Profitable Mindset - podcast cover

Profitable Mindset

Charlotte Smithwww.3cowmarketing.com
You may be the farmer or married to the farmer - this podcast will help you balance family and merge your personal needs with your farm demands. You can have a profitable biz AND a lovely, fulfilled life. I teach you personal development tools & strategies to finally conquer overwhelm and the feeling that you're not doing enough in your family or in your business. You'll learn step-by-step how to create the results you want in life!
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Episodes

#143: How To Raise Your Prices When You Feel You're Already Charging a Premium

Click HERE to Be Notified When 5X Your Farm Sales Opens in February Many farmers feel like their prices are already higher than the grocery store, or the highest in the area, so they think they can't possibly raise them any higher. But they're still not making a sustainable profit. They (you?) often feel guilty even thinking about increasing them to be able to afford to hire help or lift some of the financial burden you feel. Now you're not making enough money to hire enough help, so you're over...

Dec 01, 202220 min

#142: The Million Dollar Skill I Teach My Clients - Try It Today.

Click HERE to Get on the Wait List for 5X Your Farm Sales I've got a powerful episode for you today. I'm teaching you a skill that, when you hone it, you'll be unstoppable in your farm business. Click The Link Above to learn the skill. Do you know how, when you set a goal - ANY goal - the next thing that happens is you start to feel some negative emotions such as: overwhelm scarcity - not enough time not enough money scared it won't work nervous others won't like it Well, most of us use those em...

Nov 25, 202221 min

#141: Why This Farmer Invested in Coach Training No Matter What the Cost - Last Day to Join

Click HERE for Farmers Coaching Farmers Coach Training Program Last Friday, I sat down with my client, Lori Hernandez, and we dove deep on how coaching has transformed her life in every way - she was the first person to sign up for coach training so I asked her to share with you why she decided to do that. Click the link above to listen to our vulnerable and moving conversation - if you have any questions at all that I can help you with, do reply to this email and ask me. When I started my coach...

Nov 16, 202251 min

#139: Free Training: How to Stop Procrastinating and Reach Your Farm Goals and Dreams

Click HERE to learn to overcome procrastination once and for all - free training. There's a great chance you haven't even come close to reaching what you're capable of on your farm and in your life. I know this because I now have 253 farmers in my coaching program who are reaching new heights in their lives and businesses each week. They're exceeding their expectations of what they thought was possible. And I believe this is true of all people. >>Click HERE to Learn to Reach Your Goals and...

Nov 10, 20227 min

#138: Are Facebook Ads Worth It --- If So, How to Get the Most Out of Them

Sign Up to Be Notified of "Farmers Coaching Farmers" Coach Training Program If social media marketing is a bear, Facebook ads are a BEAST! This is my experience, AND, I see evidence of it in your emails and messages about your struggles with social media marketing in general, ads specifically. I give a 2-hour long social media marketing class at conferences. That's too long for you here on the podcast, so I condensed it into 31 minutes of super focused ideas to help you. Tune in to episode 138 a...

Nov 03, 202232 min

#137: How to Use Social Media To Build A Loyal Customer Base

Sign Up to Be Notified of "Farmers Coaching Farmers" Coach Training Program I was in Jackson, Mississippi last week teaching marketing, and I got more questions about "the beast" that is social media marketing than anything else. Using social media to build your business can be super deceiving - you see this platform online, whether it's Facebook, Instagram, Youtube, Tik Tok, or wherever you're looking... and there are millions and millions of people right in front of your eyes. And you KNOW a p...

Oct 27, 202226 min

#136: The Huge Roadblock All Farmers Face - And Tips on How to Overcome

Today and tomorrow I'm in Jackson, Miss., teaching a marketing workshop with Joel Salatin - follow along with us! I'll be sharing reels and stories on Instagram - Click HERE to follow me there throughout the 2 days. This is my ONLY in-person training this year, after a couple years of COVID - hope to get back to it in '23. Today I've got an episode that will help those of you struggling to get to profit on your farms. Last week I had 675+ farmers join me in Farm Marketing Week and I coached on t...

