Mark Ferguson - Cattle complexity and change

Welcome to episode 15 of the MLA Productivity and Profitability media series. This episode features Matt Ferguson from NeXtgen Agri. Mark talks about the importance of embracing change to continue to be successful in agriculture.

Your host, Tanisha Shields and Mark discuss exciting technologies including genomics, robotics, artificial intelligence, augmented reality and big data. They discuss the impact that these technologies have on agriculture currently and in the future. 

This episode introduces the concept of conducting a pre-mortem of your business to prepare for the future.

To watch our webinar with Mark head to: Productivity & Profitability series | Meat & Livestock Australia (mla.com.au)

Mark recommends the Book "Who Moved My Cheese" by Spencer Johnson within the podcast and your can find it here:
https://www.amazon.com/Who-Moved-My-Cheese-audiobook/dp/B07F7LS2ZW 

This episode is brought to you by Agrista in partnership with Meat and Livestock Australia.