Profitable Photographer Podcast - podcast cover

Profitable Photographer Podcast

Luci Dumas
Do you LOVE photography but feel totally overwhelmed trying to turn it into a real, money-making business? You're not alone — most photographers aren’t natural-born business pros. The creative part? Easy. But the business part...that’s where it gets tough. That is exactly why I created The Profitable Photographer. Every week, I bring you fun and heart centered conversations with top photographers and industry experts who share their best ACTIONABLE marketing and photography sales strategies, “inner game” shift tools that clear our roadblocks to success, and all the business wisdom they've learned along the way. Plus, I hop on the mic solo to share the ups, downs, and lessons from my own 40 years behind the camera (and behind the business). Whether you're just starting out or looking to expand your already-successful photography business, (and have lot more fun) you’ll find honest talk, practical tips, and loads of inspiration to help you thrive — not just survive — as a professional photographer. So let’s dive in, get inspired, and build the photography career of your dreams!
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Episodes

226: LARRY HERSBERGER - Magical Christmas Portraits for Fun and Big Profits

Today I am sharing a timely episode about high end, story telling Christmas photo. I sat down with the amazing Larry Hersberger, an internationally-acclaimed and licensed artist, storyteller, writer, designer and master photographer. He is globally known for his innovation of Magical Santa Photography, Magical Snowman, Vintage Baseball and Fine Art Classical portraiture. Listen in as Larry discusses his foray into photography in the 90s and what motivated his decision to veer away from the art’s...

Oct 11, 20231 hr 23 minEp. 226

225: Mark Campbell - Notes on 40 Years of Success in Photography

Can you imagine what it takes to have the same “job,” or at least work in the same industry for 40 years? This week’s guest on The Profitable Photographer Podcast is here to give us an idea of exactly what it takes to do just that. I am so excited and honored to introduce first-time guest, Mark Campbell to you. Not only is Mark an extremely talented photographer, but he also happens to be the current vice president of the Professional Photographers of America. Mark is also a speaker and mentor a...

Oct 04, 20231 hr 3 minEp. 225

224: Luci Dumas - 7 Steps To Attract Ideal Clients - Step 7 "GET THE CASH"

Well, well, well. Here it is, Step 7 of the mini-series about attracting clients that you will love, that will invest well and give you big hugs when it is complete! Every other week I’ve taken a deeper look at the free guide on my website, “7 Step Ideal Client Attraction Guide for Photographers”, and breaking each step out into its own little mini podcast episode to help you figure out who your ideal client is. This week is the final week of the series and I hope you have listened to all of the...

Sep 27, 202316 minEp. 224

223: Donna Edman - Portrait Photography Tips and Tricks

What do you get when you combine a background in business and social work with a desire to photograph things that are beautiful? And why not add in a superpower for helping people feel comfortable in front of the camera? This powerful combination will give you none other than this week’s guest on The Profitable Photographer Podcast, the amazingly talented photographer Donna Edman. Donna is an award-winning portrait photographer with a passion for honoring and encouraging people to share their le...

Sep 20, 202359 minEp. 223

222: Luci Dumas - 7 Steps To Attract Ideal Clients - Step 6: YOUR PHOTOGRAPHY SKILLS

Well, well, well. Here it is, Step 6 of the 7-Step Ideal Client Attraction Guide for Photographers! For the last few weeks, and going forward every other week until we’ve covered all 7 steps, I’ve been taking a deeper look at the free guide on my website, “7 Step Ideal Client Attraction Guide for Photographers”, and breaking each step out into its own little mini podcast episode to help you figure out who your ideal client is. This week’s episode is all about Step 6: Photograph to Sell. Now that...

Sep 13, 202322 minEp. 222

221: Jeffrey Shaw - Exploring Self Doubt for High Achievers

Self-doubt is one of the ways we entrepreneurs suffer and slow ourselves down on the way to success. And my fabulous guest, Jeffrey Shaw is literally writing the book about it. His goal is to help high achievers achieve everything they want to, and to help self-employed people, like you and me, have the confidence to set big goals and go after them. I am so pleased to welcome back to the podcast, my friend Jeffrey Shaw. I say welcome back, because four years ago when I started The Profitable Pho...

