Transforming Health Tech Go-to-Market: How Bonfire Analytics Drives Sales Efficiency

Guest Information

• Jaya Pokuri - Co-founder, Bonfire Analytics
• Vinay Nagaraj - Co-founder, Bonfire Analytics

Key Topics Discussed

• Healthcare data analytics and go-to-market strategy
• Machine learning applications in health tech sales
• Processing prescription claims and medical data
• Moving beyond volume-driven provider targeting
• Healthcare policy challenges and data access

Companies and Products Mentioned

• Bonfire Analytics - Healthcare data analytics platform
• Point Designs - Prosthetics device company (case study)

Key Statistics

• 3x increase in sales efficiency for Point Designs
• Founded Bonfire Analytics in late 2022
• Target market: SMB to mid-market health tech companies

Resources

• Bonfire Analytics Website: https://www.bonfireanalytics.com/
• Using Provider Data to Sharpen Your GLP-1 GTM Strategy
• Connect with guests on LinkedIn: Jaya Pokuri and Vinay Nagaraj

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