Profit by Design - podcast cover

Profit by Design

Dr. Sabrina Starlingwww.tapthepotential.com
You work hard in your business. On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series. Profit by Design is a Tap the Potential Production.
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Episodes

36: Removing Friction to Create an Exceptional Client Experience with Roger Dooley

You wouldn’t purposely frustrate your top clients. Yet, many of us inadvertently do just that. Today Dr. Sabrina and Mike are talking to author, Roger Dooley. Roger’s new book, Friction, highlights aspects of our client experience many of us overlook. Roger was the VIP keynote speaker at last year’s Breakthroughs on the Bayou, where he presented on Friction. In today's episode, Dr. Sabrina and Mike talk with Roger about the powerful questions we as business owners, and our teams can be asking to...

May 16, 201955 minEp. 36

35: Special Mother's Day Edition: Entrepreneurship and Kids with Danielle Hayden

How are you showing up as a parent and an entrepreneur? Today, we have a special Mother's Day edition of the podcast as Dr. Sabrina and returning guest, Danielle Hayden, talk about two of their favorite topics: entrepreneurship and kids. Work ethic, relating to money, values, tough choices, curve balls thrown into life plans... Danielle and Dr. Sabrina share their experiences running successful businesses and raising kids. They agree that parenting as an entrepreneur is difficult and a lot of fu...

May 09, 201953 minEp. 35

34: What are You Bringing in the Door of Your Business with Chad Hatfield

Today, Dr. Sabrina and Mike bring Chad Hatfield, owner of Hatfield Builders and Remodelers in Plano, Texas, back onto the show. Chad was previously interviewed early on in the Profit by Design Podcast, in the very popular episode 4. Just before today's podcast was recorded, Chad shared some interesting insights with Dr. Sabrina. Chad’s insights got her thinking about her own business, so she anticipates that what Chad shares might resonate with you. Since attending the Breakthroughs on the Bayou...

May 01, 201946 min

33: Creating Company Culture To Attract and Retain A-Players with Kieran Lynch

If you had to hire 10 A-Players this year, how would you do it? Dr. Sabrina has an interesting conversation with Kieran Lynch, the VP of Lynch Power, a very successful electrical contracting company. Kieran's business has grown considerably over the last few years. They brought 10 new team members on board in the last year. In today's episode, Kieran gives us some of his insights around culture, and he explains how he hires 'A' Players when he brought on his ten new team members in the last year...

Apr 25, 201943 min

32: Strapping Your Monkey Mind In to Bring Out Your Awesome with John Bates

Do you have an important story to share? And would you like to become more powerful and effective in the way you communicate it? In today's episode, Dr. Sabrina and Mike have a conversation with John Bates. John's superpower is helping us get out of our own way to have an impact on the world. John is very good at getting people to be real very quickly. Dr. Sabrina was privileged to work and train with him on at least three occasions over the last year and he was a big part of how she has grown i...

Apr 18, 201941 minEp. 32

31: Don't Let Your Money Blocks Keep You From Making Good Decisions with Lindsay Darby and Danielle Hayden

Would you like to know if there's something that you may be doing that is sabotaging you getting good financial advice from your accountant or bookkeeper? Dr. Sabrina and Mike have a conversation with Danielle Hayden and Lindsay Derby, the owners of Kickstart Accounting, Inc . Danielle and Lindsay are all about accounting for growing a business that fits your needs. In this interview, they take a look at the ways we relate to money, and how fears that come up around money interfere with us makin...

Apr 11, 201950 minEp. 31

30: The Battles We Fight Start Between Our Ears

Did you know that your mindset is a critical issue? And that it affects your business in several key areas? In today's episode, Dr. Sabrina and Mike have an interesting conversation with Tom Reber, the host of The Contractor Fight Podcast . They talk about mindset and the impact that it has on the pricing of services, the sales process, the way we deal with the hiring process, and how we deal with our team. Tom also talks about the value of getting outside of our own industry to make our busines...