Sep 06, 202356 minEp. 221

220: Luci Dumas - 7 Steps To Attract Ideal Clients - Step 5 BECOMING VISIBLE

Well, well, well. Here it is, Step 5 of the 7-Step Ideal Client Attraction Guide for Photographers! For the last few weeks, and going forward every other week until we’ve covered all 7 steps, I’ve been taking a deeper look at the free guide on my website, “7 Step Ideal Client Attraction Guide for Photographers”, and breaking each step out into its own little mini podcast episode to help you figure out who your ideal client is. This week’s episode is all about Step 5: Increase Your Visibility. No...

Aug 30, 202322 minEp. 220

219: Yasmin Nguyen - Finding Joy, a Step-by-Step Guide

Can you just imagine - building a career and a life based on joy? That’s exactly what this week’s guest on The Profitable Photographer Podcast has done. In fact, it is even his mission in life to inspire one million people around the world and to share joy every single day. I couldn’t be more excited to introduce you to Yasmin Nguyen, joy ambassador, author, speaker, and coach. Yasmin teaches everyone from community leaders to business owners, caregivers, and students how to have more joy in the...

Aug 23, 202359 minEp. 219

218: Luci Dumas - 7 Steps To Attract Ideal Clients - Steps 3 and 4 / Finding and Drawing Photography Clients to You

Say it isn’t so! This week officially marks the halfway point of my new miniseries, 7 Step Ideal Client Attraction Guide for Photographers! For the last few weeks, and going forward every other week until we’ve covered all 7 steps, I’ve been taking a deeper look at the free guide on my website, 7 Step Ideal Client Attraction Guide for Photographers, and breaking each step out into its own little mini podcast episode to help you figure out who your ideal client is. This week I’m diving into not j...

Aug 16, 202320 minEp. 218

217: Arthur Rainville and Toni Marie - Should We Fear Artificial Intelligence?

It seems like everyone is suddenly talking about AI, both as a new tool and a threat to humanity (or at least creatives). I have dabbled in ChatGPT and watched a few Photoshop Beta tutorials and see where both can be helpful in my world. This is why I was so excited to have a conversation with two soulful artists, who happen to be photographers, about how we can both use artificial intelligence in photography businesses and rise above any “competition” from the robots. I am so happy to bring you...

Aug 09, 202351 minEp. 217

216: Luci Dumas - 7 Steps to Attract ideal Clients - Step Two

This week I am so excited to bring you the second episode of my new mini-series to The Profitable Photographer Podcast! In case you missed episode 1, this mini-series is based on the free gift that I offer on my website: 7 Step Ideal Client Attraction Guide for Photographers. The guide that I’ve put together takes a deep dive into 7 steps every photographer needs to do to attract their ideal client, and over the next few weeks on the podcast, I’ll be breaking each of those steps down even furthe...

Aug 02, 202315 minEp. 216

215: Ingvild Kolnes - Website Planning for Maximum Success

This week’s The Profitable Photographer Podcast guest is joining us all the way from Norway. And, she’s brought something super valuable with her: all the secrets and tools that you need to build a photography website that will make you stand out from the crowd. I’m so thrilled to welcome my new friend, Ingvild Kolnes to The Profitable Photographer with Luci Dumas! While it might have been a little tricky for us to find a time to connect with our time difference (a whopping 9 hours), I am so inc...

Jul 26, 20231 hr 2 minEp. 215

214: Luci Dumas - 7 Steps to Attract ideal Clients - Step One

This week I am so excited to start something new on The Profitable Photographer Podcast - a mini-series! This new mini-series is based on the free gift that I offer on my website: 7 Step Ideal Client Attraction Guide for Photographers. The guide that I’ve put together takes a deep dive into 7 steps every photographer needs to do to attract their ideal client, and over the next few weeks on the podcast, I’ll be breaking each of those steps down even further. First up? Step 1: Who are you? Listen ...

Jul 19, 202313 minEp. 214

213: Leon Johnson - How To Create Gorgeous Classic Portraits of Women

I’m so excited to welcome the great and powerful Leon Johnson to the Profitable Photographer Podcast this week! Leon is not only a great friend of mine but also an award-winning portrait and fine art photographer based in Athens, Georgia. He specializes in painterly portraits and is inspired by neo-classic and romanticism periods in art. Not too surprisingly, he began loving art while living in Europe, where he became inspired by all of the beautiful architecture, sculptures, and paintings. If t...