Oct 20, 202218 min

#135: Seven Tools I Created That Will Get You Into the Top 1% of Successful Farmers

Click HERE To Get The 7 Tools - My 5X Your Farm Sales Program This week you saw me offer feedback on several farm websites that I know from experience, when you implement the coaching I offered, will be the start of you 5X'ing your farm sales. That's just one coaching session. We do this EVERY week inside the coaching program. The farmers I'm giving feedback to each week are selling out in ONE email what used to take them months. They're selling more in ONE WEEK than they used to sell the whole ...

Oct 12, 202218 min

#134: Farm Marketing Week Starts TOMORROW - free marketing coaching.

Click HERE to sign up for Farm Marketing Week – Free Coaching Farm Marketing Week is where I go live with farmers all across the country on Zoom and you can submit one piece of marketing for my feedback. Each time I offer strategic marketing feedback on these calls, farmers are emailing me afterward sharing success: "Sold 80% of my wreaths with ONE email after you rewrote it" rewriting her email as I taught and a day later sold 2 hogs with that email, previously not getting anyone to buy from he...

Oct 06, 202210 min

#133: 4 Simple Tips Farmers are Using to Get Their Newsletter Making Many Times More Money

Click HERE to sign up for Farm Marketing Week – Free Coaching I've had farmer after farmer email me after Farm Marketing Week (all free) and tell me they implemented a few of the coaching tips I offered... ...and they made money where before they were making none, or they make double, triple, or more than their previous sales. The email I got just this week - she sold 80% of her wreaths with ONE email where before she wasn't selling any in her emails. THIS is the power of learning the skill of m...

Sep 29, 202217 min

#132: How This Farmer Works Far Less While Making Far More Profit - Client Interview

Click HERE to sign up for Farm Marketing Week - Free Coaching Imagine this for you: "I'm making the same amount of money working far fewer hours this year. I'm confident I can make any amount of money I want with this farm. Everyone notices how much calmer and nicer I am." >>Click the link above for Lisa's full story of how she did this on the podcast today>Click the link above to learn how you can also learn to transform your life and farm...

Sep 22, 202250 min

#131: The Top 3 Mistakes Farmers Make Selling Direct to Consumer + How to Fix Them

Your farm looked successful on paper (or in your mind, at least.) Raise what you know people want Look at what the market will bear and price accordingly, so it's a steal, you know you'll sell out. Post consistently on social media - ALL the places! Then reality sets in. But the money does NOT. Click the link above to Avoid (or fix) the Top 3 Mistakes Sometimes what seems like the most obvious things to do on your farm are the things that will do your business in - FAST. There's a bit of a time ...

Sep 15, 202224 min

#130: This is the Strategy Farmers Are Using to Make Farm Life More Manageable

5X Your Farm Sales Waitlist – HERE If you're a farmer, some days it feels like nothing's going right. Case in point, last week I coached on the following: Lost half my flower crop to spider mites The butcher closed suddenly & unexpectedly, leaving us with lower quality options We sold half our cattle herd at auction due to drought And more. At first glance, it seems these things shouldn't be happening; they cause such negativity. Thank goodness all these farmers have a mindset coach to help ...

Sep 08, 202224 min

#129: 2 Crucial Steps The Most Successful Farmers Add To Their Days

Click HERE for 5X Your Farm Sales Waitlist I was raised to believe that I had to "earn" or "deserve" time off. I was taught I had to get it all done, or most of it, or get everything/everyone taken care of... ...before I could take a break. And I hear it in the way you talk about your life that you may have been raised the same way. It took me 50 years of overworking and exhausting myself, making myself sick, to figure out how to change that belief and start giving myself a break. ==> Click t...

