151 - Brian Carpenter - Build an Empire in a Small Market
Feb 25, 2025•23 min
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Episode description
Brian Carpenter is the Vice President of Mark Carpenter Plumbing, Heating, and Air in Clovis, New Mexico. The combined statistical area they serve is less than 70,000 - and yet they're thriving and enjoying strong growth. How do they do it? Brian is a very smart guy with great experience. In this episode Brian talks about:
- How Brian Carpenter joined our industry as an adult, without trade experience
- About Mark Carpenter Plumbing, Heating, and Air
- Adding new vertical markets
- Changing the service mix
- Finding and keeping good people
- Considerations of geographical expansion
- The challenges of a small market
- The benefits of trade shows
- Advice
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