Welcome to Professional Services Growth and Marketing, the podcast that dives deep into the strategies and success stories driving the growth of professional service firms. If you're an entrepreneur, leader, or professional in the realms of law, accounting, architecture, medicine, and more, this podcast is your essential resource for insights, inspiration, and actionable advice. Hosted by Emerald City Productions team members, a seasoned expert marketing agency in the field of professional servi...
Nov 13, 2023•3 min
Tom Schwab is known as the father of Podcast Interview Marketing. Beyond just podcast guesting, he saw in 2013 how targeted podcast interviews could drive an inbound marketing machine. He has appeared on over 1,500 interviews and his company, Interview Valet, has served over one thousand leading brands, consultant, and non-fiction authors on over fifty thousand interviews since 2015. Tom is an author, speaker, and teacher. His book Podcast Guest Profits: How to grow your business with a targeted...
Feb 01, 2023•37 min•Ep. 167
Mike is the founder and CEO of RedCircle , a platform that equips podcasters with strong tools to support their efforts to advance, make money, and gain attention. By providing podcasters with the same tools as major publishers, RedCircle's technology enables podcasters to compete on an even playing field. To advance the audio advertising market for independent creators, Mike combines his technical training and experience in the podcasting sector. *** Brand You Funnels (first month free) - https...
Jan 25, 2023•24 min
Here's part 2 of how to get booked on podcasts thanks to a bunch of things I've learned over the past few years. Special thanks to Angie Trueblood for much of this knowledge. In this episode we'll cover developing your pitch and press kit, finding podcasts to pitch, and then being a successful guest. https://thepodwizegroup.com/ *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7...
Nov 02, 2022•14 min•Ep. 165
Over the next 2 episodes I'm going to teach you how to get booked on podcasts thanks to a bunch of things I've learned over the past few years. Special thanks to Angie Trueblood for much of this knowledge. In this first episode we'll cover why you should appear as a guest on podcasts and the first 2 steps in pitching other podcasts... having a goal and figuring out who is the ideal audience you want to reach. https://thepodwizegroup.com/ *** Brand You Funnels (first month free) - https://www.bra...
Oct 26, 2022•8 min•Ep. 164
Nora Sudduth, is the Co-founder of Hello Audio, and a leading marketing strategist. She has helped businesses sell over $500M of products and services online. Nora has over 20 years of experience working with startups to Fortune 500 companies. From market positioning and messaging to offers and sales strategies, she’s consulted on thousands of campaigns to help businesses have authentic and compelling conversations with their clients. https://helloaudio.fm/ *** Brand You Funnels (first month fre...
Oct 19, 2022•24 min•Ep. 163
Taking time to create premium content can offer you an opportunity to monetize your podcast by providing content to a smaller part of your audience that they can’t get on your regular podcast. Apple Premium - https://podcasters.apple.com/support/892-apple-podcasters-program-overview HelloAudio - https://helloaudio.fm/ Glow - https://glow.fm Memberful - https://memberful.com Patreon - https://patreon.com *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=dan...
Oct 12, 2022•11 min•Ep. 162
Want to hear my thoughts on podcasting in 2023? This episode provides them. I share interesting info about how many active podcasts there are, how to make your podcast better and grow an audience in 2023, how to monetize, and why podcasts are still the best form of content marketing to pursue. *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://danny...
Oct 05, 2022•22 min•Ep. 161
Batch Recording allows busy podcasters to get so much done and release episodes every week. Just like a factory, you produce multiple episodes in one recording session. *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at danny@emeraldcitypro.com *** Are you ...
Sep 28, 2022•8 min•Ep. 160
Finding advertisers for your podcast can be difficult for smaller podcasts but is a viable option for all podcasts if you use the right strategy. *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at danny@emeraldcitypro.com *** Are you interested in starting ...
Sep 21, 2022•8 min•Ep. 159
Umm, err, uhhh, like, ya know, just, sorta, right? Filler words can be bad things and good things when it comes to podcast editing. In this episode, I share some thoughts on filler words that you may not have considered including some research that covers understanding, gender factors, and more. Resources: https://psycnet.apa.org/record/2022-82550-001 https://www.researchgate.net/publication/275005568_Um_Who_Like_Says_You_Know_Filler_Word_Use_as_a_Function_of_Age_Gender_and_Personality https://w...
Sep 14, 2022•12 min•Ep. 158
How much editing is too much editing? That's what I'm discussing today. Join me as I share some steps you can take to make better edits in your podcast episodes. Resources: https://blog.pacific-content.com/editing-um-dialogue-28725d12ef29 *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/...
Sep 07, 2022•9 min•Ep. 157
Even though podcast recording is mainly an audio content medium these days, you do need to have some visual components, and chief among those items is your podcast cover artwork, also known as podcast artwork, podcast cover art, cover art, podcast tile, and more. A lot of new listeners will discover your podcast via their podcast directory, where your cover image will be the first thing they see and how they learn about your podcast brand. You want your cover art to appeal to them and invite the...
Aug 31, 2022•12 min•Ep. 156
Authenticity is key in podcasting. In this episode I cover why you should tell your story and share your real life; the good, bad and the ugly, the importance of interaction with your listeners, and how engagement from your audience is an important indicator of the quality of your content. *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozme...
Aug 24, 2022•6 min•Ep. 155
You just ran out of batched podcast episodes and you plan to record a few episodes tomorrow. You wake up in the morning and your voice is gone. What do you do? You attended a conference over the weekend and did way too much late night networking and picked up a cold from the flights. But you have a keynote in 48 hours. What do you do? In this episode you will learn: 1. Several quick fix remedies or cures for a scratchy throat or a lost voice 2. Long term vocal health strategies for podcasters an...
