Reputation Before Reach: What Real Authority Looks Like in Action | #111: Sam G. Winsbury

Sam G. Winsbury is the Founder & CEO of Kurogo, a leading personal branding agency that helps entrepreneurs and executives become thought leaders. He’s worked with over 250 clients around the world, from fast-growing startups to major firms like KPMG and Salesforce, turning content into consistent opportunity.

In this episode, Sam shares the journey behind building one of the world’s top LinkedIn branding agencies. You’ll hear honest lessons from years of consistent posting, what it really takes to grow beyond 50,000 followers, and practical strategies to attract dream clients, grow your presence online, and build a brand that stands out.

Connect with Sam:
https://www.linkedin.com/in/sam-g-winsbury
https://linktr.ee/samgwinsbury
https://www.kurogo.co.uk/

Timestamps:
00:00 – Why positioning matters in personal branding
01:16 – Sam’s background and agency intro
02:09 – The meaning behind the name “Kroger”
02:54 – Rebranding the agency
03:23 – Starting up during university and COVID
04:34 – How the pandemic helped growth
05:49 – His first posts on LinkedIn
07:22 – LinkedIn’s early creator scene
08:24 – Losing and rebuilding his account
09:36 – Why consistency compounds
10:42 – Don’t compare across industries
12:00 – Motivation, habits and “just post” myth
13:45 – What makes Kroger stand out
15:05 – Building systems to convert leads
17:07 – Competitors and depth of service
17:39 – Client stories: wins and lessons
19:48 – Learning from campaign failures
20:45 – Signing a dream client
23:05 – His vision for Kroger
24:25 – Entrepreneurial role models
26:09 – Hitting 50k and going on Sky TV
29:49 – Public speaking while introverted
32:04 – Platform focus beyond LinkedIn
34:32 – Advice for LinkedIn growth
36:46 – Daily routine and team setup
38:29 – Hobbies: sport, music, languages
40:56 – Book recs: The Chimp Paradox, Psycho-Cybernetics
42:05 – Long-term personal goals
45:16 – Advice: offer free work to get started
46:19 – Where to follow Sam and final wrap-up

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