Product Marketing Starter

Tiana•podcasters.spotify.com

After being flung into marketing and discovering product marketing along the way, I realized that a lot of people have never heard of the field or do not understand what it entails. Furthermore, along my learning journey, I read a report by PMA and discovered that there was little to no African representation! So I decided to start a podcast called Product Marketing Starter with the aim of: - Featuring African PMMs and increasing awareness of the role in Africa - Demonstrating the relevance of PMM in organizations, and - Inspiring people who want to kickstart a career in PMM

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Episodes

S3E3_Understanding Sales Enablement & Building a formidable PMM-Sales relationship

"I do not think that most startups in Nigeria and even Africa have what is called Sales Enablement in place." Do you agree? 👀 Well, those are the words of Omolara Sanni , a Product Marketing Manager at InCash , and my co-pioneer at the ⁠⁠African Product Marketing Pioneers (APMP). Following her bold, "non-data-backed" claim above, which turned out to be true 😀, I brought Omolora onboard to help us understand the "what and how" of Sales Enablement. Listen in to hear how she uses a "school Inter-...

Apr 15, 2023•34 min•Season 3Ep. 3

S3E2_Navigating the Highs and Lows of PMM Consulting

Hey PMStarters🚀 I'm sure by now we've established that the Product Marketing role is similar to handling a Swiss army knife because of its multifunctional complexities. Now imagine juggling several Swiss army knives at once!! Well, that's what Product Marketing Consultants do! 😅 For S3E2 of the Product Marketing Starter podcast, we spoke to Amalia Kamga , the Director of product marketing at ISB . Amalia shared the challenges and sweet spots of directing a Product Marketing Consultancy - from ...

Mar 05, 2023•45 min•Season 3Ep. 2

S3E1_Grooming Product Marketing Managers for the future

Hey Folks! We are back with Series 3 in 2023 🚀🤸 In Series 3, we'll continue to unravel PMM and deepen our understanding of the role. Kicking us off is Fidel Nwaefulu , a Faculty member at Utiva . Fidel shares his journey into PMM and also talks about Utiva's Product Marketing school and how to join! One key takeaway from my talk with Fidel is this - Retention is the new conversion! Listen in to understand this and so much more 🎧 It's important to note that this particular episode was recorded...

Feb 09, 2023•39 min•Season 3Ep. 1

S2E4_Demystifying Product Marketing - PMMing at a Multinational Company

For our Final episode in Series 2 of the Product Marketing Starter podcast, I had so much fun speaking with the bubbly and energetic Temilade Adelakun (AKA The Tems of Product Marketing 🎤). Temi and I have known each other for a while now through the NUTM program , so this episode was extra special 🤗 She shared the story of her "accidental" entry into Product Marketing, and how she recently landed her first PMM role with Google ! Talk about starting with a BANG 🚀😎 For emphasis, Google's hiri...

Dec 15, 2022•42 min•Season 2Ep. 4

S2E3_Demystifying Product Marketing - Maintaining a great PM-PMM relationship

In one of our previous episodes, Onyinyechi Nneji emphasized that PMMs and PMs working on a specific product/company need to be "5&6" (very close😊). It is for this reason that we had James Okpare talk about WHY and HOW Product Marketing Managers CAN and SHOULD maintain a great relationship with their Product Managers. A great relationship will ultimately translate into a wholesome product that solves the customer's problem(s). James also shares his unique career journey from being a Product...

Dec 02, 2022•29 min•Season 2Ep. 3

S2E2_Demystifying Product Marketing - Delineating the PMM role + An Intro to Positioning

Product Marketing sits at the intersection of several roles, hence there is the tendency for PMMs to be dragged into everything from Sales to Digital Marketing and Customer Support. This can be a difficult and stressful position to be in, especially if you're a "people-pleaser." Thus, it's important to know where your role starts and ends, and when to say "NO." At the same time, it helps to keep a flexible mindset and be open to taking up other roles, especially when working in a lean team. Caro...

Nov 17, 2022•44 min•Season 2Ep. 2

S2E1_Demystifying Product Marketing - The Ups and Downs of being the first PMM at a Startup

Being a first-time PMM is hard enough, but what's even more challenging is being a first-time PMM at a company that never had a Product Marketing role. Onyinyechi talks about her transition from content marketing to becoming the first Product Marketer at Kippa . She shares the ups and downs, and dishes out some survival strategies for any PMMs in a similar position....

Oct 29, 2022•36 min•Season 2Ep. 1

S1E3_Unconventional Route - Charting a New Career Path

Speaking with Benahili was sort of like unpacking a box full of wonder 🤗💕 Aside from her vast knowledge of Product Marketing, she has a contagious affection for the most unlikely things...listen to find out🤓 Behanili speaks about how she (kinda unintentionally) began charting a career path into Product Marketing by running a small business whilst studying Petroleum Engineering at UniLag . #Badass 🙌 Through her business, she was able to form relevant networks and position herself for her firs...

Sep 20, 2022•39 min•Season 1Ep. 3

S1E2_Unconventional Route - A Journey of Self-discovery

For Episode 2 of the “Unconventional Route to PMM” series, we spoke to Emmanuel , a Product Marketing Manager at Lend an Arm . One key lesson from Emmanuel’s journey is the importance of self-awareness and continuous self-discovery. #KnowThyself 💡 Emmanuel's transition from Law to PMM began once he realized he didn’t want to be a full-time lawyer. Thus, he took advantage of the “break” (#ASUUStrike and #Covid19) to build his skills in product design and marketing…and, as they say, the rest is h...

Sep 07, 2022•31 min•Season 1Ep. 2

S1E1_Unconventional Route - Taking a Leap…And Lovin' it!

Switching from one career path to another can be quite daunting. This is why our focus for Series 1 of PMStarter is - Unconventional Routes into PMM . Kicking off this series is Joy Kika , a Product Marketing Manager at Healthlane, who took a leap of faith from Clinical psychology into Product Marketing. Joy shares her early PMM experiences including jumping Molue for the first time in Lagos😂! She also shares how she's been able to sustain a career in product marketing. If you're just starting ...

Aug 24, 2022•47 min•Season 1Ep. 1

Product Marketing Starter - Trailer

Aug 15, 2022•1 min

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