Conducting Social Media Research Part 1 [16:48]

As part of a National Science Foundation grant received by the Educational Development Corporation in Massachusetts, Mike and I have been involved with a group of small business social media experts from around the country defining a step-by-step social media process for Social Technology Enabled Professionals. These small business people build, maintain, manage and leverages online social networks to engage with customers, business partners, employees and key influencers with the goal of building organizational success.  In this podcast, we cover part one of the first duty and discuss some of the tasks involved.