The Difference Between FREE and PAID Content

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I get this question all the time…  

“What is the difference between my FREE content and my PAID content?”  

“How do I differentiate the two?”  

“I don’t want to give too much away otherwise people won’t buy my products!”  

“What do I do?!?”  

First, acknowledge that this is a scarcity mindset!  

There are more than enough people in the world that can discover you and that would love to buy your products. Understand that content is a long game so while you may be thinking it’s “not working” it actually is so be patient.  

While there should be differences between your free and paid content, they’re probably not what you’re thinking.  

Today, I’m going to break down the key components that separate free from paid content, and while all of these points are important, the last one is by far the most important and is the real separator between these two types of content so make sure you use all three of them.  

Let’s dive in!