19. WTF is Digital Media?
Mar 05, 2024•43 min
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Episode description
This week’s episode is the second in the series: “WTF is a ______??” And today we’re talking all about: WTF is a Media Planner?? We cover:
* What is digital media, how does it fit under the marketing umbrella?
* How would someone get into an advertising career nowadays?
* What role would be best suited to me within digital media? (creative, paid, planning and strategy and more)
* Justifying your impact as a marketer, or creative agency to executives and CMOs
…and in addition to all of this, we had a lot of fun too 😋
If you know someone interested in a career in marketing, and they could use a hand understanding what digital media is, we’d love if you would share this episode with them.
Catch you next time,
AB
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit amandabranson.substack.com
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