ProductLed’s Origin Story (8-Year Anniversary Special)

I’m taking you behind the scenes of ProductLed’s wild 8-year ride. From our embarrassing original name (“Traffic is Currency” - yikes) to helping 400+ companies generate $1B in self-serve revenue, it’s been anything but linear. I share the honest truth about riding the pandemic capital wave, the year I was completely lost, and how accidentally discovering our implementation program changed everything.

Key Takeaways:

[00:01:55] My first client took a chance on me

[00:05:03] I was making $33K/month but was miserable

[00:09:44] Writing my book in a 6-month sprint

[00:13:23] How COVID forced us to pivot from workshops to cohorts

[00:20:07] The accidental discovery that transformed our business model

Looking back, my journey followed exactly what Jim Collins calls the “Hedgehog Concept” - first finding what makes money, then following my energy to PLG, and finally creating a unique system that could become world-class. The intersection of these three elements is where unstoppable businesses are built.