Jul 12, 20231 hrEp. 213

212: Luci Dumas - The Four Agreements in Business

To celebrate my birthday this July 4th, I am offering one of my favorite shows as an encore episode. This solo episode is Part One of a conversation about one of my favorite books called “The Four Agreements” with Don Miguel Ruiz. PART TWO is episode 109 if you want to listen to that one as well. Though these agreements apply to all areas of life, we can use the wisdom in our businesses to be more successful and use the tools in business to be a better version of ourselves The four agreements ar...

Jul 04, 202345 minEp. 212

211: Olivia Smith - Boudoir Photography Helps Women Feel Beautiful and Confident

Not only is this week’s guest on The Profitable Photographer Podcast an extremely talented photographer, but her superpower is making women feel beautiful and confident. I’m pretty sure her clients would all agree that she’s exceptional at doing just that. Please welcome the lovely Olivia Smith to The Profitable Photographer Podcast! Olivia has been in the photography industry for 13 years, and for the last year and a half has specialized in boudoir photography, which she considers her true call...

Jun 28, 202354 minEp. 211

210: Coach Luci on Starting Your Business For Big Success

This episode is a replay and one of the most popular. I share all about how to get started selling your work. I know it can be overwhelming and confusing so I thought I would give as much info about what to do and think about as I could squeeze out of my brain. This is in no way everything but it is a good foundation for success. I share with you why the first step is to have a clear vision, a dream that is specific as well as a bit of fantasy, a simple business plan, and a defined goal. I cover...

Jun 21, 202333 minEp. 210

209: Meredith Ryncarz - Why Film is Making a Comeback

It is such a joy to welcome one of my favorite guests back to The Profitable Photographer Podcast this week. You may remember Meredith Ryncarz from an episode last year, and if you don’t remember her you are sure in for a treat! Meredith was recently named a top photographer in the South by South magazine. You can find her work in Forbes, The New York Times, and Southern Living. Meredith is a former college art professor turned destination wedding photographer. She also happens to be a military ...

Jun 14, 20231 hr 4 minEp. 209

208: Ron Nichols: In-Person Sales and ProSelect Secrets

This episode is one of the most listened to in 2021 so I decided to do an encore as this week's episode. Enjoy and thanks Ron for such helpful info! I’m joined by ProSelect Guru Ron Nichols this week. He has mastered the art of sales and has some great advice to help others do the same. Ron Nichols has excelled at In-person sales long before the term IPS was coined. Since graduating from college with an art degree, Ron has owned a studio where he perfected studio sales from both the psychologica...

Jun 07, 20231 hr 21 minEp. 208

207: Luci Dumas - Honoring the History of Portraiture and Our Place in it as Photographers

This solo episode with me, Luci Dumas, was inspired by a visit to an art museum in Indianapolis. There was an exhibit called “Portraiture and Identity”, celebrating the history of portraiture since the beginning of time. I was moved to tears realizing that my/our profession has been a part of something so big and valuable. So important both in history, art, and to people personally. I felt so much pride being a part of this legacy! I felt humble knowing I was following in the footsteps of the wo...

May 31, 202331 minEp. 207

206: Tony Corbell: Mastering Light to Increase Success

Back by popular demand...this replay of one of my earliest podcast interviews deserves to be shared again, in case you missed it or because it it time to listen again. What a treat! My good friend Tony Corbell and I have a rich discussion about lighting, the importance of quality for the profitable photographer, and much more. He has photographed or taught photographic technical skills over 700 times in more than 20 countries and world capitals as well as in all fifty US states. In his more than...

May 24, 202352 minEp. 206

205: Tashina Calhoun - Mental Health and Emotional Intelligence are Keys to Success

This week’s The Profitable Photographer Podcast guest is a photographer, educator, entrepreneur, and mentor. Please welcome the wonderfully inspiring Tashina Calhoun to The Profitable Photographer Podcast! In the photography world, Tashina specializes in collaborating with business owners looking to focus on strong brand recognition with custom-branded photography and content creation tailored to their business needs. Having transitioned from corporate America to a full-time entrepreneur, Tashin...

May 17, 202345 minEp. 205

204: Luci Dumas "No More Starving Artist!"

