From Freelance to 10K Projects: How She Built a Global Design Career | #108: Sana Arif

Sana Arif is a senior designer, branding expert and co-founder of Si-Tech, a creative studio behind over 10,000 design projects worldwide. With seven years of hands-on experience and more than 500 clients, she’s helped founders and creators turn their ideas into brands that actually stand out. From carousels to packaging, logos to infographics, Sana knows how to make a message look as good as it sounds.

In this episode, we talk about branding, confidence, growth and what it takes to build something from scratch. Sana shares how she found her voice, how she attracts loyal clients, and why showing up consistently beats chasing trends every time.

Connect with Sana:
https://www.linkedin.com/in/sanaarifofficial01/
https://www.fiverr.com/users/hayaali4321/
https://www.facebook.com/share/p/1ESB1hF5ro/ 

Timestamps:
00:00 - The advice that changed everything
01:14 - From Kashmir to global design work
03:13 - Childhood dreams and helping others
04:07 - From medicine to chemistry
04:23 - Burnout and building her own academy
05:35 - Discovering the online world
06:11 - Using her skills to help others
07:36 - Learning design and first client
08:41 - Finding success on Fiverr
10:19 - Growing with Facebook ads
13:44 - Getting banned and starting over
14:25 - Building a personal brand on LinkedIn
16:44 - Storytelling and honest content
21:24 - How she approaches posting
24:20 - Using AI for design and content
25:22 - Favourite tools she swears by
26:48 - Her role models and mentors
29:01 - Mentoring and giving back
30:45 - Avoiding burnout and staying creative
31:29 - Life beyond LinkedIn
32:01 - Her core motivation
33:37 - Time management secrets
35:03 - Dreams for the future
36:05 - From no clients to global growth
37:27 - Advice to her younger self
37:52 - Final message: start messy
38:47 - What inspires her
40:34 - Branding vs marketing
42:52 - Closing thoughts

Connect with Tomas:
X: https://x.com/TomasLoucky⁠⁠⁠
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
Instagram: https://www.instagram.com/thisistommen/⁠⁠

Unproduced:
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More:
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