You’re in for a treat in today’s episode as Melissa Kay, Lead Strategist at Tap the Potential, interviews Donna Leyens. Donna founded Pumpkin Plan Your Business and has helped thousands of small business owners transform their businesses. Join Melissa and Donna to learn more about marketing that works to attract your ideal clients! Profit by Design is a Tap the Potential Production. Show Highlights: Donna’s role and current work Your marketing must be geared toward attracting your ideal clients....
Jan 09, 2025•31 min
Your dreams are WHO you are! They are the core essence of your being and the purpose for which you were created. Melissa Kay and Dr. Sabrina Starling share their big dreams from a year ago and what’s happened since then. You’ll hear how they’ve dialed in the action plans for Tap the Potential clients to streamline services and upgrade the quality of the services delivered by Tap the Potential . Join us to learn more about dreaming BIG and aligning your vision with action! Profit by Design is a T...
Jan 02, 2025•25 min
Today’s episode is the second part of our Strategic Planning Series. Hopefully, you’ve listened to Part 1 and downloaded your copy of the Strategic Planning Guide and 2025 Planner. Get them now by clicking this link . You’ll need these resources to take full advantage of everything we are offering in the Strategic Planning Series. Creating your vision and instituting accountability are crucial to achieving your goals; this is what we help our Tap the Potential clients do every single day! Profit...
Dec 26, 2024•31 min
A focus on strategic planning for the new year has been a longstanding tradition at Tap the Potential , and we work diligently to expand and refine this process each year. For this two-part series that begins in this episode, please download your Strategic Planning Guide and the 2025 Tap the Potential Strategic Planner today. I hope these two episodes will excite you about having some thinking space for yourself. Please block an hour or two on your calendar and consider this time a gift to yours...
Dec 19, 2024•18 min
What is the BEST way to leverage AI technology in your business? In this episode, Dr. Sabrina Starling is joined by David Jenyns, the author of SYSTEMology , a book we highly recommend to all our clients at Tap the Potential . Join us to learn how AI is changing systems documentation, how to build a culture of systems, and how to overcome resistance. David Jenyns, a previous guest and good friend of the show, is an expert entrepreneur who sold the Melbourne Cricket Ground in his early 20s and fo...
Dec 12, 2024•32 min
In this episode, the Tap the Potential team gathers to celebrate and shine the Great Place to Work Spotlight on Tammy Little, a phenomenal client and the founder and CEO of Ghost Crew, FTC Group, and Summit Accounting Partners. She brings over three decades of diverse accounting experience and a fervent drive for business success. She has a BSBA in accounting from Appalachian State University and began her career in public accounting, mastering tax and audit before transitioning to corporate acc...
Dec 05, 2024•28 min
Are you ready to make 2025 your best year yet? Let’s start by asking ourselves what we are grateful for today. In this episode of the Profit by Design Podcast, we’re diving into how to build a resilient business and a life you love–starting with making decisions based on love, not fear. Join us as Dr. Sabrina Starling and Melissa Kay share powerful insights on living a regret-proof life and why practicing gratitude is the secret to long-term success! It’s Thanksgiving, and we are sharing our gra...
Nov 28, 2024•28 min
Your mission is your WHY, and it incorporates your purpose into your business. One of the most crucial steps in realizing your business dream is to reignite your passion and connect with the WHY of your business. Rediscovering that spark and creating a roadmap to bring your dreams back to life is the focus of today’s episode. Join Melissa Kay, Lead Strategist, and Certified Dream Manager at Tap the Potential to learn more! Profit by Design is a Tap the Potential Production. Show Highlights: When...
Nov 21, 2024•20 min
Delegating tasks is a struggle for most business owners, and it’s a challenge that quickly becomes an obstacle in the battle for a “work supports life” mindset. We touched on this topic as we ended our last episode, and we knew it deserved more time, attention, and deeper discussion. Join Melissa Kay, Lead Strategist at Tap the Potential, and Dr. Sabrina Starling, fresh off her recent TEDx talk, as they dive into this topic with practical insights. Profit by Design is a Tap the Potential Product...
Nov 14, 2024•38 min
We want to help business owners take control when feeling overwhelmed and understaffed. Feeling this way is a normal part of a growing business, and we can’t put off taking steps to move forward. Waiting until you don’t feel overwhelmed and understaffed may take forever! Melissa Kay and Dr. Sabrina Starling discuss this topic with fresh insight and actionable tips to help you learn to delegate and trust the A-players on your team. Join us to learn more! Profit by Design is a Tap the Potential Pr...
