Product Pulse by Magnusson Analytica

Alexander Magnusson

Your go-to catch-up on all things Product & Marketing Analytics with Amplitude. Hosted by Alex Magnusson, founder of Magnusson Analytica, this podcast delivers insightful updates on Amplitude features, community trends, and real-world use cases without the jargon or fluff. Whether you’re scaling your first analytics setup or deep into experimentation, we help you stay sharp, every week.

Last refreshed: August 18th, 2025 at 12:21 PM ⓘ

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Episodes

Full-Funnel Innovations & Lifecycle Strategy in Amplitude

This week on The Product Pulse , we unpack a massive set of updates from Amplitude that signal a bold shift in the analytics landscape. Here’s what we cover: Amplitude for Marketers: Why this launch breaks down the walls between product and marketing teams, and how it unlocks full-funnel visibility—from campaign to conversion to retention. Amplitude x Twilio Segment Partnership: How this integration creates a seamless loop from data collection to insight to activation—and what it means for your ...

May 18, 2025•48 min•Ep. 2

Scaling Smarter: AWS, Agentic AI, and Funnel Analysis from the Amplitude Community

In this week’s Sunday roundup, we break down some of Amplitude's biggest updates. From their major new partnership with AWS to experimental features that are quietly redefining how teams build smarter products. You’ll hear about: Amplitude’s new strategic collaboration with AWS Q1 earnings highlights and what they signal for Amplitude’s enterprise push A first look at Amplitude’s new Agentic AI assistant and Error Analytics beta Our hands-on work in the new #new-account-help onboarding initiativ...

May 11, 2025•6 min•Ep. 1

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