Sep 01, 202229 min

#128: The Simple, Focused Practice Farmers Use to Finally Complete Their To-Do Lists

Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE This week I'm diving in to Step 2 of "4 Simple Steps to Create More Time." Today's simple but life-changing exercise is one my clients in 5X Your Farm Sales learn to implement the first week of class. It's one of the key shifts that create huge progress in their businesses. It's how they produce MORE in 2 hours than they used to struggle with completing in a week. Click the link above to learn this simple practice. You see, there's...

Aug 25, 202221 min

#127: The Cutting Edge Practice my Clients Use to Make Farm Life Way More Manageable

Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE You may know logically - Worry will never make you feel better. Hustling will never make you feel more peaceful. Self-criticism will never make you feel good about yourself. Trying to do it all will NEVER make you feel productive or accomplished. And though you may know this to be true, most people don't know how to stop doing it. I can help. And I'm working with farmers daily teaching them how. These four things don't work to make...

Aug 18, 202228 min

#126: The Four Biggest Time Wasters in Your Day

Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE Imagine how luxurious it would feel to have 2-3 extra hours every day of your life. It's not just an impossible dream... stay with me here, and you'll start to see possibility for this. ==> Click the link above to Learn the 4 Biggest Time Wasters <== You know I can teach you how to make more money. And I can teach you how to attract all the customers you need. But what I can't do for you is create more hours in the day than t...

Aug 11, 202231 min

#125: The 7 Specific Tools I've Created That Will Get You to Success and Profit

5X Your Farm Sales is Open For Registration Click HERE to Learn This week you saw me offer feedback on several farm websites that I know from experience, when you implement the coaching I offered, will be the start of you 5X'ing your farm sales. That's just one coaching session. We do this EVERY week inside the coaching program. The farmers I'm giving feedback to each week are selling out in ONE email what used to take them months. They're selling more in ONE WEEK than they used to sell the whol...

Aug 03, 202221 min

#124: How This Mom of 6 Went From Frazzled to Fulfilled Farming With Family

Click HERE to Read All About 5X Your Farm Sales Coaching Program Today is a very special story of transformation of an extended farm family. -Click the link above to hear about how Rachelle, her husband and her father-in-law have improved their lives dramatically on the farm.- Rachelle has 6 kids UNDER 7. As if that's not a big enough job, she often milks cows in the afternoons. She farms with her husband - they own the farm 50/50 with her in-laws, so there's the added pressure of doing business...

Jul 29, 202244 min

#123: The Crucial First Step to Creating More Time in our Busy Farm Days

Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE Most of us consider time to be our most valuable asset. Our 24 hours in a day is so precious! But here's what I know to be true - *I teach you how to create more money. *I teach you how to get all the customers you want ** But I can't teach you how to make more hours in the day than the 24 we're all given. But I CAN teach you how to create more time in the 24 hrs you already have by making a few subtle but powerful shifts. Click th...

Jul 14, 202228 min

#122: How Expecting Others to Act a Certain Way Keeps You Stuck - and How to Fix This

Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE Many farmers move through their days disappointed by others' actions or lack of actions. In my farmer coaching group, farmers show up frustrated with thoughts like - "my husband should be supporting me in quitting my job." Or, maybe your farm partners don't want to work as hard as you think they should. And since farming and personal life are often intertwined, even personal expectations stop you up, such as - "my ex should be keep...

Jul 07, 202231 min

#121: Three Simple Steps to Cope Better When Things Go Wrong on the Farm

Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE You can be skilled at farming AND marketing but still NOT be making money on your farm. Here's why... Most farmers are missing the mindset skills required to build a sustainable & profitable farm. (Actually, it's not just limited to farmers, it's all humans - we aren't taught mindset management anywhere in our lives. Until now.) Here's how it goes - farmers start their farms. They're great at producing top-quality products. The...