In this solo episode, Luci takes on the topic of how to handle the challenge of artists who want to have a profitable photography business. Here are some tips on how to just say NO to being a starving artist. See your photography as a product, learn to separate yourself from what you create emotionally. When you do this, your next step is to be skilled at sales and marketing and running a consistent business. Don’t take rejection personally. It is about them and not you and your photographs You ...

May 10, 202329 minEp. 204

203: Ursula Mentjez - How To Change your Limiting Beliefs

I think it’s safe to say that at some point we’ve all felt a little bit stuck…in our comfort zones, in our photography businesses, and in our lives. I know that I have. The person that helped me get over that “stuck” feeling? This week’s The Profitable Photographer Podcast guest and my long-time coach and friend, Ursula Mentjes. I couldn’t be more excited for you to meet her! Ursula is a leading expert on success and business growth and a USA Today, bestselling author of UpLevel NOW. She is a bu...

May 03, 202349 minEp. 203

202: Erin Bonilla - The High Volume/High Average Pet Studio

This is an encore of my most listened-to episode. Woo hoo! So why is this episode so popular? Well, to put it mildly, Erin’s photography business is off-the-charts successful. She has achieved that 7 figure dream and now has the freedom to work as much or as little as she wants. And I’m beyond proud of her. She’s special to me because I was her coach early in her journey (5 years ago) and helped her choose pet photography as her niche. Erin’s following her passion and it is working! Bonilla Pet ...

Apr 26, 20231 hr 3 minEp. 202

201: Booray Perry - A Lively Conversation Plus Tips on Photographing Bar and Bat Mitzvahs

Chances are you’ve heard of my guest on this week’s episode of The Profitable Photographer Podcast at least once or twice. After all, as he says, he’s the only one with his name. Who is it? Why, the one and only Booray Perry! Booray Perry is a professional photographer in Tampa Florida, specializing in weddings, headshots, Bar Mitzvahs, and portraits. Before he picked up a camera, he was a professional radio announcer and comedian. Booray uses his photography knowledge and his ability to talk no...

Apr 19, 20231 hr 5 minEp. 201

200: Celebrating 200 Episodes by Turning the Tables: Luci Dumas Gets Interviewed

It’s hard to believe this is the 200th episode of The Profitable Photographer Podcast. But you know what they say… time flies when you’re having fun! And believe me, when I say, this episode was so much fun to record! To celebrate our 200th episode, the interview tables were turned and I was interviewed by a good friend, coaching client, and fellow podcast colleague, Kathleen Kent of Kathleen Kent Photography and The Household Six Podcast. Honestly, it was a little nerve-wracking turning the int...

Apr 12, 20231 hr 10 minEp. 200

199: Luci Dumas - Success in Photography Through Live Education

When you hang out with people that are where you want to be, you grow to be like them. That is just one of the topics I cover in this recording. Today’s episode is a solo show with yours truly, Luci Dumas, where I share my thoughts and stories about the importance of “Live and In Person” education. As a lifelong learner, I have always taken the opportunity to attend workshops, seminars, conventions, meetings locally and at a state and national level that are teaching everything from lighting, ca...

Apr 05, 202336 minEp. 199

198: Teshorn Jackson - Systems as the Key to Success in Photography and All Businesses

Guest Teshorn Jackson and I have been Facebook friends and finally got to meet in person at WPPI in March. I immediately decided that we needed to do a podcast episode together, and here we are! If you’re not familiar with Teshorn, he is a man of many hats (and he always has a fascinating hat on). Not only is he an award-winning wedding photographer, but he is also an educator that has traveled as far as Kenya and Cuba to teach. Teshorn also created an online community for Black Wedding Photogra...

Mar 29, 202349 minEp. 198

197: John DeMato - Photographing Entrepreneurs, Speakers, and Authors with Visual Storytelling

This week on The Profitable Photographer Podcast I’m so excited to welcome John DeMato, a visual storytelling expert that photographs speakers, authors, trainers and consultants to create world-class, image assets that position them as an authority In their space of expertise. By using collaboration, strategy and execution, he sets clients up for success beyond the photo sessions by educating them on how to leverage their portraits, book images, virtual and live event photos across their online ...

Mar 22, 202351 minEp. 197
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