EP 536 - Strategyn Founder & CEO on Making Product Innovation Predictable
May 14, 2025•43 min
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Episode description
Can you truly create breakthrough innovations with a systematic approach? In this podcast hosted by VNS Health Product Director Mark Bailes, Strategyn Founder & CEO Tony Ulwick speaks on making product innovation predictable. Tony shares his groundbreaking Jobs to Be Done theory and reveals how companies can increase their innovation success rate by understanding customer needs at a deeper level.
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