Nov 07, 2024•23 min
Are you making decisions out of fear or love? Wouldn’t a thriving mindset be better than merely surviving? In this episode, Dr. Sabrina Starling joins Melissa Kay, Lead Strategist at Tap the Potential , to discuss this topic. You’ll learn how to identify and break free from survival mode, how to cultivate a supported work/life integration, and actual steps to help you thrive. Join us! Profit by Design is a Tap the Potential Production. Show Highlights: Facing challenges in survival mode, which t...
Oct 31, 2024•24 min
In this episode, business psychologist and author, Dr. Sabrina Starling, discusses how business owners can offer flexibility and work-life balance to their teams while ensuring key results are met. She emphasizes defining clear key results for each role, planning for flexibility, and cross-training team members to maintain smooth operations during absences. Dr. Sabrina also highlights the importance of accountability and open communication about responsibilities and expectations. By fostering a ...
Oct 24, 2024•22 min
Are your company’s systems holding you back from reaching your full potential? Join Dr. Sabrina and Melissa Kay as we dive into the critical role of systems in driving sustainable growth. Dr. Sabrina Starling is “The Business Psychologist,” founder of Tap the Potential , and a recent TEDx speaker, and Melissa Kay is the Lead Strategist at Tap the Potential . You’ll learn why the success of your business depends on systems and what you can do today to get started with implementing systems. Join u...
Oct 17, 2024•23 min
Having a team of A-players who work in an environment of autonomy to deliver key results makes ALL the difference in your business. If that sounds too good to be true, you don’t want to miss today’s episode. You’ll learn how to build trust and autonomy in your team. Melissa Kay, the Lead Strategist at Tap the Potential , discusses this concept with Dr. Sabrina, who has masterfully crafted a successful business based on this foundational principle. Join Melissa and Dr. Sabrina to hear valuable in...
Oct 10, 2024•32 min
Exciting things are happening! I’m chatting with Melissa Kay, the Lead Strategist at Tap the Potential about my upcoming TEDx talk: Work Supports Life . Even though landing a TEDx talk has not been my primary goal, it’s been my vision since 2019 to share the message on a broader scale about what’s possible with a “work supports life” mindset. This philosophy has become even more meaningful in my life recently. Join us for this conversation! Profit by Design is a Tap the Potential Production. Sho...
Oct 03, 2024•39 min
You’ve read many business books to help you grow your business, but have you ever thought about writing a book to grow your business? Today’s show pulls back the curtain on the writing process to reveal how this endeavor can set you up for success, drive profits, and boost your business. Join us! Jeremy Jones is a military veteran, entrepreneur, author, and the founder/CEO of Jones Media Publishing . He’s helped countless authors write, publish, and promote their books through his expertise in s...
Sep 26, 2024•30 min
Calling all workaholics! Are you feeling stuck in the grind of running your business? It’s time to make a change! Join us to learn more in today’s episode! Kaitlyn Beaver, Tap the Potential’s How to Hire the Best Strategist, is joined by Melissa Kay, the Lead Strategist at Tap the Potential , to reveal key strategies that will help you grow your business without becoming a workaholic. You’ll learn to focus on the right priorities, build a self-managing team, and shift your mindset to redefine su...
Sep 19, 2024•32 min
Unlock the secrets to keeping your top talent motivated and committed! We are diving deep into strategies for retaining A-players and ensuring they stay engaged and excited about their work. Game-changing insights are coming your way in today’s episode! Many business owners feel frustrated by the challenge of keeping their best team members engaged and excited. Just when you think your team is established and ready to move forward, a key team member leaves for another job opportunity. We have th...
Sep 12, 2024•33 min
Are you struggling with high turnover or lackluster performance from new hires? Join us to discover how the right onboarding process can transform your team’s productivity and retention rates. We are diving into actionable strategies to ensure every new team member fits into your company and thrives—from Day One. Learn more from Melissa Kay, Tap the Potential’s Lead Strategist, and Kaitlyn Beaver, How to Hire the Best Strategist. Tune in to hear Melissa and Kaitlyn unlock the secrets to a succes...
Sep 05, 2024•33 min
All three Tap the Potential strategists are here to celebrate Bonnie Cecil of Fresh Tech Integrated as our most recent recipient of the Great Place to Work Spotlight. This designation puts the spotlight on business owners who are giving significant attention to making their company a great place to work for A-players. Dr. Sabrina Starling, Melissa Kay, and Kaitlyn Beaver share hosting duties for today’s very special episode. Bonnie Cecil’s interest in the audiovisual world began in her teenage y...