Apr 04, 201945 minEp. 30

29: Recruiting the Perfect A-Player for Your Small Business with Erin Longmoon

Have you ever worked in a toxic work environment? If so, you're going to love today's guest, Erin Longmoon, of Zephyr Recruiting. Erin is on a mission to eradicate toxic workplaces. She is doing this by placing A-Players in small businesses through her unique recruiting strategies. Listen in to today's episode, to hear her conversation with Dr. Sabrina and Mike. In her previous company, Erin worked as a business consultant and coach for small businesses. She constantly encountered clients who ne...

Mar 28, 201951 min

28: It’s Bold and It’s True! Tax Accountant takes 4 Week Vacation in the Height of Tax Season with John Briggs

Would you like to take a 4 Week Vacation™? John Briggs, owner of Incite Tax Works took the 4 Week Vacation™ challenge. In today's episode, he will share with us how he got there and what he has been through. He and Dr. Sabrina have an interesting discussion around mindset, sharing the mindset issues that they grappled with as they prepared to go on their 4 Week Vacations. The suspense was high in the final months as John needed to fill a critical role and the A-Players were not applying. John an...

Mar 21, 201944 minEp. 28

27: Tapping the Potential of Strengths in Your Small Business with Darren Virassammy

Are you clear about where your strengths lie? In today's episode, we're sharing our interview with Darren Virassammy, the Co-Founder and Chief Operating Officer of 34 Strong. Darren blew Dr. Sabrina away with his talk at ProfitCON last Fall, about working and living from our strengths. Darren has been bringing StrengthsFinder into organizations to help team members to gain clarity about where their strengths lie. And Dr. Sabrina has been looking for ways to help her clients deepen what they're a...

Mar 14, 20191 hr 11 min

26: Connecting to Learn

What does connected to learning mean to you? For Mike and Dr. Sabrina, it's been valuable to discover new things on this podcast, and to learn, grow, and evolve through the experience. Last week's episode got their wheels turning. Entrepreneurship can be a lonely, isolated endeavor. We entrepreneurs sometimes feel nobody really knows or understands what we're going through. So when we hear entrepreneurs in conversation about solutions, ideas, and ways to improve ourselves through our challenges,...

Mar 07, 201940 minEp. 26

BONUS: Dr. Sabrina interviewed by Tom Antion on Screw the Commute Podcast

Just back from a 4 Week Vacation, Dr. Sabrina Starling wants to inspire you to tap your potential. She runs her business only 25 hours per week, that's most weeks, and she's a single mom and author. On this interview, Tom asks Dr. Sabrina some outrageous questions, which gets her reflecting on her early days as an entrepreneur, and lessons she has learned from the school of hard knocks. Dr. Sabrina also discusses her next book in the How to Hire the Best series, focused on the construction indus...

Mar 04, 201957 min

25: Stop Playing Small with Christeen Era

Are you an entrepreneur and need help getting yourself and company out of the weeds? Today our guest shares the tools and systems that she uses. A woman on the go, Christeen Era is constantly improving her business. Her reach extends far beyond her business due to her dedication in helping other entrepreneurs improve their businesses as well. Christeen Era, the owner of Core Accounting Services, realized in 2005 that she had a unique skill set and decided to establish her own company – Core Acco...

Feb 28, 201946 minEp. 25

24: From Weeders to Leaders – Tapping into Your Team’s Greatness with Jeff McManus

How do you tap into your team’s greatness? Creating a great workplace culture is a struggle for many of us and it’s one Jeff McManus knows all too well. Author of the book Growing Weeders Into Leaders, at the age of 37, Jeff was hired by the University of Mississippi as the director of the newly formed landscape services department. At the time, Jeff one of the most junior directors on campus, and he faced an immediate and overwhelming challenge with the exceptionally low morale and the unaccept...

Feb 21, 20191 hr 2 minEp. 24

23: Overcoming Resistance to Change

Do you get all fired up after discovering a new system for your business only to find that you lack the confidence to implement the necessary changes? After listening to the previous podcast, with Vicky Suiter from The Profit Bleed , Mike was triggered with some familiar, yet uncomfortable feelings. In today's episode, Mike and Dr. Sabrina explore what to do to prevent feelings of failure and resistance to change. Listen in and find out how to build the confidence you need to implement new syste...

