Product Launch for New Product Developers

Explores the theories, strategies, and tactics that produce extraordinary innovation and collaboration in new product development to achieve successful launch. Discuss the interdisciplinary factors that contribute to product launch success. Blog and podcasts produced by Mark A Hart, NPDP and founder of OpLaunch

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Episodes

Reframing the concepts of product delay and customer requirements in NPD

Documents that describe "customer requirements" and schedules that spur discussions about "product delay" are artifacts of most new product development processes. Instead of these proxies for success, focus on improving the skills of individual contributors and the quality of their interactions within new product development networks.

Dec 11, 2012

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