Allow your users to be human

On this episode, i share briefly about user persona and why it is important to build for humans. Some times, we jump into building products that's supposed to address a user's need but end up making their lives harder. We skip the process of creating a representation of the people we are building for but strive to meet business goals ignoring that you really need to provide the actual solution to the user's problem(s). If you're on this table, then you should listen to this episode.