Transforming Health Tech Go-to-Market: How Bonfire Analytics Drives Sales Efficiency
May 29, 2025•34 min•Ep. 24
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Episode description
Guest Information
- Jaya Pokuri - Co-founder, Bonfire Analytics
- Vinay Nagaraj - Co-founder, Bonfire Analytics
- Healthcare data analytics and go-to-market strategy
- Machine learning applications in health tech sales
- Processing prescription claims and medical data
- Moving beyond volume-driven provider targeting
- Healthcare policy challenges and data access
- Bonfire Analytics - Healthcare data analytics platform
- Point Designs - Prosthetics device company (case study)
- 3x increase in sales efficiency for Point Designs
- Founded Bonfire Analytics in late 2022
- Target market: SMB to mid-market health tech companies
- Bonfire Analytics Website: https://www.bonfireanalytics.com/
- Using Provider Data to Sharpen Your GLP-1 GTM Strategy
- Connect with guests on LinkedIn: Jaya Pokuri and Vinay Nagaraj
Product in Healthtech is community for healthtech product leaders, by product leaders. For more information, and to sign up for our free webinars, visit www.productinhealthtech.com.
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