Aug 17, 2022•15 min•Ep. 154
How many of you are sitting here right now, and you don’t have a topic for your next blog post or podcast episode, or live video? Do you have that sinking feeling in your stomach, knowing you need to create something, but you have no idea what it is going to be? Man, that feeling sucks doesn’t it? I hate it when I’m staring down at my fingers floating over the keyboard, trying to think of that next great line of copy for a sales page, or an important email… Have you ever heard someone say, “I’m ...
Aug 10, 2022•7 min•Ep. 153
Proximity blindness, or the inability to see the forest for the trees, i the achilles heel of many unsuccessful podcasters or business owners. I discuss that topic today. *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at danny@emeraldcitypro.com *** Are yo...
Aug 03, 2022•8 min•Ep. 152
I take time today to answer the 3 most common questions I'm getting lately. 1. How do I monetize my podcast? 2. How do I grow my audience? 3. What equipment should I buy? *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at danny@emeraldcitypro.com *** Are yo...
Jul 27, 2022•11 min•Ep. 151
In this episode I share 12 ways that you can repurpose your podcast episodes so that you can save time and money. *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at danny@emeraldcitypro.com *** Are you interested in starting or growing a podcast AND busines...
Jul 20, 2022•10 min•Ep. 150
With over 400,000 active podcasts available for podcast listeners and some directories claiming more than 4 million podcasts available in their apps, there is likely a podcast format or podcast genre available for any search term you can think of. Let's explore some of the show types and formats and how they can affect your business. *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.i...
Jul 13, 2022•9 min•Ep. 149
Interviews are the most popular podcast episode format but most podcasters have never had training in how to prepare for and perform interviews. If you need a quick Interviews 101 course, take a listen to this episode. *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or...
Jul 06, 2022•11 min•Ep. 148
Today I welcome back Monica Froese to help us learn how to choose the right digital product for our businesses. Website: https://monicafroese.com/danny Podcast: Empowered Business Podcast™ https://monicafroese.com/podcast Social links: https://instagram.com/monica.froese *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Ques...
Jun 29, 2022•42 min•Ep. 147
In this episode I bring you up to speed on some of the latest developments in the podcasting world. This includes Apple Follower metrics and rankings, why you should go for a more focused audience, Edison Research's Infinite Dial 2022, crowded podcast categories, understanding rankings, and why your audiograms aren't working. Apple Follower Metrics - https://podcasters.apple.com/3142-march-2022-creator-updates Apple Chart Rankings - https://podcasters.apple.com/support/3146-apple-podcasts-charts...
Jun 22, 2022•14 min•Ep. 146
Today I take a peek behind the curtain at Emerald City Productions to show you why we provide certain services in our production packages that allow our clients to repurpose their podcast episodes into several different pieces of content. https://emeraldcitypro.com/services *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Q...
Jun 15, 2022•19 min•Ep. 145
No matter when podcast listeners discover your show, they will most likely go back to episode #1 and start listening from the beginning after enjoying one of your current episodes. It's extremely important to plan out your first 5 episodes so that your listeners know your story, know why you are podcasting, and immediately get value from listening. In this episode, I lay out the first 5 episodes that all podcasters should have when they start their podcast. *** Brand You Funnels (first month fre...
Jun 08, 2022•11 min•Ep. 144
You might be surprised to learn that I see several mistakes that are quite common for many first-time podcasters. While it’s a good thing to learn from your mistakes, it’s just as effective (and so much easier) to learn from the mistakes of those who walked the same road before you. Producing a professional podcast that people will want to listen to is difficult, but there’s no reason for you to go through so much trial-and-error. Trial-and-error is the downfall of many entrepreneurs who think t...
Jun 01, 2022•57 min•Ep. 143
Are you still recording your podcast to the internal hard drive of your computer? Stop right now and listen to this episode to find out what you need to be doing to prevent losing episodes when your computer or hard drive crashes. In this episode... External Hard Drives Clones Cloud Back ups Hosting Platforms Resources: External Hard Drives - https://amzn.to/339ttfH or https://amzn.to/2r9PRrM Super Duper Cloning Software - https://www.shirt-pocket.com/SuperDuper/SuperDuperDescription.html BackBl...
May 25, 2022•8 min•Ep. 142
Amber Hawley is a licensed therapist and lifestyle strategist who works with entrepreneurial individuals and couples with the emotional side of business. She is the owner of a therapy practice in Silicon Valley, host of The Easily Distracted Entrepreneur and Couples Fix podcasts, wife, mom of three kids, and Marvel movie super fan. Amber originally worked in the tech industry but her love for people led her to pursue a career where meaningful relationships are at the center of every thing she do...
May 18, 2022•38 min•Ep. 141
Do you want your business to get profitable and keep more of the money you make? Who doesn't! Well my CFO Jessica Mae Stafford from The Bottom Line CPA is here today to help us with all of the above. In this episode: Biggest mistakes online businesses make? How do you make sure people pay you on time? What is profit and how should we treat it? Taxes and the IRS. What are most businesses missing? Resources: https://www.thebottomlinecpa.com/ *** Brand You Funnels (first month free) - https://www.b...
May 11, 2022•30 min•Ep. 140
Bringing you up to date on some of the latest tips I've been sharing. Topics include... Podcast Pitching How to Make Your Podcast a Hit Libsyn updates How to Access Client-Side Advanced Stats Podcast Hall of Fame How to Get Promoted on Apple Podcasts Resource URLs: pitching: https://paulollinger.medium.com/dear-podcast-publicist-c574dc197c13 hits: https://www.bloomberg.com/news/newsletters/2022-01-09/podcasting-hasn-t-produced-a-new-hit-in-years Libsyn5 walkthrough: https://www.loom.com/share/d4...
May 04, 2022•12 min•Ep. 139