Feb 14, 201943 minEp. 23

22: Stop the Profit Bleed with Vicki Suiter

Do you know if you have a profitable business? You may think you do, and only find out at the end of the year that you’re barely breaking even. Today’s guest emphasizes that we need to build profit into our budgeting and we need to go beyond breaking even. Vicki Suiter is the author of the new book, The Profit Bleed. As an author, business consultant and coach Vicki has been proving for 25 years that good market or bad, raging competition or not, any contractor or designer can run a healthy prof...

Feb 07, 201945 minEp. 22

21: Designing for Profit in 2019

Mike is back with us on the show again! For Mike and Dr. Sabrina, success in business, in your personal life, and with your goals, is all about small wins. So in today's episode, Mike and Dr. Sabrina are talking about getting unstuck and creating big wins with small steps. They are also talking about planning for profit for 2019. Mike shares a roadmap to plan for profit and explain how to build it into your business. Many of us are inspired to implement changes in our business at the beginning o...

Jan 31, 201928 minEp. 21

20: Street Smart Entrepreneurial Strategies with Tom Antion

On today's Profit by Design, you're going to get some great ideas that are really going to get your wheels turning. Dr. Sabrina will be talking to Tom Antion, an internet multi-millionaire who has never had a job. He has been a professional speaker and entertainer since 1988. Tom has a really outrageous hiring method that takes guts to implement. Dr. Sabrina verifies, however, that it's a good method to use, and that it will work. Tom is the founder of The Great Internet Marketing Retreat Center...

Jan 24, 201940 minEp. 20

19: Become a Savvy Consumer of Business Coaching Services

How do you select a business coach? This is a great question for all business owners! It is not an easy task but there are best practices and things to look out for in choosing the right coach. Once you find the right coach, it’s important to understand what they will do for your business. Back from a 4-week vacation, our host Dr. Sabrina joins us today to discuss what you absolutely need to be aware of in the coaching industry. We will also hear how to be a great client when you have a business...

Jan 17, 201938 minEp. 19

18: Ask Dr. Sabrina: Help! I Need a Process for Hiring

Today Dr. Sabrina is answering a question from Heidi Adams, one of our listeners in rural Wyoming. Heidi’s business has been growing faster than she expected and she needs a process for hiring. Heidi is not alone! In fact, most small business owners typically don't have a system for hiring. So when it's time to hire someone, you write a quick job description, think of some interview questions and hope the right person shows up. Usually they don’t! On the show today, Dr. Sabrina shares a system f...

Jan 10, 201939 minEp. 18

17: Hire Better with Psychological Assessments Dr. Christine Allen

The guest on today's episode of the Profit by Design is Dr. Christine Allen, a Workplace Psychologist and Executive Coach. Dr. Chris and Dr. Sabrina discuss what small business owners need to know about using psychological assessments effectively in the hiring process. When used properly, psychological assessments dramatically increase chances of hiring right. Yet, there are pitfalls that come up with psychological testing that small business owners should be aware of. Dr. Christine Allen is a b...

Jan 03, 201952 minEp. 17

16: Why Your Business NEEDS you to Take a 4 Week Vacation

Dr. Sabrina is getting ready to leave for her 4 Week Vacation! She's been preparing since early March, and systemizing her business to run without her for the next four weeks. This means that her it will have to go through a complete business cycle without her being around. In today's episode, Dr. Sabrina shares the things she learned while getting her business ready for her to confidently take her 4 Week Vacation. Quite a number of Dr. Sabrina's clients are actively working on taking a 4 Week V...

Dec 27, 201837 minEp. 16

15: Making Sustainably Profitable LIFESTYLE Decisions with Nathan Shields

The guest on today's episode of the Profit by Design Podcast is Nathan Shields, the host of the Physical Therapy Owners Club podcast. Nathan has made some really interesting choices when it comes to both lifestyle and business. And he is with us on the show today to share his experience about making the kind of lifestyle choices that are sustainably profitable. We tackle some really juicy topics with Nathan today, about getting out of comfort zones, creating successful partnerships, and investin...

