Leave a rating and r...

Sep 11, 202455 minSeason 1Ep. 107

Full-Time Income Framework for Web Designers EP 106

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today I’m walking you through the 5 core systems and processes to have in place in your web design business to have a profitable, sustainable and fulfilling web design business, and you’ll hear from some of our Web Designer Academy students on what happened when they implemented these changes in their web design businesses. Get the full show notes at https://webdesigneracademy.com/106 When y...

Sep 04, 20241 hr 14 minSeason 1Ep. 106

How to Break Through to Your Next Level with Sarah Guilliot EP 105

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today I’m talking to copywriter extraordinaire Sarah Guilliot (a Web Designer Academy + Next Level Mastermind member) all about the challenges she overcame and the shifts she made to go from being *this close* to going back to corporate to having 4 months of paychecks in the bank - and more work coming in than ever. Get the full show notes at https://webdesigneracademy.com/105 When you're re...

Aug 28, 20241 hr 1 minSeason 1Ep. 105

July 2024 Income Report EP 104

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today I’m sharing how much money we made in July, how we made it, how much we spent, and all of the lessons learned along the way. I share how I discovered the places in my business and life I was playing small, some powerful books I read that completely shifted my mindset, and the power of the Next Level Mastermind. Get the full show notes at https://webdesigneracademy.com/099 When you're r...

Aug 21, 20241 hr 14 minSeason 1Ep. 104

My Hypnosis Update: What Happened to Me? with Certified Hypnotherapist Lauren Best EP 103

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. In today's episode, I’m catching up with Certified Hypnotist Lauren Best on the power of hypnosis for creativity and work-life balance. Eight weeks ago, I underwent a hypnosis session led by Lauren, and now we're diving deep into the aftermath—the unexpected boosts in my creativity, detachment from constant work pressure, and a newfound ease in my mindset. If you've ever felt stuck or consta...

Aug 14, 202455 minSeason 1Ep. 103

Six-Figure Pricing and Money Mindset with Austin L. Church EP 102

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today I’m talking with Austin L. Church of Freelance Cake, author of Free Money and fractional CMO for Moxie, about the tough and rewarding realities of freelancing, and how to truly understand your worth as a web designer. If you’ve ever struggled with setting your rates or felt torn between the freedom of freelancing and the security of a corporate job, this episode is packed with insights...

Aug 07, 202456 minSeason 1Ep. 102

Overcoming Fear and Failure in Your Web Design Business with Liz Mosley EP 101

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. In today's episode, I sit down with the talented Liz Mosley, graphic designer and host of the "Building Your Brand" podcast. Liz and I unpack the emotional rollercoaster of dealing with rejection and discuss practical strategies for overcoming it, the importance of visibility in growing your business, and how social media can be both a challenge and an incredible opportunity. We talk about h...

Jul 31, 202449 minSeason 1Ep. 101

Unlock Your True Power with Alecia St. Germain of the Conscious Edge EP 100

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. In today's milestone 100th episode, I’m sitting down with my BFF and transformational coach Alecia St. Germain of The Conscious Edge to explore the link between mindset and success in entrepreneurship. We dive into overcoming mental barriers, reframing goals, and cultivating a wealth-building mindset that can change your life and business. This isn't just another feel-good conversation; it's...

Jul 24, 20241 hr 5 minSeason 1Ep. 100

June 2024 Income Report EP 99

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today I’m sharing how much money we made in June, how we made it, how much we spent, and all of the lessons learned along the way. I share what’s happened since we decided to roll back the two price increases we did for the Web Designer Academy in 2022 and 2023, give you the results of our Income Accelerator Self-Study Course and our Paid Discovery Mastery™ workshop, take you inside the Next...

Jul 17, 20241 hr 11 minSeason 1Ep. 99

Finding Your Biz Besties with Katie Lynn + Laura Grace of Mushaboom Studio EP 98

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today I’m talking with Katie Lynn and Laura Grace of Mushaboom Studio about their online business journey, including how to get clients, finding your biz besties, niching down into SquareSpace development for designers, the value of great photography and what running an online business is really like behind the scenes. Get the full show notes at https://webdesigneracademy.com/098 When you're...

