Taco Bell's CEO Has a Formula for Success

Taco Bell CEO Sean Tresvant reflects on his first year as the boss, and talks about how to build an incredible brand. It comes down this formula, he says: math + magic. We spoke because Taco Bell is #1 on the 2025 Entrepreneur magazine Franchise 500, which is out now at entrepreneur.com/franchise500 Learn more about your ad choices. Visit megaphone.fm/adchoices