Product Marketing Life

What PMMs get WRONG about product-market fit with Emily Wengel, Origami Risk

Emily Wengel, Product Marketing Team Lead at Origami Risk, shares her journey from biotech to product marketing, where she now leads a growing team. She breaks down how improv sharpened her communication skills, the challenge of finding product-market fit, and why project management and stakeholder alignment are essential for PMMs. Disclaimer: Everything was correct at the time of recording. Origami Risk has since hired a VP of Product Marketing to join Emily and the PMM team....

The #1 growth strategy most B2B teams overlook with Andrew Peterson, Clozd

What really makes a customer say “yes” or “no”? In this episode, we sit down with Andrew Peterson, co-founder of Clozd, to unpack the secrets behind win-loss analysis and why it's the most overlooked source of growth for B2B companies. Andrew shares his journey from the early days at Qualtrics to launching Clozd, a company that’s redefining how sales, marketing, and product teams learn from lost deals. We explore the win-loss maturity curve, the rise of AI-driven insights, and how Clozd’s Expert...

Public speaking, data, and discovery with Kristen Brooks, Octane

In this episode, we sit down with Kristen Brooks, Senior Director of Product Marketing at Octane, as she shares her inspiring career journey – from her early days in partner marketing at Cisco to leading enterprise strategy and demand gen alignment.

AI WON'T replace you, but PMMs who use it MIGHT with Susanna Bogardus, Workday

In this episode, Susanna Bogardus, Principal PMM at Workday, shares her path from account management to product marketing – and how AI tools like GPT-3 are reshaping how we work. She dives into building trust in AI, using tech to support (not replace) human roles, and why customer support is a goldmine for insights. Susanna also shares top advice for aspiring PMMs: hone your soft skills and know your customer.

What it takes to get promoted in product marketing with Steffi Li

In this episode, our host, Sid Khaitan, spoke with Steffi Li, Head of Product Marketing, about her path from advertising to building a career in technical B2B product marketing. She shares how a research background shaped her PMM instincts, what it’s like breaking into the field without a technical degree, and why domain knowledge and foundational processes matter – especially in early-stage startups.

Surviving career chaos: “Pause if you must, but don't stop." with Michael Robin Hansen, Thomson Reuters

In this episode, Sid talks with Michael Robin Hansen, Senior Product Marketing Manager at Thomson Reuters, about her unexpected journey from culinary school to product marketing. Michael shares how lessons from the kitchen help her manage product launches, her experience navigating layoffs, and what it takes to build a high-impact PMM team. They also cover how to break into product marketing without a technical background, the importance of curiosity and continuous learning, and why flexibility ...

Are tiger teams better than traditional teams? with Laura Kaminski, iTradeNetwork

Laura Kaminski, Head of Product Marketing at iTrade Network, shares her journey from graphic design to leading product marketing. She dives into how AI, customer insights, and tiger teams are transforming how tech companies align strategy and drive results. A must-listen for anyone in product, marketing, or tech leadership.

The good, bad, and spicy of transparent pricing with Madeleine Work

Host Collin Mayjack spoke to Madeleine, the Product Marketing Manager at Chili Piper, about her career transition, as well as her company’s unique approach to product marketing, transparent pricing, and positioning.

"Death to one-page product documents" with Logan Hendrickson, PM Lead at 15Five

In this episode of Product Marketing Life, host Collin Mayjack caught up with Logan Hendrickson, Product Marketing Lead at 15Five. If you’re tired of churning out one-pagers for your sales team, this one’s for you.

Navigating the inbound and outbound divide with Tamara Grominsky, Creator of PMM Camp

In this episode Collin sits down with every PMM’s favorite camp counselor, Tamara Grominsky. Collin and Tamara went deep on the differences between inbound and outbound PMM (hint, we’re not talking about your sales motion) and why the classic on the shelf/off the shelf analogy to explain PMM just doesn’t work.