Dec 20, 201836 minEp. 15

14: Getting Out of Your Own Way in Business with Steven Bousquet

Steven Bousquet joins Dr. Sabrina on today's episode of Profit by Design Podcast after returning, very relaxed, from a 4 Week Vacation vacation. (He made the 4 Week Vacation Pledge at the last retreat held at Dr. Sabrina's home, The Entrepreneur's Retreat Centre .) And the truth of it is that this wasn't even his first 4 Week Vacation. He's had many of them before! So, as you can see, Steven is doing a lot of things right in his business and there's a lot we can learn a lot from him. On the show...

Dec 13, 201847 minEp. 14

13: How to Write a Simple, One Page Business Plan with Dave Sullivan

Are you a business owner that would like to retire one day and be able to pass off an excelling company? Then today’s show is just for you! Creating a one-page business plan that any business can use to get their company in order. Dave Sullivan has his own podcast “The Roofer show”, where he helps teach others to grow their business, make more money and have more free time. In 1979, Dave graduated from the top-ranked business school at the University of California. His plan was a long summer of ...

Dec 06, 201847 minEp. 13

12: What it REALLY takes to be a ‘Great Place to Work’

Wouldn’t it be nice to be a part of a working team that feels like family? On today’s Profit by Design Podcast , Dr. Sabrina speaks with Chuck Parmely and Scott Mason of Overhead Door Co. of Riverton / Lander. For Chuck and Scott, it’s not only about having employees feel like family - they are also creating a great place to work. According to Gallup, 87% of employees are unengaged or actively disengaged. 92.31% of Chuck and Scott’s employees are highly engaged currently, that is phenomenal! Tun...

Nov 29, 201838 minEp. 12

11: Marketing Isn’t Just for Getting Customers, It’s Important for Employee Recruitment Too

Attracting the best employees requires some ninja strategies in today’s tight labor market. On today’s Profit by Design Podcast, Mike Ciavolino joins Dr. Sabrina and Mike to discuss how to use marketing strategy to recruit . At Shore Creative Group, Mike and his team help their clients developing a unique Employer Brand while implementing the latest tools and techniques in recruitment marketing. After listening to today’s show, you will be chomping at the bit to get Mike’s free gift for you. Mik...

Nov 22, 201841 minEp. 11

10: Learn the Language of Your Ideal Clients

On today’s Profit by Design Podcast , our guest is Jeffrey Shaw, author of the book Lingo. In order for a business to attract more and more ideal clients and customers, we have to understand the lingo of the ideal clients, which is what Jeffrey shares on today’s episode. Having been one of the most sought-after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers b...

Nov 15, 20181 hr 3 minEp. 10

09: Stop Pushing Paper and Start Prioritizing People with Rhamy Alejeal

On today’s Profit by Design , Dr. Sabrina has a conversation with Rhamy Alejeal. Rhamy opens our eyes to the subtle micro-transactions that create friction between a business and its team members. You work hard to bring on A-Players. Now find out how to keep them. Rhamy and his wife, Elizabeth, are the owners of Poplar Financial, a provider of integrated, automated HR processes. Rhamy and his team work with hundreds of companies across the United States, helping them learn how to stop pushing pa...

Nov 08, 201859 minEp. 9

08: Live, Lead and Work On Purpose with Dr. Ken Keis

On today’s Profit by Design , Dr. Sabrina and Mike speak with Dr. Ken Keis. Not only is he an author, speaker, podcast host, and coach, but he is also the President and CEO of Consulting Resource Group International (CRG). Some of his latest books include: Why Aren't You More Like Me? , Deliberate Leadership , and The Quest For Purpose. Ken’s experience covers all areas of development—career, business, sales, personal, professional, purpose, wellness, leadership, communications, team-building, H...

Nov 01, 201855 minEp. 8
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