Jun 30, 202223 min

#120: How to Stop Criticizing Yourself So You Move Forward With Ease

Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE Many of us confuse "being honest" with disrespecting ourselves. We think we're just telling the truth when we say things like: "my marketing isn't working" "I should've had this down by now" "I'm not very tech-savvy" "people don't appreciate the work we do" These are various versions of thoughts I've heard from farmers many times over the years. Most farmers just think they're statements of fact. But what if thinking this is actual...

Jun 23, 202228 min

#119: How to Make Decisions on Your Farm Like a CEO for Very Clear Branding

Sign Up for Farm Marketing Week - Free Marketing Coaching - HERE It's super common for the farmers who first come to me for coaching to think that a successful farm is built by giving your community what they want. For instance, they decide to start a flower farm. People love the flowers and wish could cut their own. So the farmer opens up a u-cut. Then, the customer wants you to save them some peonies. Or pink tulips... and you go out of your way to do so. Next, they want to pick up their flowe...

Jun 16, 202228 min

#118: Free Worksheets to Figure Out How to Price Your Products

Get the Free Pricing Worksheets HERE. 13 years ago, when I brought home my first milk cow, I just figured I'd charge a buck less than the neighbor was charging. Yes, that was my pricing strategy! I oh-so-quickly learned that was not a strategy, and not only that, it was a fast-track to broke if I kept it up! And I know this is one of the most common struggles among us all, because I get the emails & FB/IG messages daily: "How do I figure out what to charge for my (chicken, flowers, CSA)?" "H...

Jun 09, 202227 min

#117: The 3 Step Process My Clients Use to Send Marketing Emails With NO Fear

Sign Up for Farm Marketing Week - Free Marketing Coaching - HERE If you're not sending your marketing emails to people with ease, it's not a time management problem, as this week's client thought. It's a thought problem. The only thing between you knowing you need to send marketing emails or newsletters and actually sending them, is your thought about it. My client showed up for coaching because she's only sent 2 newsletters in 6 years of being a lavender farmer. And this is keeping her stuck, s...

Jun 02, 202228 min

#116: How to Stop Your Mind from Spinning and Looping and Finally Feel Calm

Sign Up for Free Marketing Coaching HERE during Farm Marketing Week. I used to wake up every night about 1:30-2:00 AM and just toss and turn for the next couple of hours, worrying about my farm, family, and my to-do's. It wasn't even productive or useful because I wasn't actually doing anything! I was just looping & spinning. But I couldn't stop it, either. Then, I'd wake up on time in the morning, but groggy and tired. I thought it was normal because most of my friends had the same struggle...

May 26, 202235 min

#115: This is the ONE CRUCIAL THING the most successful farmers do in life and business

Get free marketing coaching during Farm Marketing Week HERE. Do you know your financial success on your farm cannot outpace your personal growth? To put it another way, if you're not happy with the amount of sales or the money, or profit you're making in your business, you've got to work on your mind to improve those results. Many farmers have success at first but then they plateau. That plateau is feedback you've got to take the next step and work on yourself, not on the website or infrastructu...

May 19, 202246 min

#114: The Biggest & Most Costly Mistakes Farmers Make in their Marketing

Sign up for FREE coaching during Farm Marketing Week HERE. ​ Now is the time for you to step up and be powerful in this world and make your farm profitable so you can be in it for the long run. There are so many lives to be changed with your products and events. What steals your success and keeps you from having the impact you want to have are decisions made from non-productive thoughts about your ability to market and your marketing. Most of you create your marketing from non-useful thoughts li...

Apr 28, 20227 min

The One Thing You Must Change in Your Marketing

Sign up for FREE coaching during Farm Marketing Week HERE. What I know to be true after working with hundreds of farmers, is the thing between you and the money you want to make is your marketing written in a way that connects and creates desire to buy. The amount of sales you make is a direct result of your marketing. And marketing that makes sales with ease starts with your thoughts about it. ​ Your mindset. Click HERE to clean up your mindset around marketing. So what is your mindset around y...

Apr 20, 202214 min
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