How to make your messaging punchy with Emma Stratton, Founder at Punchy

In this episode, learn how to cut out the jargon and make sure your B2B messaging reigns supreme, with the "Queen of B2B messaging" Emma Stratton! You'll learn how to craft a unique brand identity and make your product stand out!

Bringing your product into the foreground with Jeff Chase, Mary Lim and Rachel Sheldon

In this episode of Product Marketing Life, Collin Mayjack sits down with Jeff Chase, Mary Lim, and Rachel Sheldon to do a deep dive on interactive storytelling and product adoption. The Vitally team shared how they built their interactive demos from the ground up, the role that demos play in their customer journey, and how they build product guides that don’t get ignored

How Clari dominated the revenue platform category, with Julien Sauvage, Clari

From the secrets of category creation to the art of structuring a top-tier product marketing team, Julien Sauvage shares valuable insights for any marketing leader looking to blaze a trail through their industry.

"Be 10 times bolder in your career" with Yi Lin Pei

In this episode of the Product Marketing Life podcast, Collin Mayjack sits down with Yi Lin Pei, a renowned career coach and founder of Courageous Careers. Yi Lin Pei brings a wealth of experience from her own journey in product marketing and offers invaluable insights into building a fulfilling and strategic career.

“We’re not marketers” and other spicy takes, with Eric Holland, Gab Bujold, and Zach Roberts

In this episode Collin sits down with the 3 the boys behind the We’re Not Marketers podcast: Eric Holland, Gab Bujold, and Zach Roberts. This episode is all about hot takes, including the hot take that started it all: Product Marketers are not marketers.

PMM charters and proof customers actually believe, with Mark Huber and Alex Eaton from UserEvidence

In this episode of Product Marketing Life, our host Collin Mayjack sits down with the boys behind UserEvidence, Mark Huber & Alex Eaton. Mark peeled back the curtain on his first PMM hire, Alex shared about building his PMM charter, and the three of them talked about what UserEvidence does best – customer proof.

“PLG is not a free trial” with Madison Leonard, Consultant and Founder of SaaS Secrets

In this episode, Collin sits down with the queen of PLG herself, Madison Leonard. Collin and Madison chat through mistakes product marketers make in segmentation, how companies can become more product led, and why features don’t make a product #1.

Building a PMM swipe file with Jason Oakley and Aubrey Chapnick, writers of PMM Files

In this episode, Collin sits down with the writers of his favorite newsletter, The PMM Files. Collin, Jason, and Aubrey talk about borrowed creativity, three of their favorite product marketing examples, and how to build a swipe file of your own.

Product marketing therapy with Maggie Bean, Co-Founder of Product Marketing Therapy

In this episode of Product Marketing Life, Collin goes to therapy. Well, sort of. Collin sat down with Maggie Bean, Co-Founder of Product Marketing Therapy. Collin and Maggie get personal, covering everything from anxiety and imposter syndrome to self care and finding community.

“Nobody cares about your vision” with Anthony Pierri, Co-Founder of FletchPMM

Fighting friendly with Andy McCotter-Bicknell, Head of Competitive Intel at Apollo.io

How to launch the PMM function from scratch, with Jason Oakley, founder of Productive PMM

From engineering to marketing: Priya Gill's journey to strategic PMM mastery

The best of Product Marketing Life: Game-changing insights from 2023

Maximizing impact: How to elevate sales enablement value with Justin Dorfman, Co-Founder & CEO at AssetMule

From product marketer to founder: Why PMMs have an entrepreneurial edge with Tamara Grominsky, founder of PMM Camp

Casual chats won't cut it: How to plan productive customer interviews with Katharine Hibson

Lone wolf or pack mentality? The pros and cons of solo PMMing | Stuti Dutt and Kevin Chan

Emotional intelligence in product development: Why design thinking is the key to success | Bryan Zmijewski, President and Owner of ZURB

How to create a unified launch process: Insights from Crownpeak's PMM | Aline Bezerra