Jul 10, 20241 hrSeason 1Ep. 98

Attracting Higher-Quality Web Design Clients with Amy Posner EP 97

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today I’m talking with Amy Posner, a seasoned online entrepreneur and business coach who has mentored thousands of freelancers to grow the business they want by teaching them the skills they need to attract the right clients. Get the full show notes at https://webdesigneracademy.com/097 When you're ready, here are some ways we can help you with your web design business:​ 🎧 Subscribe to Prof...

Jul 03, 202450 minSeason 1Ep. 97

May 2024 Income Report EP 96

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today I’m sharing how much money we made in May, how we made it, how much we spent and all of the lessons learned along the way. I break down my process for writing income reports, how I manage and think about money in my business, and share the results of our new free course evergreen funnel test, and all the details about our new Paid Discovery Mastery™ workshop. Get the full show notes at...

Jun 26, 20241 hr 23 minSeason 1Ep. 96

15 Simple Marketing Strategies for Each Stage of Your Web Design Business EP 95

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today I’m breaking down exactly what marketing strategies to use in your web design business whether you’re new, experienced or a seasoned web designer so that you can stop getting stuck in the feast-and-famine trap! Get the full show notes at https://webdesigneracademy.com/095 When you're ready, here are some ways we can help you with your web design business:​ 🎧 Subscribe to Profitable We...

Jun 19, 202444 minSeason 1Ep. 95

Using Hypnosis to Unlock Your Creativity with Certified Hypnotherapist Lauren Best EP 94

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today I’m chatting with certified hypnotherapist Lauren Best about how hypnosis works, how it can unlock your subconscious thoughts, unblock and unstick you, and you get to hear a hypnosis session with me in real time! Connect with Lauren at https://lauren-best.com/ and join her Substack at https://possibilitiesinbetween.substack.com/ Get the full show notes at https://webdesigneracademy.com...

Jun 12, 202452 minSeason 1Ep. 94

Design Business Trends, Challenges and Marketing Strategies with Gigi Davarashvili of One6Creative EP 93

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today I’m chatting with self-taught designer and design-business mentor Gigi Davarashvili of One6Creative about her web design business journey, the biggest challenges she faced as she grew her agency, trends she’s seeing with web design business owners and clients and her best strategies for marketing and getting clients. Connect with Gigi at https://one6creative.com/ Get the full show note...

Jun 05, 202450 minSeason 1Ep. 93

Failing Forward: Lessons Learned From Web Design Business Challenges, Disasters, and Setbacks EP 92

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today I’m bringing you a replay of a panel discussion from the Simply Profitable Designer Summit where I speak with other successful design business owners about the role failure has played in their success. Connect with the panelists: Michelle Steward Nikki Hamilton Racheal Graham Sarah Linklater Sarah Masci Get the full show notes at https://webdesigneracademy.com/092 When you're ready, he...

May 29, 20241 hr 5 minEp. 92

April Income Report EP 91

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today I’m sharing how much money we made in April, how we made it, how much we spent and all of the lessons learned along the way. I share the results of our latest Web Designer Academy open enrollment promotion, and the results of all the experiments we’ve implemented over the past few months and how you can apply them to your own web design business. Get the full show notes at https://webd...

May 22, 20241 hr 16 minSeason 1Ep. 91

Profitable Proposals and Processes with Cass and Amanda of Foxtrot Branding EP 90

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Cass and Amanda from Foxtrot Branding are here to share their journey from $200 projects to a thriving design business. They share how they overcame challenges like getting their first clients, creating effective proposals, and setting boundaries with clients – and the creative ways they overcame these obstacles. Listen in to find out how they started and grew their design business into what...

May 15, 202450 minSeason 1Ep. 90

Redefining Debt with Michelle Steward of Financially Aligned EP 89

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today I’m sharing a candid conversation about debt and what we make it mean, and how our definitions of debt can either keep us stuck or propel us forward with Financial Planner and Financial Therapist Michelle Steward. Get the full show notes at https://webdesigneracademy.com/088 When you're ready, here are some ways we can help you with your web design business:​ 🎧 Subscribe to Profitable...

May 08, 202455 minSeason 1Ep. 89
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