From Zero to Thought Leader: Mastering LinkedIn Personal Branding | #96: Nikolett Jaksa

Nikolett Jaksa is a LinkedIn personal branding specialist who turned content creation into a thriving career. In just over a year, she skyrocketed from a university student studying tourism management to the #1 female LinkedIn creator in Serbia and a top 1% creator globally. With over 2.5 million impressions and 25,000+ followers, she helps leaders craft engaging content, grow their audience, and establish themselves as thought leaders, without the guesswork. Through ghostwriting, coaching, and content strategy, Nikolett makes personal branding simple, effective, and stress-free.

Listen to this episode to hear Nikolett’s journey from discovering LinkedIn to going all-in after her studies, what it’s like to grow up in Serbia, and the strategies that helped her achieve rapid growth. She also shares practical tips and lessons from her experience helping others build their personal brands. If you want to grow on LinkedIn without spending years figuring it out, this conversation is for you.

Connect with Nikolett:
https://www.linkedin.com/in/nikolettjaksa/
https://www.nikolettjaksa.com/7-day-free-training

Timestamps:
Starting Small (00:00:00)
Promoting the Newsletter (00:01:31)
Challenges with LinkedIn (00:02:19)
Choosing a Platform (00:04:58)
Growth on LinkedIn (00:07:13)
Political Situation in Serbia (00:10:15)
Living in Serbia (00:11:20)
Travel Aspirations (00:14:53)
Tips for Building a Brand (00:17:29)
Using AI Tools (00:22:08)
Designing Visuals (00:24:30)
Building a Unique Style (00:25:15)
Following Trends and Tools (00:25:53)
Posting Strategy on LinkedIn (00:29:00)
Engagement with Video Content (00:30:10)
Language and Audience (00:32:00)
Future LinkedIn Goals (00:35:32)
Inspiration from Creators (00:37:07)
Cleaning Up Connections (00:38:23)
Hobbies Outside LinkedIn (00:39:11)
Book Recommendations (00:40:19)
Learning Languages (00:43:46)
Newsletter & Contact (00:44:50)
Closing Thoughts (00:49:42)

Connect with Tomas:
X: https://x.com/TomasLoucky⁠⁠⁠
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
Instagram: https://www.instagram.com/thisistommen/⁠⁠

More:
Links: https://linktr.ee/produced_by⁠⁠⁠
Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠

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