Aug 29, 2024•31 min
Do you feel like you are on a hamster wheel, always trying to find the right clients and keep consistent revenue coming into your business? In today’s episode, you will learn how to be strategic in attracting the right clients while staying in your unique niche. Melissa Kay, Lead Strategist at Tap the Potential , welcomes Donna Leyens to the podcast. The conversation covers how to identify your ideal clients, where to find them, and how to know what’s most important to them. Donna Leyens is the ...
Aug 22, 2024•40 min
Dr. Sabrina has returned from her 4 Week Vacation® which began abruptly and lasted longer than previously planned. Today’s topic is about having peace in your life as a driven entrepreneur. In this episode, Dr. Sabrina gets personal as she shares her heartbreaking experiences of the last few weeks and how her life has been forever altered and shaken to the core. She is joined by Rob Dube, who turns the tables and interviews her about grief, love, and finding peace in the things we can’t control....
Aug 15, 2024•35 min
Welcome to another episode in our podcast series hosted by me, Melissa Kay, the Lead Strategist at Tap the Potential , and Kaitlyn Beaver, our Success and Connect Team Lead and How to Hire the Best Strategist. Everything we’ve been sharing over these past few weeks is a glimpse into what our team is experiencing right now while Dr. Sabrina is on her 4 Week Vacation® that began unexpectedly and will last for more than just four weeks. Our systems are in place to run Tap the Potential effectively ...
Aug 08, 2024•32 min
Welcome to another episode with Melissa Kay, the Lead Strategist at Tap the Potential , and Kaitlyn Beaver, the Success and Connect Team Lead, and How to Hire the Best Strategist. We are giving you an inside look at what our team is experiencing right now and how we are flourishing while Dr. Sabrina is on her 4 Week Vacation®. Since the first day of her absence, our team has rallied to support each other, shift, and cover all the bases without missing a beat. Empowering your team to make decisio...
Aug 01, 2024•34 min
Welcome! I’m Melissa Kay, the Lead Strategist at Tap the Potential , and I’m joined by Kaitlyn Beaver, the Success and Connect Team Lead and How to Hire the Best Strategist. Everything we are sharing with you about setting up your team for success, taming your gremlins, and claiming your freedom is exactly what our team is experiencing right now. Dr. Sabrina is on her 4 Week Vacation®, but we have the right systems in place to run Tap the Potential efficiently in her absence. Since the first day...
Jul 25, 2024•34 min
This episode is the first of several hosted by Melissa Kay, Tap the Potential’ s Lead Strategist, and Kaitlyn Beaver, Tap the Potential ’s Client Success and Connect Team Lead and How to Hire the Best Strategist. We are keeping things running smoothly while Dr. Sabrina Starling is on her 4 Week Vacation®, which she unexpectedly had to begin earlier than planned. In today’s episode, you’ll get an inside look at what our team is experiencing in having all of the systems in place to run Tap the Pot...
Jul 18, 2024•42 min
Today’s guest has taken a 4 Week Vacation® (it was actually for five weeks!) She knows the value of setting up a business so that work supports life and not the other way around, and she sees firsthand the impact on herself, her business, her team, and her family. We welcome Sarah for her third appearance on the Profit by Design podcast! Sarah Martin is the president and co-owner of Cabin Works, a property maintenance and cleaning company in the rural mountain town of Granby, Colorado. She and h...
Jul 11, 2024•42 min
I’m excited to welcome Abby, Trent, and Laurie from Collected Living Design. This trio of business partners is sharing how they have taken their growing business and turned it into a business that truly supports their lives. They have been on this journey with us at Tap the Potential for about 1-½ years, and they have accomplished incredible things. Each of them is growing as a human being and learning valuable life lessons as they tweak their roles as business owners/partners. They have each be...
Jul 04, 2024•41 min
It’s not easy to plan for your 4 week vacation ®️ as a business owner, but it CAN be done–and it WILL change your life and your business for the better. Seth Gordon joins me today to discuss the last few weeks of preparation leading up to his extended vacation this summer. He describes the mindset shifts it takes to leave hustle culture behind, the steps he’s taking now to prepare his team, and how letting go of control gives him what he desires most in life. Join us to learn more! Seth Gordon i...
Jun 27, 2024•44 min
Today’s episode dives into the vast opportunities and unique challenges of integrating AI tools into your business operations while maintaining your authentic brand voice. We all want to navigate the complexities of AI implementation with careful consideration, but the AI world can be overwhelming. My guest breaks down the common fears around using AI tools and gives insightful tips for using this technology thoughtfully and authentically to grow your business and free up your time. That’s what ...
Jun 20, 2024•48 min
